CBS Broadcasting

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (2014-April 20, 2023)


Visuals: On a blue and black moving background consisting of multiple shady, reflecting curved stripes, the shiny steel blue CBS Eyemark logo zooms in from the right to the left at warp speed. Then, the logo, which consists of the words "CBS BROADCASTING INC." in Helvetica and the Eyemark to the left to it, zooms out to its distant position with reflections fading in below them afterward.

Technique: CGI.

Audio: The music from the CBS Television Studios logo composed by James Horner, or the closing theme of the show.

Availability:

  • Seen on The Late Late Show with James Corden (until 2021), The Late Show with Stephen Colbert, and Our Cartoon President.
  • New seasons of the former two shows used the CBS Studios logo starting in 2021, though the latter went back to using this logo in 2022, due to unknown reasons.
  • This logo still remained in use until 2023, even after CBS rebranded in October 2020.

2nd Logo (January 23, 2023-)


Visuals: A sped-up version of the current CBS ident with "CBS BROADCASTING INC." below it.

Variant: An updated version of the logo was introduced in 2024, where the "CBS BROADCASTING INC." text was moved closer to the CBS logo and the Paramount corporate wordmark was also added where the text originally was.

Technique: 2D computer animation by Gretel.

Audio: The music from the current CBS ident, with or without the camera sounds from the CBS Studios logo, composed by Antfood.

Audio Variants:

  • Otherwise (e.g. the series finale of The Late Late Show with James Corden), it's the show's ending theme.
  • On summer and Saturday reruns of season 42 of Wheel of Fortune that are originally aired on the time frame shown below, the short version of the CBS Media Ventures jingle is used.

Availability:

  • Seen on later episodes of The Late Late Show with James Corden until the show's conclusion on April 27, 2023.
  • It was also seen on The Last Last Late Late Show Carpool Karaoke Special, which aired on the same day as the final episode of the show.
  • Since May 1, 2023, this logo is currently seen on The Late Show with Stephen Colbert (the August 22, 2024 episode being an exception, as that episode simply has part of the theme play over a black screen).
  • The 2024 version of the logo made its debut on the October 28, 2024 episode of Wheel of Fortune during season 42, taking the place of the CBS Media Ventures logo as a temporary broadcasting distributor until the April 7, 2025 episode, in which it reverted the broadcasting distribution rights were reverted to its former broadcasting distributor.
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