Gillette

Gillette is an American brand of safety razors, currently owned by Procter & Gamble since 2005. It is based in Boston, Massachusetts, United States.

Tag (1989-199?)

ImagesVideos

• 
• 
  German variant
• 
  Spanish variant
• 
  Portuguese variant
• 
  Arabic variant
• 
  Urdu variant

Visuals: On a black background, a metallic version of the Gillette logo of the time is seen, along with a blue line below the logo. A blue ray of light is illuminated from the top-right corner of the screen and moves from left to right, forming the slogan "The Best a Man Can Get" (in Futura) in the process. The Gillette logo shines twice.

Variants:

• The slogan may be translated in some countries:
  • France: "La Perfection au Masculin"
  • Germany: "Für das Beste im Mann"
  • Spain: "Lo Mejor para el Hombre"
  • Portugal: "O Melhor para o Homem"
  • Italy: "Il Meglio di un Uomo"
  • Poland: "Najlepsze Dla Mężczyzny"
  • Arab countries: "مايستحقه الرجال" (lit. "What the men deserve")
• In variants that use the right-to-left script for their slogans (like the Arabic and Urdu variants), the ray goes from right to left, and moves back to the top-right corner after it forms the slogan.

Technique: CGI.

Audio: An enthusiastic rock tune, accompanied by a group of men singing "Gillette" and its accompanying slogan ("Gillette, The Best a Man Can Get!").