Sony Pictures Animation

From the Audiovisual Identity Database, the motion graphics museum


Sony Pictures Animation is an American animation studio owned by Sony Pictures Entertainment through their Motion Picture Group division and founded on May 9, 2002. The studio is based in Los Angeles, California. Most of the studio's films — either theatrical or streaming-service exclusive — are distributed worldwide by Sony Pictures Releasing under their Columbia Pictures label or through Netflix, while all direct-to-video releases are released by Sony Pictures Home Entertainment. After the closure of the Screen Gems cartoon studio in 1946 and before the establishment of SPA, Columbia Pictures distributed a few animated films from 1959 to 2006 that were produced by outside studios. In 2001, Sony Pictures considered selling off its visual effects facility Sony Pictures Imageworks but after failing to find a suitable buyer, having been impressed with the CGI sequences of such films as Stuart Little 2 and being inspired by the critical acclaim and box office successes of DreamWorks' Shrek and Disney/Pixar's Monsters, Inc., SPI was reconfigured to become an animation studio. In May 2002, Sony Pictures Animation was established, and its goal was to develop characters, stories and movies with SPI taking over the digital production while maintaining its visual effects production.


1st Logo (September 29, 2006-December 2, 2011)

Visuals: On a light blue background, some letters come towards the screen out of nowhere. As a "t" jumps forward, an "n" runs by, and an "o" rolls down, an "i" slides while an "a" spins around. Then the "i" comes back, trips, and loses its dot, as an "m" dodges it, hitting the "a". The dot bounces off an "a", and then hits the same "m" as before, the dot bounces between the two letters, and then it hits the "n", the same "a" as before, a "t", and then the dot bounces back and forth between the "n" and the "i" while the now dotless "i" tries to catch it. Then, an "o" rolls towards the screen, and all the letters bounce back and are revealed to be the letters in the word "animation", followed by the text "SONY PICTURES" dropping in above while the dotless "i" eventually gets its dot back. The entire text is in blue and is set in Futura. The logo slowly zooms out until all the letters fall down.

Variants:

  • On short films, it is already formed; however, the camera zooms in slowly, and the word "animation" is missing the "o". Said letter then drops down and squeezes between "i" and "n" as it knocks both out, sending the dot on the "i" throwing itself to the left. The "m" crawls slightly left as the "n" spins and kicks the "i"'s dot back to where it belongs. The rest of the logo plays normally after that.
  • A still version of the logo exists which is commonly used.
  • On video games (except for the Xbox 360 game of Cloudy with the Chance of Meatballs and the video game version of The Smurfs, which uses the original version instead), it is already formed; however, the camera zooms out quickly, and the word "SONY PICTURES" fading in.
  • A prototype version of the logo exists, where the background is blue instead of light blue.
  • On Open Season 3 and The Smurfs: A Christmas Carol, the logo is sped up. When the animation is finished, it freezes instead of falling down at the end. On the latter, the animation plays at normal speed.
  • An open matte version of this logo exists, which is seen on a 35mm uncropped film scan print of Open Season.

Technique: CGI from Sony Pictures Imageworks in association with Carey Conley and Matt Hartle from BLT & Associates.

Audio: A fast-paced jazzy fanfare composed by James Newton Howard. When the logo falls apart, a crowd is heard groaning.

Audio Variants:

  • Mostly, the opening theme plays over it, which is used in the still variant.
  • The short variant has the last few seconds of the music, with the first half carrying it from the Columbia Pictures logo.
Availability

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Media Title Date of Release Additional Notes
Open Season
OSCA
September 29, 2006
Debut appearance
Boog and Elliot's Midnight Bun Run
OSCA
January 30, 2007
Short film
Surf's Up
OSCA
June 8, 2007
Custom variant
The Chubbchubbs Save Xmas
OSCA
August 8, 2007
Short film
Open Season 2
OSCA
September 24, 2008
 
Cloudy with a Chance of Meatballs
OSCA
September 18, 2009
Custom variant
Open Season 3
OSCA
January 25, 2011
 
The Smurfs
OSCA
July 29, 2011
 
The Smurfs: A Christmas Carol
OSCA
December 2, 2011
Final appearance
Short film


2nd Logo (November 11, 2011-July 13, 2018)

Visuals: On a white background, the company name in a wacky font (with "Sony Pictures" in Doctor Soos) zooms out and bounces letter-by-letter, similar to the previous logo. They stop when they reach the middle position. An arc is visible in "Animation", separating the blue into two shades.

Alternate Descriptive Video Description: Over white, blue animated letters scurry into a logo: Sony Pictures Animation.

Variants:

  • A still version of the logo exists just like the previous logo.
  • On The Emoji Movie, the logo is still, tinted light purple, and instead of fading to black like usual, it fades into a space background that starts the movie.
  • On TV shows, the logo is in warp-speed and zooms out, making it look open-matted. Sometimes, this variant is shortened without the zooming.
  • On The Star and Hotel Transylvania 3: Summer Vacation (albeit a variant), since the Columbia Pictures logo doesn't appear in these films, the Sony logo transitions to this logo.

Technique: CGI.

Audio: Cartoony sound effects from each of the letters, which vary depending on the film.

Audio Variants:

  • On Arthur Christmas, a cartoonish orchestral theme ending with a synth drone is heard, which is an excerpt from the film's score, composed by Harry Gregson-Williams. The music takes place after the Columbia Pictures logo (in which the torch lady's torch glows white).
  • In some cases, the opening/closing theme of the movie/show plays over the logo, especially the still variant (as in The Pirates! Bands of Misfits).
  • On Open Season: Scared Silly, the logo begins with a thunder sound effect while the opening theme plays over the logo.
  • On Cloudy with a Chance of Meatballs (2017), a joyful fanfare is heard.
  • On the animatic of the cancelled Popeye film, it is silent, then ocean sounds are heard after.
Availability

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Media Title Date of Release Additional Notes
Arthur Christmas
OSCA
November 11, 2011
Debut appearance
The Pirates! Band of Misfits (The Pirates! In an Adventure with Scientists!)
OSCA
March 28, 2012
 
So You Want to Be a Pirate!
OSCA
August 28, 2012
Short film
Hotel Transylvania
OSCA
September 28, 2012
Custom variant
Goodnight Mr. Foot
OSCA
October 26, 2012
Short film
The Smurfs 2
OSCA
July 31, 2013
Custom variant
The Smurfs: The Legend of Smurfy Hollow
OSCA
September 10, 2013
Short film
Cloudy with a Chance of Meatballs 2
OSCA
September 27, 2013
 
Super Manny
OSCA
October 2, 2013
Short film
Earl Scouts
OSCA
October 9, 2013
Short film
Attack of the 50-Foot Gummi Bear
OSCA
January 28, 2014
Short film
Steve's First Bath
OSCA
January 28, 2014
Short film
Hotel Transylvania 2
OSCA
September 25, 2015
Custom variant
Open Season: Scared Silly
OSCA
December 18, 2015
Custom variant
Surf's Up 2: WaveMania
OSCA
January 17, 2017
 
Cloudy with a Chance of Meatballs
OSCA
February 20, 2017 - June 30, 2018
Television series
Smurfs: The Lost Village
OSCA
April 7, 2017
 
Hotel Transylvania: The Series
OSCA
June 25, 2017 - June 25, 2018
Television series
Season 1 only
The Emoji Movie
OSCA
July 28, 2017
 
Puppy!
OSCA
July 28, 2017
Short film
Go! Cartoons
OSCA
November 7, 2017 - April 10, 2018
YouTube series
The Star
OSCA
November 17, 2017
 
Hotel Transylvania 3: Summer Vacation
OSCA
July 13, 2018
Final appearance


3rd Logo (October 16, 2015-October 12, 2018)

Visuals: On a black background, a backlight illuminates some letters. A blue-tinted spotlight then flies over and reveals the text from the previous logo with its shadows bending in response to the light as it dims. It then fades into full color and the spotlight disappears while it slowly animates.

Variants:

  • On Peter Rabbit, preceding from the Sony logo, the text fades in as it moves forward and shines briefly up to the letter "a", where the shine becomes a very bright light, which fades into the Columbia Pictures logo.
  • On Goosebumps 2: Haunted Halloween, the text is light purple.

Technique: CGI.

Audio: The opening theme of the movie.

Availability

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Media Title Date of Release Additional Notes
Goosebumps
OSCA
October 16, 2015
Debut appearance
Peter Rabbit
OSCA
February 9, 2018
 
Goosebumps 2: Haunted Halloween
OSCA
October 12, 2018
Final appearance


4th Logo (December 14, 2018-)

Visuals: On a black background, the text (with "SONY PICTURES" in Brandon Grotesque Bold and "ANIMATION" in Arbotek Ultra) flickers and illuminates like a neon sign on a dark blue background. After a few seconds, the text flickers out back into darkness.

Trivia: Two unused concept variants are found on Michael Daniels' website.

Variants:

  • A prototype version appeared on Spider-Man: Into the Spider-Verse where the text is more blue (similar to the previous two logos) and the background is black.
  • On The Angry Birds Movie 2 (as a custom variant) and some Netflix exclusive films like Wish Dragon, KPop Demon Hunters, and Fixed (all of which do not have the Columbia Pictures logo on those films), as well as TV shows from the company, the Sony Entertainment logo transitions to it.
    • Starting with KPop Demon Hunters, the 2021 Sony transition is used.
  • Sometimes, the print logo appears on a white background.

Technique: CGI, done at Devastudios.

Audio: None or the opening theme of the movie.

Audio Variants:

  • On the final season of Hotel Transylvania: The Series, the closing theme of the show is heard.
  • The TV version just uses the corporate Sony ding.
Availability

Edit Table

Media Title Date of Release Additional Notes
Spider-Man: Into the Spider-Verse
OSCA
December 14, 2018
Debut appearance
Custom variant
Spider-Ham: Caught in a Ham
OSCA
March 19, 2019
Short film
The Angry Birds Movie 2
OSCA
August 14, 2019
Custom variant
Hair Love
OSCA
August 14, 2019
Short film
Hotel Transylvania: The Series
OSCA
October 8, 2019 - October 29, 2020
Television series
Season 2 only
Monster Pets
OSCA
April 3, 2021
Short film
The Mitchells vs. the Machines
OSCA
April 30, 2021
Custom variant
Wish Dragon
OSCA
June 11, 2021
 
Vivo
OSCA
August 6, 2021
Custom variant
Dog Cop 7: The Final Chapter
OSCA
December 14, 2021
Short film
Hotel Transylvania: Transformania
OSCA
January 14, 2022
Custom variant
Agent Elvis
OSCA
March 17, 2023
Netflix series
Spider-Man: Across the Spider-Verse
OSCA
June 2, 2023
Custom variant
Open Season: Call of Nature
OSCA
November 3, 2023 - May 31, 2024
Television series
The Spider Within: A Spider-Verse Story
OSCA
March 27, 2024
Short film
KPop Demon Hunters
OSCA
June 20, 2025
 
Fixed
OSCA
August 13, 2025
Custom variant
GOAT
OSCA
February 13, 2026
Custom variant