AnimEigo

From the Audiovisual Identity Database, the motion graphics museum

AnimEigo is an American entertainment company that mainly licenses and distributes anime. The company was founded in 1988 by Robert Woodhead and Roe R. Adams, III, and are one of the first North American anime licensing companies, as well as one of the only "original" ones to remain in business. The company began struggling in the early 2010s when many of their more popular licenses expired, but in 2013 the company began successfully reissuing titles on Blu-ray, through Kickstarter campaigns. In 2024, the company was purchased by MediaOCD.

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1st Logo (April 6, 1990-January 15, 1991)

Visuals: On a green/blue gradient background, after two slides of warning and copyright text dissolve in and out from top to bottom, the word "AnimEigo" does the same, dissolving in in a spiral pattern and dissolving out forward and to the bottom of the screen. All text is in optic yellow with a dark brown outline, the standard subtitle formatting at the company.

Technique: 2D computer animation, produced using a Macintosh II.

Audio: A synth drone with futuristic synth warbling.

Availability: Its sole known appearance was on their original releases of MADOX-01 and Riding Bean, as well as a British VHS of the latter.

2nd Logo (April 6, 1990-July 1996, February 15, 2024-)

Visuals: On a black background, the word "アニメ英語" in Japanese begins to write itself. The text then disintegrates to form the text "AnimEigo" in English. While this happens, the byline "The Best Movies You'll Ever Read!™" fades in below the logo.

Variants:

  • A variant without the byline appears on the 1992 Central Park Media laserdisc of Urusei Yatsura: Beautiful Dreamer and before a sneak preview of Bubblegum Crisis at the end of the 1990 release of MADOX-01, as well as on early releases up until Kimagure Orange Road Vol. 2.
  • Later releases to use this logo, from as early as February 1994 to 1996, used the "Anime Your Way™" byline from the next logo.
  • Starting in 2024, after the company was bought out by MediaOCD, the Japanese text has the subtitle "Anime Your Way Since 1988" above it and the company name has the byline "A Division of MediaOCD" at the bottom left, with a registered symbol now appearing.

Technique: 2D computer animation, produced using a Macintosh II.

Audio: None.

Availability: It can be seen on most VHS tapes released by AnimEigo in the early '90s, such as AD Police, Bubblegum Crisis, Bubblegum Crash, and Urusei Yatsura.

  • It also appears on the U.S. Manga Corps VHS of Urusei Yatsura: Beautiful Dreamer. One of the last releases to use this logo was the July 1996 English-dubbed release of Riding Bean.
  • The logo re-debuted on the 2024 re-issue Blu-ray of the aforementioned Riding Bean.

3rd Logo (1994-)

Visuals: On a stone background, there are waterdrops appearing all over. The text "アニメ英語" and the byline "Anime Your Way" in Japanese are carved onto the stone. Many more waterdrops fall onto the stone and the Japanese text fades into "AnimEigo" and "Anime Your Way™".

Technique: CGI. This was produced on a Macintosh Quadra 950.

Audio: The sounds of a rainstorm turning up, then going back to normal.

Availability:

  • This was probably first used on the Urusei Yatsura: TV 1-10 Limited Edition Laserdisc boxset, though it can probably be commonly found on their DVDs of Urusei Yatsura (except for the second movie based on the series, Beautiful Dreamer, which was licensed by Central Park Media and released under their U.S. Manga Corps label), among other properties.

4th Logo (December 13, 2024-)


Visuals: On a black background, AnimEigo, in its new font, eases into place from the bottom right corner to the centre of the frame letter by letter, first red before turning white. After the text settles, the background changes to blue via an iris effect, with the katakana "アニメイゴ" appearing in place above the logo. A copyright symbol and the text "A division of Media OCD" appear next to and below the logo respectively.

Variant:

  • On releases through sub-label "Ruined Childhood", a glitch effect transitions between both the AnimEigo and Ruined Childhood logos, after the former logo finishes. The AnimEigo logo and the text "Presents" appears over the Ruined Childhood logo which itself is superimposed over black and white footage of dead trees and fog.

Technique: 16-bit inspired 2D computer animation by Andrew Habara.

Audio: A rising tone, laser sounds as the letters settle into place, a TV-turn on-esque effect when the background changes, and a 16-bit jingle when the MediaOCD byline appears. Composed by Kitsunelaine.

Availability

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Media Title Date of Release Additional Notes
Bubblegum Crisis
OSCA
December 13, 2024
First appearance

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1st Warning (April 6, 1990-January 15, 1991)

Visuals: On the same blue-green gradient background as the AnimEigo logo that follows, there is the text that wipes in via a dusting effect:

Licensed only for
non-commercial
private exhibition
in homes.
Any public perfor-
mance, other use
or copying is
strictly prohibited.

The text then wipes away, and then copyright information relating to the movie who was subtitling or dubbing wipes in the same effect. It then wipes away, and then the AnimEigo logo begins.

Variant: Riding Bean only used the first screen.

Technique: Computer animation created on a Macintosh II.

Audio: None.

Availability: Seen on the first AnimEigo releases, like MADOX-01.

2nd Warning (1992-)

Visuals: On a blue background, yellow warning text is shown, along with copyright information relating to the movie who was subtitling or dubbing. It looks like this:

Licensed only for non-commercial private
exhibition in homes. Any exhibition,
public performance, other use or copying
without express written permission is
strictly prohibited.

Technique: Fading effects.

Audio: None.

Availability: This was found on a VHS of The Dagger of Kamui, as well as DVDs of Urusei Yatsura.

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