Captures by Mariocenter, Kyrongenius1, Limmey, Muzzarino and Mandog20000
Editions by TheLogoChamp, mariolover, Muzzarino, Mr.Logo, McDonald's1, GETENT, AlmightyKingPrawn, SBF2004, Lighteningdoc, MrRetroGreg and Michael Kenchington
Nintendo is a consumer electronics company centered around the development of video games, and hardware to run them. The company was founded in 1889 by entrepreneur Fusajiro Yamauchi, originally as a seller of hanafuda playing card games, at the time banned by the Japanese government due to its ties to gambling; Yamauchi's hanafuda playing cards were one of few that were permitted for sale to the Japanese public. Around the 1960s, Nintendo started to experiment with numerous ventures, including a taxi service (their most successful venture at the time), love hotels, a TV network, and the sale of instant rice. After securing the rights to distribute the Magnavox Odyssey game console in Japan in 1974, Nintendo started to solely focus on the development of video games and gaming hardware for both arcades and home use. Today, Nintendo is best known for its participation in the video game console market, with consoles such as the DS, Game Boy, Wii, NES, and most recently, Switch. They are also the owners of numerous iconic gaming franchises, including Super Mario, Donkey Kong, Pokémon, Metroid, The Legend of Zelda, Star Fox, Kid Icarus, Kirby, and Pikmin, among others.
''Kirby's Dream Course ''(1994): The logo is colored in light blue.
Super Punch Out!! (1994): The logo features silver texture.
Super Metroid (1994): Similar to the Super Punch Out!! variant, but the logo is bigger.
Donkey Kong Country ''(1994) and Donkey Kong Country 2: Diddy's Kong Quest (1995): See the 1st Rareware logo.
Killer Instinct (1995): The Nintendo logo, which looks similar to that of Donkey Kong Countrys, zooms out of the screen. When it settles in the center, the logo glows in a red color before turning back to the normal silver color. The logo then flies into the top right of the screen.
Earthworm Jim 2 (1995): The text "licensed by" is seen above the Nintendo logo. The usual Earthworm Jim sequence on the series' logo variant plays.
BS Super Mario USA: Power Challenge (1996, Japan): The logo is below a golden statue of Mario. Below it is the logo for St.GIGA.
Mario Kart 64 (1996): There is the Nintendo logo in gold, spinning slowly on a black background. After a few seconds, the logo spins gradually faster, and then the screen fades to white, segueing into the title screen. The logo has a trail/ghost effect when it gets faster.
Goldeneye 007 (1997): On a black background, the Nintendo logo, colored in silver, zooms in front of the screen. The logo spins around until the Rareware logo fades in.
Yoshi's Story (1997): The logo slides up, and is crudely drawn. Below the logo is the word "PRESENTS". A group of voices representing that of Yoshi's shouts the company name. The entire logo wiggles.
Star Fox 64 (1997): The logo is white. "1997" (the game's release year) is seen above it, and "PRESENTS" is seen below.
Super Smash Bros. (1999): The logo is white and is above the HAL logo.
Super Smash Bros. Melee (2001): Same as the Super Smash Bros. variant, but "HAL" has been extended to "HAL LABORATORY, INC."
Diddy Kong Pilot (2003): Diddy Kong flies around the logo, and then onto the screen, segueing into the Rareware logo.
Mario Golf Toadstool Tour (2003) and Mario Power Tennis (2004): After the Dolby Pro Logic II logo shows up, Wario pops out of a white hole carrying a wooden sign with the Nintendo logo, saying the company's name, before Waluigi pops out with the Camelot Software Planning logo on a sign. On the Japanese version of both games, the logo's color was changed from red to white while on the Wii port of the latter, the sign uses a black squared background.
'''Donkey Kong Country 2 (GBA port, 2004): The logo is printed on a flag.
Pikmin 2 (2004): Several Pikmin pop out standing on top of the logo, which is randomized every time the logo shows up.
Pikmin 2 (2004): Several Pikmin pop out standing on top of the logo, which is randomized every time the logo shows up.
Pikmin 2 (2004): Several Pikmin pop out standing on top of the logo, which is randomized every time the logo shows up.
Pikmin 2 (2004): Several Pikmin pop out standing on top of the logo, which is randomized every time the logo shows up.
Pikmin 2 (2004): Several Pikmin pop out standing on top of the logo, which is randomized every time the logo shows up.
WarioWare Twisted! (2005): The logo spins around, and the background is yellow.
Donkey Kong 64 (1999): A sound bite of Donkey Kong (voiced by Grant Kirkhope) saying "Okay!" is heard.
Luigi's Mansion (2001): The company name is read in a dark, low-pitched voice.
Visuals: This logo consists of either the Nintendo logo with an oblong shape on either a black or white background or copyright information for the company below the title screen of the game.
Variants:
On many arcade, SNES, Nintendo 64, Game Boy, Game Boy Color and NES titles, the logo wordmark appears within a copyright notice.
On the arcade games of Punch-Out! and Super Punch-Out!, a larger Nintendo oblong shape appears below the title screen.
Sometimes, on early arcade titles, the text instead says "Nintendo of America, Inc."
On Mariokart Wii, the logo is in the bottom right corner of the screen.
On some early SNES games, like Super Mario Kart, Yoshi's Safari, Super Punch-Out!! (this game has the logo in silver), and Stunt Race FX (this game has the logo in pink), the logo is smaller.
Some NTSC-J/PAL releases of games, like Donkey Kong Jr., have the logo appearing in silver.
On the New Super Mario Bros. title screen, copyright information for Nintendo fades in below after the NSMB logo forms by falling down one-by-one as Mario tries to save Princess Peach from being kidnapped; a turtle shell appears from the right of the screen behind Mario, thus hitting him and causing him to shrink. He then jumps to hit the logo, straightening the letters' positions and going after Peach and Jr. as the logo's shadows fade in.
On Super Mario 64, the Super Mario 64 logo pops up before zooming out and fading away, with copyright information for Nintendo seen below.
On most Kirby games, it is paired with the HAL Laboratory logo or the Halken logo. It is also paired with HAL in some Smash Bros. games.
On Kirby and the Forgotten Land, it is superimposed on the end of the opening cutscene with the HAL logo.
On the American version of Nintendo DS games of Mario & Sonic at the Olympic Games and Mario & Sonic at the Olympic Winter Games, "in cooperation with" is shown above the logo.
At the end of the Pikmin Short Movies "Occupational Hazards" and "Treasure in a Bottle", the logo is still and white on a black background.
On many games such as Mariokart: Double Dash!! and its successor Mariokart DS, the logo fades in and out.
A Version redone in CGI exists, where the logo is placed over a black background. This variant is primarily seen on Nintendo 64 material such as Donkey Kong 64.
Technique: A sprite-based graphic. The CGI variant uses real-time 3D computer graphics.
Audio: None or the opening theme of the game.
Audio Variants:
An enhanced version of the coin collect sound effect from the Mario series is heard on Super Mario 64, Super Mario Sunshine, New Super Mario Bros., and Super Mario 64 DS, respectively.
On Super Mario 64, Mario is also heard saying "It's-a-me, Mario!"
On Mariokart DS, two sped up engine sounds are heard, followed by Mario shouting "Yahoo!"
On Stunt Race FX, a honking sound effect is heard.
On Super Punch-Out!!, a bling sound akin to the Game Boy startup the is heard.
On New Super Mario Bros. (DS), after the coin sound from the variant mentioned above plays, the title screen music is heard over rattling sounds and a bicycle horn sound from the General Series 6000 library, as well as a series of squeaks for Bowser Jr. when he walks/runs and enhanced SFX from the original New Super Mario Bros. game.
On Donkey Kong 64, donkey kong says "Ok!".
On Luigi's Mansion, a deep voice says the company name.
On Mariokart: Double Dash!!, Mario shouts "NIIIIIINTENDOOOOOO!!!! Woohoo!", which continues on to the Dolby Surround logo.
Availability:
The logo's wordmark first appeared on the arcade game of Donkey Kong Jr., and went on to appear on various console games, beginning with the NES game of Punch-Out!, and appeared on several games, like the Nintendo NES game of Tetris, the NES games of Super Mario Bros. 3 and Dr. Mario, the Game Boy games of Super Mario Land and Baseball, and the SNES game of Pilotwings, among others.
The logo with the oblong shape first appeared properly on the European version of Solstice (NES), as well as the U.S. version of NCAA Basketball (SNES).
The small version can be found on Super Mario Kart, Super Mario All-Stars (+ Super Mario World), Stunt Race FX, Super Punch-Out!!, Yoshi's Safari, and Super Mario All-Stars 25th Anniversary Edition.
It can also be found on most Nintendo games and their title screens such as Paper Mario, Mario Party 5, The Legend of Zelda: The Wind Waker, among others.
A non-game appearance of this logo can be spotted at the end of the Pikmin Short Movies "Occupational Hazards" and "Treasure in a Bottle".
The shorts were previously sold on the 3DS app Pikmin Short Movies 3D and Wii U app Pikmin Short Movies HD, but both have since been delisted from the eShop, and they can now be viewed on Nintendo's YouTube channel.
The third short, "The Night Juicer", also does not have the logo or any credits, likely due to its shorter length.
In most relatively recent games such as New Super Mario Bros. Wii, the logo is absent, but it still shows up occasionally, such as on Kirby and the Forgotten Land.
Also in Super Mario 3D World, the copyright text for this logo can be found here!
2nd Logo (November 21, 1990-October 21, 2003)
Visuals: Over a black background is "- Nintendo -" in its corporate font without the oblong shape. Below it is "Presents".
Technique: A sprite-based graphic.
Audio: A random sound effect from the game.
On Super Mario World and Super Mario World 2: Yoshi's Island for SNES, the coin collect sound effect from the game is heard.
On Yoshi's Island: Super Mario Advance 3, Yoshi says the word "Nintendo", which is taken from Yoshi's Story.
On Yoshi's Story, a chorus of Yoshis say "Nintendo".
On The Legend of Zelda: A Link to the Past, the Rupee collect sound effect from the game plays.
On Super Scope 6, none.
Availability:
This logo can be found on Super Mario World, Super Mario World 2: Yoshi's Island, Yoshi's Story, The Legend of Zelda: A Link to the Past, Super Scope 6, Super Mario Advance 2: Super Mario World, Super Mario Advance 3: Yoshi's Island, Super Mario Advance 4: Super Mario Bros. 3 and Pokémon FireRed.
However, on Super Mario Advance, there is no Nintendo logo at all.
The video of this logo may be too loud or severely distorted.
Visuals: Same as the 4th ASCII logo used in Penguin-kun Wars VS and the 3rd Nexoft logo used in Penguin Wars, but with the corporate Nintendo logo, sans the oblong shape.
4th Logo (July 14, 1993-December 1994; December 12, 2010)
Visuals: Over a black background is the normal Nintendo logo, but the oblong shape is stretched out a bit. On top of the text is a gold Mario coin that shines once.
Technique: Sprite-based 2D animation.
Audio: The coin sound effect from the 2nd logo.
Availability: This logo can be found on Super Mario All-Stars (+ Super Mario World) for the SNES and Super Mario All-Stars 25th Anniversary Edition for the Wii.
5th Logo (December 14, 1996-February 10, 1997)
Visuals: Over a black background the Nintendo logo in gold is seen spinning around, going faster and faster until it creates motion blur. Finally, while the Nintendo logo is still spinning, it fades out to reveal an empty, white background.
Technique: Real-time 3D CGI combined with computer animated CGI effects.
Audio: Some racing car sounds.
Availability: This logo was exclusively made for Mario Kart 64 and it can be found on both the Japanese and American version of the game.
6th Logo (Perfect Dark custom variant) (May 22-June 30, 2000)
Visuals: The sequence starts on a black background. A light brightens up, revealing a silver version of the Nintendo logo, slowly rotating on its y-axis, as the light slowly dims and becomes dark again.
Technique: In-engine animation.
Audio: A whoosh sound.
Availability: This logo is only seen on Perfect Dark.
The video of this logo may be too loud or severely distorted.
Visuals: Over a black background is some reddish-gray smoke rising, forming a red skeleton with its eyes lit green, which then looks to the camera with its mouth opening. Its eyes brighten up before a cyan flash of light appears, causing the skeleton to melt to the right, off the screen. The flash becomes a beam of light, circling around before it reaches the bottom-center of an outline of the Nintendo logo. It flashes even brighter and the full Nintendo logo appears in light blue. Throughout its screen time, the color of the Nintendo logo changes to red.
Variant: On the Japanese and PAL/European versions of the game, the Nintendo logo would turn blue instead of red.
Technique: CGI.
Audio: Ominous orchestral music, accompanied by the skeleton growling. After a phasing sound when the Nintendo logo gets formed, a deep "thud" is heard and a deep male announcer says the company name.
Availability: This logo is only seen on Eternal Darkness: Sanity's Requiem for the Nintendo GameCube.
Visuals: At the end of the commercial, a illuminated white floor is seen showcasing the Nintendo Entertainment System with the contents of the Deluxe Set in the front (with R.O.B. in the center of it all), along with all of the first-party Nintendo games behind them. Above these products, a giant chrome Nintendo logo (an oblong racetrack-like shape with the name "Nintendo" in its trademark font and a trademark symbol inside) is seen with a blue glow and constantly shines. After a few seconds, light streaks emerge from the bottom of the screen and cover up the showcase, causing it to fade out as the background fades to black with zooming stars. The light trails eventually reveal themselves to be the stacked text "NOW YOU'RE PLAYING WITH POWER." with a hazy glow around it, in the same font as the NES logo.
Variants:
The product showcase would be different for most other commercials.
A short version just has it start with the slogan streaking in.
A longer version had the logo flash in before the rest of the animation played.
A commercial for the Deluxe Set had the Nintendo logo in white on a black background. The oblong shape isn't seen around it, but draws around it a second later.
A variant just had the chrome Nintendo logo shining on the space background with no slogan. It's centered here.
In later commercials (like one for Rad Racer), R.O.B. is removed and the showcase is lower. The rest of the animation is the same.
On the commercial for the Power Set, the animation plays out as normal on a black background before a pair of feet jump down and shatter the slogan, causing "BODY POWER" to zoom in into its place. The footage then cuts to a showcase of the Power Set's contents, though the Nintendo logo remains.
On the commercial for Anticipation, the logo is already formed as "WORD" flashes in-between "WITH POWER.", forming "NOW YOU'RE PLAYING WITH WORD POWER.".
Technique: Motion-controlled effects.
Audio: The end of the commercial's music, which sometimes contains an orchestral hit at the end, with an enthusiastic-sounding man saying "The Nintendo Entertainment System! Now you're playing with power!" The way he says it varies from commercial to commercial, as well as the announcer and proceeding speech, but the slogan always remains.
Audio Variants:
The Power Set commercial has the announcer say "Body power!" after the regular slogan.
The Anticipation commercial has the announcer instead say "Now you're playing with power. Word power!" as a cover of The Trashmen's Surfin' Bird plays in the background.
Availability: It was seen at the end of most of their NES commercials with their first-party content at the time.
2nd Tag (1986-1998)
Famicom Disk System version
Visuals: On a blue background, the Nintendo logo is seen in sky blue, with a slightly smaller wordmark, and appears to be in 3D. The logo shines from left to right.
Variants:
Sometimes, the logo would zoom out first before shining.
On commercials for the Famicom Disk System, a 2D version of this logo (with a registered trademark symbol present) would appear on a white or white-blue gradient background after the Disk System logo is shown, without any shining. This was the first full appearance of this tag.
A commercial for the Super Game Boy has the logo set higher than usual to make room for the text "NOW YOU'RE PLAYING WITH SUPER POWER" zooming out below with a red trail. This is possibly the only time a Japanese Nintendo commercial used the American tagline.
On the commercial for Kirby's Dream Land, after Kirby has inhaled the game cartridge, the Game Boy, the logo, and all of the text, Kirby spits out the Nintendo logo, as it cuts to the normal logo.
On the commercial for Super Mario World 2: Yoshi's Island, a hand writes out the logo in blue crayon on a piece of paper. It then cuts to the normal logo.
Most commercials from 1996 to 1998 have the logo in silver and with the correct proportions, along with a brighter shine.
Technique: Simple Scanimate animation for the original variant; computer animation for the 1996 variant.
Audio: The coin sound effect from Super Mario Bros..
Audio Variant:
The 1996 variant plays a rearranged coin sound effect.
Some commercials, such as the one for Super Mario Bros. 3, play the end of the commercial's music instead.
Availability:
The regular version can be found on most Japanese commercials of first-party Famicom, Game Boy, and Super Famicom games such as Yoshi (Yoshi no Tamago), Super Mario All-Stars (Super Mario Collection), and Kirby's Dream Land 2 (Hoshi no Kirby 2). It has also appeared on early commercials for the Nintendo 64 and its flagship launch title Super Mario 64. It has last appeared on a commercial for Donkey Kong Country 3: Dixie Kong's Double Trouble! (Super Donkey Kong 3: Nazo no Kremis-Tō)
The 1996 variant can be seen on Japanese commercials for Mario Kart 64, Blast Corps (Blast Dozer), Star Fox 64, the Shindou Edition rerelease of Super Mario 64, GoldenEye 007, Yoshi's Story, 1080° Snowboarding, and the Game Boy Camera (Pocket Camera). No Nintendo logo, however, appears at the end of the commercial for Star Wars: Shadows of the Empire (Star Wars: Teikoku no Kage).
3rd Tag (1989-1991)
Visuals: On a black background, a large blast of light fills the screen with multiple colors as it zooms out, and a gold object starts to fade in behind it. After a second, the object flashes light blue and sucks in the light, revealing the Nintendo Seal. It consists of a gold oval shape with sharp points on the edges, a small inner circle, and the text "Official Nintendo Seal of Quality" on it, with the Nintendo logo in the middle. The background then changes to a dark blue/black gradient and the "NOW YOU'RE PLAYING WITH POWER." text from the 1st tag, but stacked in two lines and smaller, appears below. The seal shines.
Variants:
At the end of later Hudson Soft commercials, it crossfades to the seal on a space background. The seal has a bevel effect and appears metallic as it simply shines.
On the StarTropics commercial, after the screen flashes to white, it dies down to reveal a purple-gradient background with the Nintendo seal on it. It appears to be made of sparks as it shoots off some and is missing the white colors, and below is "NOW YOU'RE PLAYING WITH POWER." in white and on fire.
A short variant exists on Super Mario Bros. 3 Commercial from 1990.
Technique: Scanimate effects.
Audio: The end of the commercial, now with an announcer usually saying "Nintendo, now you're playing with power!"
Audio Variant: The Hudson Soft variant has a two-note synth fanfare as an announcer says "For Nintendo".
Availability: It appears on later first-party NES commercials starting with Tetris.
4th Tag (1991-1994)
Visuals: On a black background, the silver text "NOW YOU'RE PLAYING WITH POWER." is seen at the top of the screen, along with the Super Nintendo Entertainment System logo below in a darkened state. It consists of the tall text "SUPER NINTENDO" above a rectangle with "ENTERTAINMENT SYSTEM" cut out of it, and all of the logo is in red. In the large space between then, two bars of electricity then appear and wipe in the text "SUPER POWER" in red, and sparks fly off of it as well. The text continues to trickle with lightning bolts until the end of the tag.
Variants:
A variant has the SNES logo appear via the electricity effects, and said effects then disappear after a second.
At the end of the Donkey Kong Country commercials, the text "PLAY IT LOUD" appears in a wide white font one-by-one before suddenly slamming itself into the screen briefly. It then fades out to have the SNES logo, now with white in the "ENTERTAINMENT SYSTEM" text box, fade in its place.
A subvariant has the text appear higher than usual, and a photo of the game's box art appears below as well.
On the commercial for Super Mario Kart, parts of the logo fly into place with chyron trail effects.
On the commercial for the Super Scope 6, the logo is shown at the beginning as the Super Nintendo logo variant before it zooms out to reveal the logo being inside the Super Scope 6's barrel. The SNES logo is also replaced with the Super Scope 6's logo as well.
Technique: Early CGI.
Audio: The end of the commercial, with an announcer usually saying "Now you're playing with power! Super Power!" The sounds of electricity can also be heard as well.
Audio Variant: For the Donkey Kong Country variant, three slams are heard for each word appearing, followed by a Tarzan yell.
Availability: It appears on first-party SNES commercials before the introduction of the "Play It Loud" campaign.
5th Tag (2016-)
2016-present
2022
Visuals: Simply the Nintendo logo in white on a red background.
North American Nintendo GameCube version (Alternate)
European/Australian Nintendo GameCube version
French Nintendo GameCube version
German Nintendo GameCube version
Italian Nintendo GameCube version
Spanish Nintendo GameCube version
Japanese Nintendo GameCube version
North American Wii version
European/Australian Wii version
Japanese Wii version
South Korean Wii version
Visuals: On a black background, there is the text "WARNING-HEALTH AND SAFETY" in white. Below them is "BEFORE PLAYING, READ YOUR HEALTH AND SAFETY PRECAUTIONS BOOKLET FOR IMPORTANT INFORMATION ABOUT YOUR HEALTH AND SAFETY." Below that is the text "To get a copy call 1-800-255-3700 or go online at". with the url "www.nintendo.com/healthsafety/". Below that is "Press any button to continue.", which fades in and out.
Variants:
On some GameCube games, the letter "B" in the word "button" is capitalized.
On later Game Boy Advance titles, the background is in white with the text being in black, the hotline number is also removed.
Later first-party GameCube titles also have the hotline number removed with the description being altered.
In Japan, the text is translated into Japanese and "www.nintendo.com/healthsafety/" is replaced with "www.nintendo.co.jp/anzen/".
In South Korea, the text is translated into Korean and "www.nintendo.com/healthsafety/" is replaced with "www.nintendocaution.co.kr".
In some regions, the URL is in grayish-blue.
On European/Australian prints of Nintendo GameCube titles as well as all PAL Wii models, the "warning" icon is yellow and the URL is in blue. The message is otherwise the same, but the description on the bottom was changed to "TO GET AN EXTRA COPY, CALL YOUR NEAREST NINTENDO SERVICE CENTRE OR GO ONLINE AT" with the URL being changed to "www.nintendo-europe.com/consumerinformation/".
On all Wii models. "HEALTH AND SAFETY PRECAUTIONS BOOKLET" is replaced with "OPERATIONS MANUAL", "TO GET AN EXTRA COPY FOR YOUR REGION, GO ONLINE AT" is replaced with "Also online at", and "Press any button to continue" is replaced with "Press A to continue". The "A" is inside a circle, to mimic the A button on a Wii Remote. When the button is pressed, the screen fades out, transitioning to the Wii Menu.
Technique: Fading effects.
Audio: None. A light synth tune on the Wii Menu that follows the warning screen.
Audio Variants:
On all Wii models, when pressing the A button to advance to the Wii Menu, a laser-like sound is heard.
On the Nintendo GameCube version of Pikmin 2, the sound when you press a button in said game can be heard.
Availability:
The standard versions can be seen directly after the console's startup sequence when booting some later first-party Nintendo GameCube titles, such as Paper Mario: The Thousand-Year Door, Pikmin 2, Mario Party 6, The Legend of Zelda: Twilight Princess, Mario Power Tennis and Mario Superstar Baseball as well as all later Game Boy Advance titles. Both versions can be seen if you play one of these games on a Nintendo DS (or DS lite) or a backwards compatible Wii, with the Nintendo DS boot-up screen/Wii version of the warning screen appearing at boot, and the Game Boy Advance/Nintendo GameCube version appearing upon launching the game.
The Wii versions are only seen when you turn on a Wii console or when you turn on a Wii U in Wii mode.