KidVision

From the Audiovisual Identity Database, the motion graphics museum

KidVision started initially as a kids' label of A-Vision Entertainment (later WarnerVision Entertainment) in 1993. KidVision mainly distributed kids movies and TV series, such as The Magic School Bus and the original VHS release of Gumby: The Movie. In 1997, KidVision moved under Warner Home Video, and continued to distribute videos until 2002, when it and WarnerVision were folded into WHV.

1st Logo (April 21-June 26, 1993)

Visuals: On a white background, there is the colored text "Kid Vision" in a childish-like font with a blue outlined rectangle around it. A white rectangle is somewhat visible behind the logo.

Technique: A still graphic.

Audio: None.

Availability

Edit Table

Media Title Format Date of Release Additional Notes
Shining Time Station: A Day in the Life
OSCA
VHSApril 21, 1993
First appearance
Shining Time Station Vol. 1: Stacy Cleans Up
OSCA
VHSJune 26, 1993
Last appearance


2nd Logo (February 1, 1994-October 8, 2002)

Visuals: On a gradient white-gray leather background, a chalkboard is seen in the middle of the background. A piece of white chalk then flies up to the left side of the screen and then starts to write out "Kid Vision" in a childish hand-written font. Once it finishes writing, the chalk then draws a red rectangular border around the text as a yellow sparkling comet appears from where it started to draw it and sweeps across the text, coloring it. The chalk flies off-screen as it finishes the border.

Technique: CGI, with 2D animation for the sparkles.

Audio: The chalk pressing against the board and a twinkling sound when the comet flies by. This is sometimes accompanied by the titular Bus's beeping (found on The Magic School Bus tapes), or a male voiceover (Victor Caroli) saying "KidVision, a leader in children's entertainment" (found on some Kidsongs tapes).

Availability: Seen on VHS releases of The Magic School Bus, The Adventures of Mary-Kate and Ashley, Shining Time Station, and later installments of Kidsongs, as well as Gumby: The Movie and the There Goes A... series. The last video to use this logo was The Magic School Bus Holiday Special.

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