From the Audiovisual Identity Database, the motion graphics museum
King.com Limited, trading as King and also known as King Digital Entertainment, is a video game developer and publisher launched in 2003 and based in St. Julian's, Malta that specialises in social games. The company gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilizing the freemium model.
In February 2016, the company was acquired by Activision Blizzard for $5.9 billion, and operates as its own entity within that company. King is led by Riccardo Zacconi, who has served in the role of chief executive officer since co-founding the company. Gerhard Florin took over Melvyn Morris's role as chairman in November 2014. As of 2017, King employs 2,000 people.
Visuals: On a white background lit up by a spotlight, there is the stylized gold text "King" in the center which slowly turns to the left. After a few seconds, it bounces away towards the top of the screen.
Visuals: On an orange background (which is the same background used for the 3rd logo used on King's video games), the shining stylized gold text "King" swiftly moves down and up and freezes in the center of the orange background.
Visuals: Over a radial gradient gray background is "King.com" in green with a yellow crown above it, all outlined in white. A loading bar is shown below.
Technique: Computer animation.
Audio: None.
Availability: Seen on their Flash web games including Jungle Bubble and Midas Miner Speed
2nd Logo (December 3, 2010-2013?)
Visuals: Over a black background is the logo from before fading in. Afterwards, "Loading..." in white fades in below.
Technique: Fading effects.
Audio: None.
Availability: Seen on early versions of Candy Crush Saga, Bubble Witch Saga, and others.
3rd Logo (2013?-)
Visuals: On an orange background lit up by a spotlight, the stylized gold text "King" is seen in the center of the screen. Both ends of the text have a orb on the ends, the top arm of the "K" extends up into a point, and the "g" forms an underline below the rest of the text, creating an abstract crown silhouette.
Variants:
Sometimes, "Loading..." is below the logo.
On Candy Crush Jelly Saga, text appears below the logo, which changes every time. (examples: "Waking up Cupcake Carl", "Making more green jelly for the Queen")
On Candy Crush Friends Saga, facts about the characters in the series are shown instead, with the respective character to the right.
Technique: A still digital graphic.
Audio: None or the game's music.
Availability: Seen on games released by this company, such as Candy Crush Saga.
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