HIT Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Jim Henson Productions started negotiations with The Walt Disney Company regarding a possible purchase of the company in the late 1980s. Because of these negotiations, Orton and other employees at Henson International Television convinced Henson to allow them to spin off the distribution arm as an independent distribution company. Henson agreed, and Orton led a management buyout of the Henson International Television division from Henson in 1989, forming a new company named HIT Communications PLC (later HIT Entertainment PLC). In 2001, HIT made a number of acquisitions such as Lyrick Studios (the owners of Barney & Friends and Wishbone), the Pingu franchise, and in 2002, purchased Gullane Entertainment (the owners of Thomas & Friends, Captain Pugwash and Fireman Sam ).

On March 22, 2005, HIT was acquired by Apax Partners. Apax Partners agreed to sell HIT (except their stake in Sprout) to Mattel on October 24, 2011 for $680 million, the sale was complete on February 1, 2012.

In 2016, HIT Entertainment was absorbed into Mattel Creations.

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HIT Communications PLC

Logo (1990-1995)

Visuals: On a teal marble-like background, a silver disc rolls around a bit before it rests still. Then, four light blue lasers strike it from different directions twice, with the lasers remaining on the second as they start to rotate clockwise, and the camera pans to an aerial view and rotates around it. As this is happening, the word "HiT", in a tall silver font, zooms out from the centre of the screen and the camera rotates so that the letters are pointing upwards normally. As it does so, one of the lasers types in "COMMUNICATIONS PLC" in blue along the side of the "T", and the screen freezes just as the last letter appears. While the letters type in, the background darkens.

Variants: Two short versions exist: one that has the music intact and starts with the camera moves up and the word "HiT" zooms out, and another one without music and starts when the logo finishes zooming out.

Technique: CGI.

Audio: An eerie gong sound leading into a catchy synth theme with drums and bells. Laser noises are also heard.

Audio Variant: A silent version exists.

Availability

Edit Table

Media Title Date of Release Additional Notes
Felix the Cat
OSCA
1990's
 
Where's Wally?
OSCA
September 14-December 14, 1991
 
Captain Zed and the Zee Zone
OSCA
1991-1993
Season 1; shortened variant
Basket Fever
OSCA
September 11, 1993-May 28, 1994
 

HIT Entertainment

1st Logo (January 4, 1995-February 29, 1996)

Visuals: On a black background, the bluish-gray letters of "HIT" fly outwards to the centre to form a result similar to the previous logo, but with thinner letters and no dot. Below it all is "Distributed by HIT Entertainment PLC." in white and in quotation marks.

Variants:

  • The byline was at least translated into French by simply placing a black bar over the original byline with a translation on top of it.
  • On a Rede Manchete(?) airing, the HIT logo is cut-out, but the thin line can be seen during the beginning of it (which is actually the bottom of the CGI letter "I").
  • A variant exists where when the animation is complete, the logo fades out.

Technique: CGI.

Audio: None.

Availability

Edit Table

Media Title Date of Release Additional Notes
ReBoot
OSCA
January 4, 1995-February 29, 1996
Appears on UK and some international TV prints of season 1 episodes

2nd Logo (December 31, 1995-April 3, 2001, 2005)

Visuals: On a shady grey background, the new HIT Entertainment logo is seen in a metallic sheen. The logo is similar to the HIT Communications logo, but "HiT" is now coloured blue and slightly thicker, "ENTERTAINMENT PLC" is present in white, and a large hole is cut out around the top of the "i" to make room for a spinning globe of the Earth, with blue water and gold continents and is spinning counterclockwise. Under that is the URL "www.hitentertainment.com" and the byline "DISTRIBUTED WORLDWIDE BY HIT ENTERTAINMENT PLC". A spotlight can be seen in the top left of the screen, and the logo casts a long shadow along the bottom of the screen.

Variants:

  • Sometimes, the dark blue colour is replaced with black.
  • An early version exists, which is seen on Riding High. Here, the globe has a white halo around it and there is also no byline.
  • A version where the URL and byline swap places also exists, which is seen on early episodes of Bob the Builder.
  • There are instances where the logo is just seen with the byline, such as Scandinavian versions of Bob the Builder.
  • On some later prints of Basket Fever, the background is now a white/lavender gradient background, with a slightly-yellowed map of the world on it, "ENTERTAINMENT PLC" in black, and no text on the bottom. The screen also jumps when the lasers are heard.
  • A still version of this logo exists, which can be found on VHS releases.
  • An in-credit variant exists, which is seen on Archibald the Koala.
  • A true 16:9 widescreen version exists.
  • On CITV UK airings of Kipper, the logo is still and the URL and byline are also replaced with the "www.citv.co.uk" website in the bottom right corner.

Technique: CGI.

Audio: The ending theme of the respective show.

Audio Variants:

  • For international prints of Basket Fever, the 1990 theme is heard.
  • At the beginning of the Greek VHS release of Barney and Friends, the tail end of the Bob the Builder theme song plays over the logo. This implies the logo was sourced from the end of a Bob the Builder episode.
  • The still version plays either silent or the show's ending theme to Kipper. Like the above variant, the latter version implies the logo was sourced from the end of a Kipper episode.

Availability:

  • This logo first appeared on international prints of the TVNZ series Riding High.
  • It is also seen on much of HIT's original programming from the time period: The Wind in the Willows and The Willows in Winter, Brambly Hedge, Percy the Park Keeper, Kipper, Sheeep, and the first three seasons and early season 4 episodes of Bob the Builder.
  • Third-party programs featuring this logo include Archibald the Koala, Ted Sieger's Wildlife and some prints of Pablo, the Little Red Fox.
  • It is also seen on television prints of the 1996 series of Dennis the Menace and a small number of VHS releases.
  • It is also spotted on later prints of Basket Fever.
  • DVD releases of programs have this logo plastered with the 5th logo.
  • This logo with just the byline was also seen on CBeebies UK airings of the Rubbadubbers episode "Sploshy of the Arctic" instead of the 5th logo, due to a plastering error.
  • As a distributor credit, it is intacted on some pre-2002 reprints of Postman Pat. It is said that this logo intacted on most international prints of Woodland Animations shows, Charlie Chalk, Gran and Bertha both of them if being rerun in the past.

3rd Logo (September 7, 1996-May 15, 1997)


Visuals: On a black background, a more realistic globe of the Earth is seen rotating above a batch of blue blocks along the bottom of the screen, along with a faint column of gold light emerging below the globe. The blocks then rotate up, with a notable slant to the right, to face the screen and reveal themselves as the previous logo, but with a flatter look to it and "ENTERTAINMENT PLC" in a different silver font.

Trivia: This logo was lost until November 2020, when it along with episodes of Professor Bubble and the full pilot of Bob the Builder were found.

Variant: On Professor Bubble, a still version is used on a white background, and the screen is shared with the GMTV and Look Lively TV logos.

Technique: CGI.

Audio: None or the respective show's end theme.

Availability: This logo is only seen on the unaired pilot to Bob the Builder. The variant is preserved on the aforementioned Professor Bubble.

4th Logo (September 22, 1997-March 3, 2008)

Visuals: On a sky blue background with stripes and shines, a gold-coloured gradient ribbon flies around from the right edge of the screen, eventually swirling itself into a spiral shape as the background zooms in. Eventually, the end of the spiral explodes and releases multi-coloured fireworks from it, along with a beam of cyan light shooting out of the middle along with several smaller ribbons in various colours, confetti, bubbles, and white dots from the end of the tunnel. The background also pops back into place and moves a bit, and a lens flare appears and swoops towards the camera, causing the entire screen to fade to white. Then, the tunnel then repositions itself into becoming a flat spiral as more ribbons and fireworks are shot towards the screen, and a couple of bottle rockets also pass by the screen. Finally, the tunnel fades away into a swirling dust cloud coloured yellow and light blue, and then a toy-like globe of the Earth zooms in as the dust forms the HIT Entertainment logo. It looks similar to the 2nd logo, but with a flat, sky blue colour.

Trivia: This logo would later be modified for the HIT Video logo from 1998 to 2000.

Variants:

  • A short version exists, which shows only the finished result of the logo.
  • A middle-length version also exists, which starts in the middle of the logo.
  • At the end of a ride on video-optioned Bob the Builder kiddie rides from Jolly Roger, Lofty the crane pushes away the title card of the show from the left, and then uses his crane to pull the finished product of the logo into the screen.

Technique: CGI, and possible chroma key for the fireworks.

Audio: It depends on the version:

  • Full version: A big whoosh, then a variety of cartoon sound effects are heard whilst the items come out of the ribbon tunnel:
    • A fluttering slide whistle with an explosion sound.
    • Twinkling and popping sounds along with the whoosh from the start of the logo played in reverse, followed by a car engine sputtering.
    • Whooshing sounds and explosion sounds as the firecrackers fly out of the ribbon tunnel and explode.
    • Pop sounds and a boing sound, followed by a party horn noise, a "falling" sound (done on a slide whistle) and a cuckoo clock sound.
    • A "zing-in" sound (also done on a slide whistle) followed by another fluttering slide whistle.
    • One final pop sound, accompanied by a faint train whistle.
    • Then, finally, a grand and majestic nine-note fanfare plays with strings and brass instruments.
  • Short version: The ending theme of the show.
  • Middle-length version: Shortened from the full version which starts at around the second note of the fanfare.
  • Bob the Builder kiddie ride variant: Starts from the last five notes of the long version's fanfare.

Audio Trivia: On the DVD versions of Brightest Children's Favourites (2004) and Ultimate Children's Favourites (2005), the audio from the start of the full version of the logo plays while transitioning between menus.

Availability

Edit Table

Media Title Format Date of Release Country / Region Additional Notes
Brambly Hedge - Summer Story
OSCA
VHS22 September 1997
United KingdomDebut appearance
Brambly Hedge - Autumn Story
OSCA
VHS22 September 1997
United KingdomDebut appearance
Percy the Park Keeper - The Rescue Party
OSCA
VHS22 September 1997
United KingdomDebut appearance
Brambly Hedge - Winter Story
OSCA
VHS3 November 1997
United Kingdom 
Percy the Park Keeper - One Snowy Night
OSCA
VHS3 November 1997
United Kingdom 
Kipper - Hide and Seek and Other Stories
OSCA
VHS19 March 2001
United Kingdom 
The Lampies - Captain Who? and Other Stories
OSCA
VHS7 May 2001
United Kingdom 
Barney's Double Pack - Fun on the Farm/Howdy Friends
OSCA
VHS30 July 2001
United Kingdom 
Children's Favourites 3
OSCA
VHS30 July 2001
United Kingdom 
Bob the Builder - Skateboard Spud and Other Stories
OSCA
VHS17 September 2001
United Kingdom 
Percy the Park Keeper - After The Storm/One Snowy Night
OSCA
VHS15 October 2001
United Kingdom 
Bob the Builder - A Christmas to Remember
OSCA
VHS22 October 2001
United Kingdom 
Angelina Ballerina - The Gift and Other Stories
OSCA
VHS29 October 2001
United Kingdom 
Kipper - The Magic Carpet and Other Stories
OSCA
VHS18 March 2002
United Kingdom 
Bob the Builder - Bob's Winning Team
OSCA
VHS10 June 2002
United Kingdom 
Angelina Ballerina - Rose Fairy Princess
OSCA
VHS22 July 2002
United Kingdom 
Bob the Builder LIVE!
OSCA
VHS7 October 2002
United Kingdom 
Bob the Builder LIVE!
OSCA
DVD7 October 2002
United Kingdom 
Children's Favourites - Bumper Special!
OSCA
VHS13 January 2003
United Kingdom 
Angelina Ballerina - Friends Forever
OSCA
VHS13 January 2003
United Kingdom 
Children's Favourites - Bumper Special!
OSCA
DVD13 January 2003
United Kingdom 
Thomas & Friends - The Chocolate Crunch and Other Stories
OSCA
VHS24 March 2003
United KingdomReleased by VCI
Thomas & Friends - The Chocolate Crunch and Other Stories
OSCA
DVD24 March 2003
United KingdomReleased by VCI
Adventures with Yoko! Jakamoko! Toto!
OSCA
VHS21 April 2003
United Kingdom 
Adventures with Yoko! Jakamoko! Toto!
OSCA
DVD21 April 2003
United Kingdom 
Rubbadubbers - Here Come the Rubbadubbers!
OSCA
VHS12 May 2003
United Kingdom 
Rubbadubbers - Here Come the Rubbadubbers!
OSCA
DVD12 May 2003
United Kingdom 
Angelina Ballerina - The Lucky Penny
OSCA
DVD12 May 2003
United Kingdom 
Thomas & Friends - Brave Little Engines
OSCA
VHS16 June 2003
United KingdomReleased by VCI
Thomas & Friends - Brave Little Engines
OSCA
DVD16 June 2003
United KingdomReleased by VCI
Pingu Forever!
OSCA
VHS18 August 2003
United Kingdom 
Pingu Forever!
OSCA
DVD18 August 2003
United Kingdom 
The Very Best of Thomas & Friends
OSCA
DVD18 August 2003
United KingdomReleased by VCI
VHS counterpart has the Gullane logo
Rubberdubbers - Splish! Splash! Splosh!
OSCA
VHS1 September 2003
United Kingdom 
Rubberdubbers - Splish! Splash! Splosh!
OSCA
DVD1 September 2003
United Kingdom 
Barney - Read With Me, Dance With Me!
OSCA
VHS1 September 2003
United Kingdom 
Bob the Builder - Teamwork Challenge and Other Stories
OSCA
VHS15 September 2003
United Kingdom 
Thomas & Friends - Happy Little Helpers
OSCA
VHS6 October 2003
United KingdomReleased by VCI
Thomas & Friends - Happy Little Helpers
OSCA
DVD6 October 2003
United KingdomReleased by VCI
Thomas & Friends - Engines to the Rescue
OSCA
VHS1 March 2004
United KingdomReleased by VCI
Thomas & Friends - Engines to the Rescue
OSCA
DVD1 March 2004
United KingdomReleased by VCI
Thomas & Friends - All Aboard with the Steam Team
OSCA
VHS24 May 2004
United KingdomReleased by VCI
Thomas & Friends - All Aboard with the Steam Team
OSCA
DVD24 May 2004
United KingdomReleased by VCI
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Pulling Together!
OSCA
VHS2 August 2004
United KingdomReleased by VCI
Thomas & Friends - Pulling Together!
OSCA
DVD2 August 2004
United KingdomReleased by VCI
Thomas & Friends - It's Great to Be an Engine!
OSCA
VHS18 October 2004
United KingdomReleased by VCI
Thomas & Friends - It's Great to Be an Engine!
OSCA
DVD18 October 2004
United KingdomReleased by VCI
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends Classic Collection - The Complete First Series
OSCA
DVD8 November 2004
31 January 2005
United KingdomReleased by VCI
Plastered with the 2007 logo on later releases
Thomas & Friends Classic Collection - The Complete Second Series
OSCA
DVD8 November 2004
18 April 2005
United KingdomReleased by VCI
Plastered with the 2007 logo on later releases
Thomas & Friends Classic Collection - The Complete Third Series
OSCA
DVD8 November 2004
23 January 2006
United KingdomReleased by VCI
Plastered with the 2007 logo on later releases
Thomas & Friends Classic Collection - The Complete Fourth Series
OSCA
DVD8 November 2004
24 July 2006
United KingdomReleased by VCI
Plastered with the 2007 logo on later releases
Thomas & Friends Classic Collection - The Complete Fifth Series
OSCA
DVD8 November 2004
5 February 2007
United KingdomReleased by VCI
Plastered with the 2007 logo on later releases
The Phoenix and the Carpet
OSCA
DVD2004
United KingdomReleased by Reader's Digest Video
Thomas & Friends - Peep! Peep! Hurray! Three Cheers for Thomas
OSCA
VHS28 February 2005
United KingdomReleased by VCI
Thomas & Friends - Peep! Peep! Hurray! Three Cheers for Thomas
OSCA
DVD28 February 2005
United KingdomReleased by VCI
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Bumper Party Collection!
OSCA
VHS23 May 2005
United KingdomReleased by VCI
Thomas & Friends - Bumper Party Collection!
OSCA
DVD23 May 2005
United KingdomReleased by VCI
Thomas & Friends: Calling All Engines!
OSCA
VHS3 October 2005
United KingdomReleased by 2 Entertain
Last VHS appearance
Thomas & Friends: Calling All Engines!
OSCA
DVD3 October 2005
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Tales from the Tracks
OSCA
DVD20 March 2006
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Little Engines BIG Days Out
OSCA
DVD22 May 2006
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Thomas' Trusty Friends
OSCA
DVD2 October 2006
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - Together on the Tracks
OSCA
DVD5 March 2007
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue
Thomas & Friends - On Track for Adventure
OSCA
DVD28 May 2007
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue, also appears on packaging
Thomas & Friends Classic Collection - The Complete Sixth Series
OSCA
DVD5 July 2007
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on later releases, also appears on packaging
Thomas & Friends - Engines and Escapades
OSCA
DVD22 October 2007
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue, also appears on packaging
Thomas & Friends Classic Collection - The Complete Seventh Series
OSCA
DVD14 January 2008
United KingdomReleased by 2 Entertain
Plastered with the 2007 logo on later releases, also appears on packaging
Thomas & Friends - The Spirit of Sodor
OSCA
DVD3 March 2008
United KingdomFinal appearance
Released by 2 Entertain
Plastered with the 2007 logo on the self-distributed reissue, also appears on packaging

5th Logo (September 25, 2000-September 18, 2007)

Visuals: On a dark blue background, a flat, dark blue version of the HIT Entertainment logo is seen in the centre of the screen, surrounded by a white glow with moving rays on the border of it. The globe is also still and more detailed, as a lens flare appears across it. The URL "www.hitentertainment.com" and byline "DISTRIBUTED WORLDWIDE BY HIT ENTERTAINMENT PLC" are seen below the logo.

Trivia: This logo debuted in the UK in 2000 with the premiere of The Magic Key; and then in the U.S. during 2001. However, it did not appear on UK VHS and DVD releases until late 2003 or early 2004, starting with the following releases:

  • The "Classic Collection" range (earlier VHS prints from December 2003 carry the 4th logo instead)
  • The DVD releases of the first two Angelina Ballerina titles (The Gift and Rose Fairy Princess)
  • Superstar Children's Favourites (earlier VHS prints carry the 4th logo instead)
  • Christmas Children's Favourites

Variants:

  • On U.S. prints and releases of their material, the text along the side just says "ENTERTAINMENT" slightly spaced out, and a TM mark appears in the upper right corner. The byline is also modified to reflect the change.
  • On some shows or movies, the logo had a fade in effect.
  • A prototype version exists and it also has a few differences. The text along the side is in a different font, the glow has a flatter look to it, there are no bylines, and the globe is also darker in colour.
    • One variant has the "ENTERTAINMENT PLC" text and the globe is positioned slightly higher.
  • The lens flare may not appear over the logo.
  • On Barney's Christmas Star (except for the Christmas Children's Favorites release), the globe is bigger.
  • On the 2003 restored versions of seasons 1-5 of Thomas the Tank Engine & Friends (the 1998 remastered versions still use the Britt Allcroft logo), there is a white background. On the top half, there's an outline rectangle containing the blue text "A Britt Allcroft Company Production" with the company's logo in between the words "Britt" and "Allcroft"; while on the bottom half, there's the HIT Entertainment logo. In between them there's the word "For". The following copyright notice that says "(C) 1984-2003 Gullane (Thomas) Limited. All rights reserved" can be seen under both logos. Post-2007 releases of the DVD have this logo replaced with the next logo, with the copyright notice still intact.
  • A still version on a white background exists. "CONSUMER PRODUCTS" sometimes replaces "ENTERTAINMENT" in this version.
  • Two in-credit versions exist. One is just of the logo, the other is of the logo on a white background.
  • On 2004-06 episodes of Thomas & Friends and its related home media releases (at least in the UK), there are several versions of the logo. Copyright info is below:
    • The first variation is seen on individual episodes and airings. The logo is placed on a cloudy sky background, and has the copyright notice for every episode per year of release (2003, 2004, 2005 or 2006) and the disclaimer about the series below it.
    • The second variation is seen on several home media releases, such as Hooray for Thomas and Other Adventures. It has the copyright notice for the episodes (2003, 2004, 2005 or 2006) and the disclaimer about the series (the font of the copyright notice is the same as the collaboration with Nick Jr.).
    • The third variation is seen on several PBS airings. It is also similar to the first two variations, but instead of the cloudy sky as the background, the blue original background is seen on the logo.
    • The fourth variation can be found on Thomas' Halloween Adventures. The copyright notice used from the restored formats of previous seasons is used, along with the North American disclaimer.
    • The fifth variation is seen on Thomas & Friends: Calling All Engines!. The logo is placed on the original background, with the words "Thomas the Tank Engine, Created for Television by BRITT ALLCROFT" plus the 2005 copyright notice and disclaimer below the logo.
  • On the sixth and seventh seasons of Thomas & Friends, there are three variations of the logo:
    • The first variation uses the logo with the URL and byline, with the copyright notice "© 1984-2003 Gullane (Thomas) Limited. All rights reserved." below the byline (seen on season 6).
    • The second variation uses the logo with the URL and byline, but with the title "Thomas & Friends" on top of the logo, and the copyright notice "(C) 2003 Gullane (Thomas) Limited" on the bottom of the byline (seen on season 7).
    • The third variation is the logo with the Nick Jr. logo. It has the copyright notice "(C) 2002/2003 Gullane (Thomas) Limited" on the bottom of the logo, and sometimes the words "Produced in association with Nickelodeon UK" can be seen on top of the logos. The background is a cloudy sky, which also appears in the next three seasons. This was seen on episodes aired via Nick Jr. in the UK.
  • Like the 2nd logo, there are instances that the logo is seen only with just the byline (or along in this case, with just the URL), or the logo can be bylineless.
    • The Latin-American (Spanish and Portuguese, among those that are aired on Discovery Kids Latin America, the standard (bylineless) version is used in in the USA and Canada) and European (Spanish, Portuguese, French, and German, the standard version is used in the UK) airings of the ninth season of Barney & Friends (especially Universal Kids airings in North America) and iTunes releases of Thomas & Friends including Thomas & His Friends Get Along and Thomas & His Friends Help Out use the version with just the byline.
    • Fraggle Rock and Animal Jam (along with other programs made by Jim Henson) use the version with just the URL.
    • Another version of the logo with just the URL exists. The URL is slightly shifted down to where usually the byline is placed. The URL is also in bold, which would be later used in the HD version of the logo.
    • There are other variations of the logo with just the byline. This is usually seen on Bob the Builder, which aired on CBeebies for a short time before switched to 16:9 widescreen, depending on the season of episodes and whether domestic or international. One instance is that the URL is missing from the logo used in 2001-2004 (usually seen in Europe, the original version is used in North America), and another is the same instance as the first, but this time, the byline is shifted upward (rare, usually seen in Welsh airings). Another instance is that the byline is in a different font, and it also has a much larger font size.
    • The logo is bylineless on CITV repeats of Kipper, Angelina Ballerina, Thomas & Friends, and Percy the Park Keeper. It was also seen on original U.S. PBS airings of 2004-2006 episodes of Bob the Builder and Barney & Friends, and is also preserved on the retail DVD release of Children's Favorites: Spring Made Fun!.
  • Original and international prints of the 10th season episodes of Barney & Friends, along with its related retail home media releases from 2005-07 (such as Can You Sing That Song? (VHS version only), Let's Go to the Beach, Let's Make Music and Let's Go to the Firehouse) uses a short-lived HD version of the logo, with its URL and byline in bold (this is the final variation of the standard logo). The Sprout and later PBS versions use the next logo (still or original). VOD releases (Netflix, Hulu, etc.) and Universal Kids (in the USA, Canada, Mexico, Colombia, Argentina, and Brazil) re-airings of this season also use this HD logo.
  • On Prime Video prints of shows that use this logo, the URL is blurred out.
  • On S4C airings of Pingu, the byline is translated into Welsh.
  • On The Magic Key, a small version of the logo appears on a black background above the 1997 BBC logo. Copyright and website info is below.
  • On HIT's television adverts/promos (mainly in the UK), the logo is on a white background and a light glows rapidly from the top left of the logo.
  • A special bumper appears exclusively on HIT Entertainment Children's Favorites Vol. 1 (2004) before and between each episode. It starts off normally with both the URL and byline in their respective places, but the background fades into a zooming space backdrop as all the text disappears and the globe becomes more lifelike and starts to spin. The HIT text then zooms through the camera as the globe moves to the centre. A circle playing a clip from the upcoming show then peeks out from behind the globe on either the left or right side and zooms towards the screen before soaring in the opposite direction. All other volumes in the series use the standard logo.

Technique: 2D computer animation.

Audio: The ending theme of the show or none.

Audio Variants:

  • Some home media releases of Barney & Friends (starting from Let's Go to the Farm (2005), until Let's Go to the Firehouse (2007), and again on Best Fairy Tales (2010)) have a synthesized jingle that is used either at the beginning, at the end, or after the feature presentation.
    • Similarly, a version with a long, held choir note appears on the aforementioned Let's Go to the Firehouse.
  • On an early 2000s print of Felix the Cat, the 1989 HIT Communications PLC music is heard.
  • The Children's Favorites variant starts with a low drone sound with bells at the start, with a digital playing as the backdrop changes followed by a regular whoosh as the HIT text zooms in, afterwards the drone sound and bells change into a higher pitch and start playing faster as a deep whoosh continuously plays.
  • At the end of The Wiggles Movie retitled as Magical Adventure! A Wiggly Movie, the echoing portion of "Wiggly Medley" is used as the ending theme itself.

Availability:

  • This logo is seen on every HIT Entertainment-produced or distributed program from the period including The Magic Key (the show in which, the logo made its first appearance), seasons 7-10 of both Thomas & Friends and Barney & Friends, Bob the Builder, Angelina Ballerina, Rubbadubbers, Oswald, Pingu, and the VeggieTales: The Ultimate Silly Song Countdown 2001 VHS release.
  • It can also be found on the remastered versions of episodes from seasons 1-4 of Pingu, as well as the 2000s DVD releases of The Jim Henson Company productions they distributed at the time, such as Fraggle Rock and Emmet Otter's Jug Band Christmas, usually alongside the Jim Henson Family Classics logo.
  • The normal in-credit variant is seen on seasons 5-6 of Pingu, while the white background one is seen on the 2003 series of Fireman Sam and at the end of games from the company.
  • Both the "ENTERTAINMENT" and "CONSUMER PRODUCTS" white background variants can be found on games of the company's shows, and the "ENTERTAINMENT PLC" version is seen on the remastered versions of the original Fireman Sam alongside the 1987 Bumper Films and 1995 S4C logos.
  • The prototype version of the logo was used as a de-facto home video logo on HIT's VHS and DVD releases in the UK from January 2004 until April 2007, such as Bob The Builder titles (from Feast Of Fun to Built To Be Wild), Fireman Sam titles (from Action Stations! to On Stage!), Barney titles (from Marvellous Manners to Let The Games Begin), Pingu titles (from A Very Special Wedding to Platinum Collection), Thomas & Friends titles (from All Aboard! to Making Tracks With Thomas & Friends; Promotional releases only), Captain Pugwash titles (which are both The Complete Classic Captain Pugwash and Captain Pugwash: Sticky Moments), Kipper: Classic Collection, Percy The Park Keeper: Classic Collection, Brambly Hedge: Classic Collection and Angelina Ballerina titles (from Lights Camera Action to Sets Sail), additionally, it is also seen at the end of certain programmes.
    • The second prototype version of the logo can be found on early VHS releases.
  • This logo was also used to plaster over the HIT Communications PLC logo and the 2nd logo at times, and also makes an appearance on the Britbox print of episode 1 of Dennis the Menace and Gnasher (1996-1998) through plastering the 2nd logo.
  • The "ENTERTAINMENT PLC" version can also be found on 2000s international prints of seasons 1-6 of Barney & Friends.
  • For some reason, Thomas & Friends DVD releases from 2003 to 2008 owned by 2Entertain used the 4th logo at the start instead of this, though it is still seen at the end.
  • It is also preserved on the Spanish DVD releases of the first season of Postman Pat.
    • It is unknown if season 2 of the said show will included this.
  • It is also seen at the end of Sprout prints of Big Sister & Little Brother (the English dub of Storasyster & Lillebror).
  • It was also seen at the end of Thomas and the Magic Railroad when it aired on Discovery Kids Latin America in 2006, and can also be found on the Brazilian DVD release of the same movie by ST2 Kids.
  • The "ENTERTAINMENT PLC" version of this logo with just the byline was also seen at the end of CBeebies UK airings of later season 4 episodes of Bob the Builder as well as the Rubbadubbers episode "Sploshybird".
  • Magical Adventures: A Wiggly Movie also included at the end.
  • It is said to be included on some Woodland Animation shows, Gran, Bertha and Charlie Chalk as a distributor credit if ever rerun in the past.

6th Logo (January 23, 2007-2017)

Visuals: On a white/light blue gradient environment, a CGI block is seen with "H" (white on red), "i" (blue on yellow), and "T" (white on blue) on its three visible sides, with "HiT entertainment" below it. Then, all of a sudden, two more of the same blocks come out from behind the main block, and they all jump around as the company name fades out. The blocks stack to reveal the "HiT" name before the two blocks (left and right) disappear. As it leaves only one block, the block looks around before becoming still as the company name fades back in below.

Trivia: The font for this logo is VAG Rounded Bold, which is the episode title for the CGI era of Fireman Sam.

Variants:

  • There are short versions in which the text is already at the bottom of the screen (except for some variants) while the HIT blocks move in various different sequences:
    • The HIT block is at a farther away angle. Then, the two other blocks come in and jump before exiting, as the middle one bounces closer to the screen.
    • The blocks chase each other around before they bump into each other, and the screen zooms into the middle block dazed for a moment.
    • The blocks roll and jump around on top of the middle block before it rolls closer to the screen.
    • The blocks look at each other, slide to the other direction, and slide to the start position, then two of the other blocks leave as the screen zooms toward the one in the middle.
    • The block just drops down. This is a very short variant.
    • The blocks bounce on top of each other, then fall off the first block before jumping into it, making the first block grow. Notably, the text doesn't fade in until later.
  • A prototype version exists, which is still, with a plain white background and a slightly different block with a smaller "H" and "T" being viewed from a higher angle. This is actually the corporate logo that has been used by HIT since 2007, and it can be seen on merchandising, DVD covers, etc. Sometimes, the words "Distributed worldwide by" appear above the logo.
  • In-credit variants exist. One is of the still worldwide distribution variant, one is an in-credit still of the normal animated version, and the final one shows just the HIT block with the text "Distributed Internationally by HIT Entertainment" to the left of it.
  • On DVD releases of HIT Entertainment shows with Auto Play (just like Disney's FastPlay), such as Lionsgate releases of the CGI era of Thomas & Friends, the prototype variant is shown with two blue buttons below it, one reading "Auto Play" and the other reading "Main Menu".
  • On the Little People 2016 TV series and the first two seasons of the Bob the Builder reboot, it has a copyright notice on the bottom middle of the HIT Entertainment text.
  • On the 11th season of Thomas & Friends, the logo (still version) has the copyright notice (red) for individual episode per year of release (2007 or 2008) and the disclaimer about the series. Several home videos (in fullscreen) have the copyright notice dated 2006, 2007 or 2008. PBS airings use the original variant.
  • The Sprout re-airings of Barney & Friends season 10 use the very last part of the logo's sequence (ie. the HIT block is already there after the animation). The 9th season re-airings on PBS and Sprout plaster the previous logo with this one. However, the 10th season episodes aired on Universal Kids in the United States, Canada, Mexico, and Colombia use the previous logo as done in their PBS original airings (the HD version used in 2006-07).

Technique: CGI.

Audio: An upbeat flute/horn tune with rhythmic finger snaps. Composed in F major by Thomas & Friends composer Robert Hartshorne.

Audio Variants:

  • Sometimes, it's the ending theme of the show or none.
  • The theme varies by variant. Every short variant, including the very short variant, had this theme shortened (which vary on how it is shortened). However, in two variants, the music plays as normal but there are two extra notes at the end after the normal fanfare is finished. The longer versions also begin with a rising sparking sound.
  • The Auto Play variant has a male announcer (possibly Robin Smith) saying "For your convenience, this DVD has been enhanced with HIT Entertainment's Auto Play. Your program and a selection of bonus features will begin automatically. To bypass Auto Play, select the "Main Menu" button at anytime. Your feature presentation will begin in a moment. Enjoy!"
    • An earlier variant exists where the announcer says "Your program will begin automatically."
  • On Channel 5 airings and prints of Angelina Ballerina: The Next Steps, the WNET Thirteen and/or the HIT logo theme play over the in-credit variant.
  • Low-pitched versions exist, mostly due to PAL-to-NTSC conversion.
  • On one Cartoonito airing of a 2011 episode of Fireman Sam, the very short version's theme played over the Xing Xing logo and the start of the first alternate short variant of the HIT logo. Also, some Cartoonito airings of the show have the very short version out of sync with the music.
  • Sometimes, the music from one short variant will play over another short variant.
Availability

Edit Table

Media Title Date of Release Additional Notes
Bob the Builder: Scrambler to the Rescue
OSCA
September 11, 2007 (NA)
November 5, 2007 (UK)
Half-Hour Special
Last two series of Project: Build It use the still "Distributed Worldwide" variant
Ready, Steady, Build! uses the standard Warp Speed variant.
Barney & Friends
OSCA
September 17, 2007 - November 2, 2010
Series 11-14
Series 11 uses the still logo with closing theme
Series 12 use the mid-length warp-speed variant
Series 13-14 use the standard Warp Speed variant
Bob the Builder
OSCA
September 19, 2007 - October 5, 2011
Series 15-18
Last two series of Project: Build It use the still "Distributed Worldwide" variant
Ready, Steady, Build! uses the standard Warp Speed variant.
Frances
OSCA
2007
Still "Distributed Worldwide" variant
standard Warp Speed variant on US PBS Kids Sprout airings
Magical Adventures: A Wiggly Movie
OSCA
2008
On the 2008 UK DVD reprint shown.
Bob the Builder: On Site
OSCA
February 25, 2008 - February 8, 2010
Direct-to-Video series
Mid-length variant, silent on the first installment "Roads And Bridges"
Thomas & Friends
OSCA
September 1, 2008 – December 20, 2017
Series 12-20
US half-hour prints of Series 12 use the mid-length variant
Thomas & Friends: The Great Discovery
OSCA
October 5, 2008
Feature-Length Special
Mid-length variant
Bob the Builder: Race to the Finish
OSCA
November 3, 2008
Feature-Length Special
In-credit "Distributed Worldwide" variant
Fireman Sam
OSCA
November 24, 2008 – August 26, 2016
Series 6-10
Series 6 and 7 use the extreme warp-speed variant
Series 8-10 use the standard Warp Speed variant.
Replaced with the Mattel Creations logo from Series 11 onwards.
Angelina Ballerina: The Next Steps
OSCA
September 5, 2009 – November 13, 2010
Standard warp-speed variant
Thomas & Friends: Hero of the Rails
OSCA
October 12, 2009
Feature-Length Special
Standard warp-speed variant
Fireman Sam: The Great Fire of Pontypandy
OSCA
April 5, 2010
Feature-Length Special
Extreme warp-speed variant
Rainbow Magic: Return to Rainspell Island
OSCA
May 7, 2010
Feature-Length Movie
Standard warp-speed variant
Thomas & Friends: Misty Island Rescue
OSCA
October 11, 2010
Feature-Length Special
Standard warp-speed variant
Bob the Builder: The Legend of the Golden Hammer
OSCA
May 24, 2010
Feature-Length Miniseries
Standard warp-speed variant
Thomas & Friends: Day of the Diesels
OSCA
September 26, 2011
Feature-Length Special
Standard warp-speed variant
Mike The Knight
OSCA
September 8, 2011 - 2015
In-credit logo
Bob the Builder: The Great Dino Dig
OSCA
September 19, 2011
Feature-Length Miniseries
Standard warp-speed variant
Angelina Ballerina: The Shining Star Trophy
OSCA
October 3, 2011
Feature-Length Special
Standard warp-speed variant
Thomas & Friends: Blue Mountain Mystery
OSCA
September 3, 2012
Feature-Length Special
Standard warp-speed variant
Angelina Ballerina: Dreams Do Come True
OSCA
2012
Feature-Length Special
Standard warp-speed variant
Thomas & Friends: King of the Railway
OSCA
September 2, 2013
Feature-Length Special
Standard warp-speed variant
Thomas & Friends: Tale of the Brave
OSCA
September 1, 2014
Feature-Length Special
Standard warp-speed variant
Mike The Knight: Journey To Dragon Mountain
OSCA
September 15, 2014
Feature-Length Special
Standard warp-speed variant
Fireman Sam: Heroes of the Storm
OSCA
November 4, 2014 (US)
September 21, 2015 (UK)
Feature-Length Special
Standard warp-speed variant
Known as Fireman Sam: Ultimate Heroes in the United States
Thomas & Friends: The Adventure Begins
OSCA
March 3, 2015 (US)
July 27, 2015 (UK)
Feature-Length Special
Standard warp-speed variant
Thomas & Friends: Sodor's Legend of the Lost Treasure
OSCA
July 17, 2015
Feature-Length Special
Standard warp-speed variant
Mike The Knight: Mike's Bravest Mission
OSCA
August 31, 2015
Feature-Length Special
Standard warp-speed variant
Bob the Builder (2015)
OSCA
September 1, 2015 - September 7, 2017
Series 1-2
With copyright notice
Standard warp-speed variant
Replaced with the Mattel Creations logo in Series 3.
Little People (2016)
OSCA
March 1 - July 13, 2016
Series 1
With copyright notice
Standard warp-speed variant
Replaced with the Mattel Creations logo in Series 2.
Thomas & Friends: The Great Race
OSCA
May 21, 2016
Feature-Length Special
Standard warp-speed variant
Fireman Sam: Alien Alert
OSCA
October 5, 2016 (Australia)
June 17, 2017 (UK)
Feature-Length Special
Standard warp-speed variant

Final Note

From 2017 onwards, HIT Entertainment programming now has the Mattel Creations (and later the Mattel Television) logo instead of the HIT logo. However, the 2007 HIT logo is still used on DVD releases and trade ads.

Edit Section

Bumper (2003-2004)

Visuals: Inside a frame on a white background with colored shapes doodling themselves/appearing and those same shapes disappearing appears the blue text "Please Stay Tuned After the Feature Presentation for Previews of Other HIT Entertainment Videos!".

Technique: Computer animation.

Audio: Basically a little percussion piece, with a female announcer saying the text.

Availability: So far, it is known to appear on the 2004 American VHS of Barney's Musical Scrapbook.

Edit Section

Screen (2003-2007)

Visuals: On a blue background, there is a white bar with the blue words "FBI WARNING" on the left. On the right, there is the white warning text. The text then fades out, and then an Interpol warning, in which a blue word "INTERPOL" is in place of "FBI WARNING" and white Interpol text is on the right. Moments later, the Interpol text changes.

Variants:

  • On some releases, like the 2004 VHS of Whoo Hoo! Wiggly Gremlins!, the warning plays at double speed.
  • On later releases with this screen, a widescreen format is used.
  • On the 2003 DVD of Angelina Ballerina: The Show Must Go On, the French print of Walk Around the Block with Barney, some Bob the Builder DVDs and the 2004 VHS tapes of Pingu volumes such as Chillin with Pingu and Breaks the Ice, a French version of the Interpol warning appears. In this variant, the warning is on a red background instead of blue, "INTERPOL" and "Attention" are in the Impact font and the text is translated to French.

Technique: Digital graphics with cross-dissolve transitions.

Audio: None.

Availability: Seen on all HiT Entertainment VHS and DVD releases from the era, such as all Rubbadubbers releases, later Barney titles, Thomas & Friends titles (new series only; classic series titles from the era were still released by Anchor Bay Entertainment under license until 2008), Pingu titles, and Bob the Builder titles (such as Bob's Favorite Adventures). It also appears on the 2008 US DVD of Pingu: On Thin Ice (despite 20th Century Fox Home Entertainment handling distribution).

Henson International Television
Lyrick Studios
Gullane Entertainment
HIT Entertainment
Mattel Creations