DMA Design

From the Audiovisual Identity Database, the motion graphics museum

DMA Design was a Scottish video game firm that was established in 1988 by David Jones, Russell Kay, Steve Hammond, and Mike Dailly. The company's first game was Menace, but its breakthrough hits were Lemmings and Grand Theft Auto. In 1997, it was sold to Gremlin Interactive and two years later to Infogrames, which later divested it to Rockstar Games. The company would later be renamed to Rockstar North in 2002.


1st Logo (April 19, 1989)

Visuals: On a blue grid background, there are the gold words "DMA DESIGN" in a futuristic sans-serif font. The blue words "A" and "GAME" are seen between the logo.

Technique: A still computerized image.

Audio: An announcer saying "a DMA Design game" in a dark voice.

Availability

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Media Title Platform Date of Release Additional Notes
Blood Money
OSCA MobyGames
Amiga and Atari STApril 19, 1989
 


2nd Logo (February 14, 1991-March 27, 1992)

Visuals: Over a red surface, two warriors are facing each other; one of them wears a helmet. The dark violet words "DMA Design" in a calligraphic-like font are below, with two purple stripes to surround the warriors. There is a red strip to the right of "Design".

Technique: A still 2D graphic.

Audio: None.

Availability

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Media Title Platform Date of Release Additional Notes
Lemmings
OSCA MobyGames
AmigaFebruary 14, 1991
 
Shadow of the Beast
OSCA MobyGames
TurboGrafx-CDMarch 27, 1992
 


3rd Logo (February 26, 1993-1994)

Visuals: There is a gradient background, turning from coral pink to mauve. There is a stony plate, and a red stained column over it. The words "DMA DESIGN" in a silver chippy font are seen above the plates.

Technique: A still CG render.

Audio: None.

Availability

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Media Title Platform Date of Release Additional Notes
Lemmings
OSCA MobyGames
3DO, Atari Lynx, CD-iFebruary 14, 1991
Appeared on some ports.
Lemmings 2: The Tribes
OSCA MobyGames
Acorn 32-bit, Amiga, Atari ST, DOS, FM Towns, SNESFebruary 26, 1993
Appeared on some ports.
Hired Guns
OSCA MobyGames
Amiga, DOSApril 1993
Appeared on some ports.


4th Logo (November 25, 1994-September 30, 1999)

Visuals: The "DMA Man" (a red "D", a green "M", and a blue "A", stacked on top of each other to look like a head, a body, and legs, respectively), sometimes with "DMA Design" below.

Technique: A still 2D graphic.

Audio: None.

Availability

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Media Title Platform Date of Release Additional Notes
Lemmings Chronicles
OSCA MobyGames
Amiga, DOSNovember 25, 1994
 
Wild Metal Country
OSCA MobyGames
Dreamcast, WindowsMay 15, 1999
Appears after the animated logo


5th Logo (Grand Theft Auto custom variant) (November 28, 1997)

Visuals: On a white background, the DMA Man is seen walking along. All of a sudden, he gets hit by a car, goes flying through the air, and lands flat on its back. The DMA Man then gets run over by the car, and twitches.

Technique: CGI.

Audio: The DMA Man humming when it's walking along, the sound of a car revving up, the DMA Man screaming, two hit sounds when he gets hit and lands, the sound of the same car zooming by when it runs over the DMA Man, and a cartoon-like sound when the DMA Man twitches.

Availability

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Media Title Platform Date of Release Additional Notes
Grand Theft Auto
OSCA MobyGames
DOS, PlayStation, WindowsNovember 28, 1997
 


6th Logo (Body Harvest custom variant) (September 30, 1998)

Visuals: On a black background, the DMA Man zooms in. Then slime appears and causes him to drop dead.

Technique: Real-time CGI.

Audio: An electronic warbling, and then a whistle, and then slime sounds.

Availability

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Media Title Platform Date of Release Additional Notes
Body Harvest
OSCA MobyGames
Nintendo 64September 30, 1998
 


7th Logo (Space Station Silicon Valley custom variant) (October 22, 1998)

Visuals: On a white background, the DMA Man stumbles and looks around. Suddenly, three robotic dogs swarm him, knock him over while colorful sparks fly, and then run away. EVO (as a chip) eventually revives the DMA Man, causing him to move again.

Trivia: On earlier copies, the game would completely freeze at the end of the logo when the DMA Man is on the ground. This is due to an error involving incompatibility with the Nintendo 64's Expansion Pak; Silicon Valley was the only game in the console's library to be incompatible with it. While the opening can be skipped, the game would still freeze in several areas, including the opening cutscene. The game would only work properly if the standard Jumper Pak that the Nintendo 64 was initially launched with is inserted. This error was fixed on later versions of the game.

Variant: If the A or B button is held during the logo, a variant will play instead:

  • A button: The logo plays as usual, then a robotic bear juggling on a unicycle rides by and bounces over the DMA Man.
  • B button: The logo plays as usual, then two robotic dogs and a robotic sheep run up to the DMA Man and look around. They then run off.

Technique: Real-time CGI.

Audio: Some dogs barking and a bouncing sound when EVO revives the DMA Man.

Availability

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Media Title Platform Date of Release Additional Notes
Space Station Silicon Valley
OSCA MobyGames
Nintendo 64October 22, 1998
 


8th Logo (Wild Metal Country custom variant) (May 15, 1999)

Visuals: Over a white background, the DMA Man stands on the surface. He looks around as a rocket comes and blows him up. The letters then fall back and the "A" disconnects.

Technique: CGI.

Audio: The sound of a flying ball, then clapping and creaking sounds.

Availability

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Media Title Platform Date of Release Additional Notes
Wild Metal Country
OSCA MobyGames
Dreamcast, WindowsMay 15, 1999
 


9th Logo (Tanktics custom variant) (September 30, 1999)

Visuals: On a grassy path, construction tools build up pieces of the DMA Man. Then sheep appear around it, and the background turns black as the logo zooms in.

Technique: CGI.

Audio: Birds chirping, and then cartoon sound effects.

Availability

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Media Title Platform Date of Release Additional Notes
Tanktics
OSCA MobyGames
WindowsSeptember 30, 1999
 


10th Logo (Grand Theft Auto 2 custom variant) (October 22, 1999)

Visuals: On a black background, the DMA Man is seen looking around. Suddenly, red, white, and blue police lights zoom across the screen, and the DMA Man jumps forward. More police lights zoom across the screen, and the DMA Man's letters spin around several times. After he stops spinning, he falls over. The camera then tilts over so that the DMA Man is facing the screen.

Technique: CGI.

Audio: The sounds of cars zooming by and police sirens when the police lights zoom across the screen, cartoon-like sounds when the DMA Man is jumping forward and spinning around, and a "thump" when it falls over.

Availability

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Media Title Platform Date of Release Additional Notes
Grand Theft Auto 2
OSCA MobyGames
Dreamcast, PlayStation, WindowsOctober 22, 1999
 


11th Logo (October 23, 2001)

Visuals: On a black background, there is a different DMA logo; here, the "D", "M", and "A" are arranged side-by-side and are surrounded by a box that says "DMA DESIGN LIMITED" at the bottom. After less than a second, the DMA logo flickers and appears closer towards the screen, with the DMA logo's original position still present. The DMA logo flickers a few more times, and then disappears.

Technique: 2D animation.

Audio: A weird, unintelligible computerized voice.

Availability

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Media Title Platform Date of Release Additional Notes
Grand Theft Auto III
OSCA MobyGames
PlayStation 2October 23, 2001
2001 releases only


DMA Design
Rockstar North


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