Amblimation

From the Audiovisual Identity Database, the motion graphics museum


Amblimation was Amblin Entertainment's animation unit, active from 1989 until 1997, when it was shut down, and all of the studio's crew members moved to DreamWorks Animation afterwards.

Logo (November 22, 1991-December 22, 1995)

Visuals: On a black background, Fievel Mousekewitz (from An American Tail) pushes in from the right a modified version of the 1985 Amblin Entertainment logo, only here it reads "AMBLIMATION" in a yellow-red gradient Optima font. The same "shadow wipe" effect is applied to the text as Fievel pushes, and it stops when he stops. He dusts off his hands and leans against the logo with his arms crossed; his hat falls over his eyes, but he pushes it back up and then blinks twice before the logo fades out.

Variants:

  • On An American Tail: Fievel Goes West, the animation is rougher and the colors are oversaturated. Also, Fievel's tail is visible and thicker. Later on, the logo was revised, and the animation was also cleaned up.
  • An open matte version exists, which can be found on the 35mm uncropped film scan prints of An American Tail: Fievel Goes West, We're Back! A Dinosaur's Story, and Balto.

Technique: Traditional animation.

Audio: None or the closing theme of the movie.

Availability

Edit Table

Media Title Date of Release Additional Notes
An American Tail: Fievel Goes West
OSCA
November 22, 1991
Debut appearance
We're Back! A Dinosaur's Story
OSCA
November 24, 1993
 
Balto
OSCA
December 22, 1995
Final appearance


Don Bluth Entertainment
Amblimation
Universal Animation Studios
DreamWorks Animation
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