HIT Video

Not to be confused with HIT Home Entertainment.

HIT Video was the home media unit of HIT Entertainment that was founded in 1997 using funding that HIT Entertainment used from the Alternative Investment Market.

The name was retired after 2000, when the company began using their standard name and logos for de-facto purposes.

Logo (March 2, 1998-2000)

ImageVideo

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Visuals: On a sky blue background with stripes and shines, a red ribbon flies around from the right edge of the screen, eventually swirling itself into a spiral shape as the background zooms in. Eventually, the end of the spiral explodes and releases multi-coloured fireworks from it, along with a beam of cyan light shooting out of the middle along with several smaller ribbons, also in red, confetti, bubbles, white dots, and gold stars, from the end of the tunnel, as the screen flashes turquoise a few times. The background also pops back into place and moves a bit, and a lens flare appears and swoops towards the camera, causing the entire screen to fade to white. Then, the tunnel then repositions itself into becoming a flat spiral as more ribbons and fireworks are shot towards the screen, and a couple of bottle rockets also pass by the screen. Finally, the tunnel fades away into a swirling dust cloud coloured yellow and light blue, and then a gold star zooms in as the dust forms the HIT Video logo. "HiT" is in red, with "VIDEO" in black along the side of the "T". There are also three gold stars on the "T" and a smaller star to the right. The star in the hole shines slightly and the small one next to the "T" glows.

Trivia: This is basically a modified version of the 1997-2008 HIT Entertainment logo.

Variants:

• A shorter version exists, which starts with the tunnel for one and a half seconds before it disappears. This variant was mainly used between promos.
• At the end of Kipper: Christmas Eve, the URL "www.hitentertainment.com" fades in at the top of the logo.

Technique: CGI, and possible chroma key for the fireworks.

Audio: A big whoosh, then a variety of cartoon sound effects are heard whilst the items come out of the ribbon tunnel:

• A fluttering slide whistle with an explosion sound.
• Twinkling and popping sounds along with the whoosh from the start of the logo played in reverse, followed by a car engine sputtering.
• Whooshing sounds and explosion sounds as the firecrackers fly out of the ribbon tunnel and explode.
• Pop sounds and a boing sound, followed by a party horn noise, a "falling" sound (done on a slide whistle) and a cuckoo clock sound.
• A "zing-in" sound (also done on a slide whistle) followed by another fluttering slide whistle.
• One final pop sound, accompanied by a faint train whistle.

Then finally, a grand and majestic nine-note fanfare plays with strings and brass instruments.

Availability: Seen on VHS tapes of Brambly Hedge, Percy the Park Keeper, Kipper and Bob the Builder until 2000.

Availability Note: This makes an appearance at the end of modern prints of the Kipper episode "The Treasure Hunt" as seen on UK streaming service Ketchup TV and the official upload of the episode on the Fisher-Price YouTube channel. This is likely because the episode was taken from a VHS master.