Audi

Audi is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

1st Logo (1984-1993)

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Visuals: On a black background, there is a red oval with the white outline and white words "Audi" in it.

Variants:

• There are many superimposed variants at the end of the commercial. There is also a white superimposed variant, or the logo may be next to the slogan.
• Variants with slogans exist, such as
  • "The art of engineering."
  • "You're ready for an Audi."
  • "Audi:the art of engineering."
  • "Advancing the art of engineering."
  • "You Call The Tune. It Harmonizes."

Some slogans may be in different languages as well.

• Sometimes, the outline and words may be silver.

Technique: A still, computerized graphic.

Audio: The end theme of the commercial.

Availability: Seen on some Audi commercials from the time, such as Olympic Ski Jump.

2nd Logo (1993-1995)

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Visuals: On a black background, there are 4 white rings with the slogan "TAKE CONTROL." underneath.

Variants: A variant with the German slogan exists.

Technique:' A still, computerized graphic.

Audio: The end theme of the commercial.

Availability: Seen on some Audi commercials.

3rd Logo (1995-1999)

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Visuals: The camera slides in to the left to reveal the same Audi logo as before, but now silver, and possibly imprinted in a car. “Audi” in red fades in.

Variants:

• The logo can be seen on a white or gray background above or below.
• Sometimes, the rings would be shown on the right side and "Audi" and the slogan would be shown on the left side.

Technique: Camera-controlled animation or a still, digital graphic.

Audio: Two heartbeats (repeating 3 times with the 3rd repeating being slower) with a dreamy synth note (composed by Sound Asylum in Tampa, FL), or the end theme of the commercial.

Availability: Same as the 2nd tag.

4th Logo (1999-2006)

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Visuals: On a black background, many lights zoom out, forming the Audi logo. "Audi" in red fades in.

Variants:

• A variant with a small Audi logo exists.
• Many superimposed still and animated variants exist.
  • Sometimes, "multitronic" or "The A4" would fade in and flash.
  • Sometimes, the slogan "NEVER FOLLOW" would fade in.
• The logo would sometimes have the number of Audi dealers.
  • Sometimes, the logo and dealer's phone number is in a square, which is splitted.
• The rings may be blue.

Technique: 2D animation.

Audio: The end theme of the commercial.

Availability: Same as the 2nd tag.

5th Logo (2006-2009)

Visuals: Over a black background, the logo starts with the white German slogan slightly zooming out. Afterwards, two zoomed in rings are revealing themselves by a light one-by-one. The same logo as before fades in.

Variant: Sometimes, the German slogan may not be shown.

Audio: A remixed version of the 1995 jingle.

Availability: Same as the 2nd tag.

6th Logo (2009-2016)

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Visuals: On a black background, a red light appears on the bottom, moving to the right side. A white light appears in the left side, and both lights reveal 4 gray rings in the left side and "Audi" and the slogan in a different font in the right side.

Variants: From 2013 to 2016, many red and white lights would appear and form the logo.

Technique: Computer animation.

Audio: Same as before. From 2013 to 2016, two loud heartbeats with a synth note that varies by brand, followed by shimmering is used. In some commercials, there is no dreamy synth note.

Availability: Same as the 2nd tag.

7th Logo (2016-)

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• File:Audi (Logo only, 2021).png
• File:Audi (Text only, 2021).png
• File:Audi (Logo only, 2022).png
• File:Audi (Logo only, 2023).png
• File:Audi (Text only, 2023).png

Visuals: Superimposed at the end of the commercial, 4 white rings zoom in. Afterwards, they become thinner and disappear, and "Audi" and the slogan in the same font as before fade in.

Variants:

• Sometimes, only the logo may be shown.
• The ring may zoom in with the footage of the commercial superimposed on them.

Technique: Flash animation.

Audio: Sound effects of shimmering, followed by a cut off reversed cymbal crash and two loud heartbeats.

Availability: Same as the 2nd tag.