Trimark Home Video

From the Audiovisual Identity Database, the motion graphics museum

In 1997, Trimark Holdings Inc. decided to rename its home video unit from Vidmark Entertainment to Trimark Home Video, leaving out its last traces of the former Vidmark legacy. The Kidmark label was folded, and the company expanded to DVD production.

In 2000, Trimark was sold off to Lions Gate Entertainment Corporation. Trimark, along with Studio Home Entertainment and Avalanche Home Entertainment were merged to form the U.S. arm of Lionsgate Home Entertainment in 2001.

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Trimark Home Video

Logo (May 13, 1997-July 2001)

Visuals: The final portion of the Trimark Pictures logo starting from after the triangle is formed, but it freeze-frames before "PICTURES" fades in as the grooves in the pyramid sweep with white light and the logo starts to shine. A gold light streak then sweeps in below the logo, revealing "HOME VIDEO" as the entire logo shines a bit before stopping.

Technique: 2D computer animation.

Audio: A synthesized score with a jungle-like rhythm. This is a truncated sample of the track "Under One Sky" by Michael Whalen, from the Killer Tracks music library.

Audio Variant: On the 1999 DVD release of All of Me, the opening theme of the movie is heard due to this plastering the Kings Road Entertainment logo.

Availability:

  • Seen on Trimark videos and some DVDs such as Meet Wally Sparks, Cube, Chairman of the Board, The Peacekeeper, All of Me, the Saturday Night Live best of compilations, Mean Guns, and Hercules in New York, among others.
  • Also appeared on a VHS-sourced print of Black Magic Woman on Amazon Instant Video, the 2003 Lions Gate DVD of Kickboxer 2: The Road Back (before the Kings Road logo) and Amazon Prime's print of Heaven's Burning.
  • It's also seen at the end of VHS prints of Nine Inch Nails: Closure.
  • Also made an appearance on the screener VHS of Madeline's Halloween Spooktacular. The retail release does not have it.

Trimark DVD

Logo (September 9, 1998-2001)

Visuals: On a black background, many purple triangles with a raised pyramid surface begin to zoom out en masse, filling the background with a triangular pattern as the camera slowly zooms in. Then, segments of a gold triangle zoom out from top to bottom at lightning speed, fitting through an opening within the center of the screen, and the triangles clump together into one large wall that zooms pass the camera, revealing the Trimark Pictures wordmark in gold as well. The letters "DVD" then zoom out onto the blank triangle one by one, and then shine as the background shimmers with the purple triangles.

Technique: CGI.

Audio: Deep, ethereal chimes plays throughout, with the sound of a jet engine passing by heard when the triangle zooms out, and a deep hum when the logo is finished.

Availability: It was only used for about three years before Trimark was acquired by Lions Gate; some releases have the Trimark Home Video logo instead.

  • Some releases that contain this logo are The Tommyknockers, Mean Guns, Cube, The Big Easy, The War Room (1993), and Going Overboard, among others.
  • This was retained on a 2007 reprint of the 1998 DVD of Frank and Jesse.

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1st Bumper (1996-May 29, 2001)

Visuals: On a black background, there is the stretched stacked text "COMING SOON TO A THEATRE NEAR YOU" in Helvetica with a yellow drop shadow.

Technique: A still, computerized graphic.

Audio: A deep-sounding man saying "Coming Soon to a theatre near you"

Availability: Appears on late Vidmark and Trimark releases. [Examples?]

2nd Bumper (May 13, 1997-August 28, 2001)

Visuals: On a gold Trimark Home Video logo wallpaper background, there is the white text "ALSO AVAILABLE FROM TRIMARK HOME VIDEO".

Technique: A still, computerized graphic.

Audio: A deep-sounding man saying "Also available from Trimark Home Video."

Availability: Appears on Trimark releases from the era. [Examples?]

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1st Bumper (1997-2000)

Visuals: On a black background, a square containing the Trimark Pictures logo over a bronze background and with lights shining behind the triangle in it shoots out from the left side of the screen and zooms in, flipping and spinning as it does so. When it reaches the screen, the lights behind the triangle shoot out to every direction, lightening up the logo. The white black-shadowed text "Be sure to visit Trimark on the World Wide Web" and "www.trimarkpictures.com" fade in onto the finished product.

Technique: 2D computer animation.

Variant:

  • A variant exists where the frame flips onto the screen differently and the URL is instead "http://www.trimarkent.com" in a narrower font, with the rest of the font being slightly different as well. Some releases with this variant include In Dark Places, Sprung, and Eve's Bayou.
  • A shorter variant exists, which starts from the lights shooting out. This can be found on the 1996-97 VHS releases of Ultimate Fighting Championship VIII: David vs. Goliath, The Dentist, Pinocchio's Revenge, Virus, Hollow Point, Raw Target, Warhead, Black Out, and Overkill.

Audio: Some ethereal warbling noises, then a loud echoing zap.

Audio Variants: The shorter version lacks music.

Availability: Seen on all Trimark VHS releases. [Examples?]

2nd Bumper (2000-2001)

Visuals: On a black background, the text "www.trimarkpictures.com" types out one-by-one in green across the screen. After a few seconds, the logo cuts to static before it cuts to many live-action scenes. "Stars.", "chats.", "contests.", "interviews", and "giveaways" in green type in. "INTERVIEWS" in black and "STARS" scroll up, "GIVEAWAYS", and "CONTESTS" scroll up, and lastly, "MOVIES" and "FILMS", and "CELEBRITIES" and "CHATS" scroll up and explode. Lastly, there is a black screen reading "TRIMARK" with "PICTURES.COM" below it.

Technique: 2D computer animation and live-action footage.

Audio: Digital typing sounds, along with static. Followed by a rock theme (a stock theme entitled "Loaded" by Zack Tempest, best known as the theme music for WWE's The Hardy Boyz) coupled with audio from some of the clips and a male voiceover saying "Stars. Online chats with celebrities. Contests. Behind-the-scenes interviews. Giveaways. Take the studio tour at trimarkpictures.com."

Availability: Seen on all Trimark DVD releases. The extended version appears on some DVD releases. [Examples?]

Vidmark Entertainment
Trimark Home Video
Lionsgate Home Entertainment
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