Apple Maps

Apple is going to be quite picky about the types of ads it shows in Apple Maps. New advertising rules say plumbers, electricians, locksmiths and roofers can’t buy ads on the navigation app — even though Google happily sells them in its mapping app.

That’s a deliberate distinction from Google’s model, in which home services ads make up one of the biggest categories. And that’s just the start of Apple’s restrictions on ads in Apple Maps and its other services.

As it turns out, Apple wants Maps to feel more like a curated storefront than a search engine.

Once a bit of a sketchy upstart, Apple Maps has become one of the best iPhone navigation apps. And upcoming iOS 27 — previewed at WWDC 2026 this week — pushes it even further. Here’s every notable Apple Maps upgrade in iOS 27.

Apple Maps rolled out an immersive new experience for the Miami Formula 1 Grand Prix, giving fans a detailed, interactive look at the race circuit ahead of the May 3 event. And it’s part of a broader plan to cover races throughout the 2026 F1 season.

Update: Apple confirmed its plan to sell ads in Apple Maps when it announced the upcoming launch of Apple Business on Tuesday.

“Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps,” the company said in a press release. “Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.”

Apple’s website says ads in Apple Maps are “coming soon.”

Previously: Apple’s getting ready to roll out advertising in its Maps application as part of a broader effort to grow its already substantial services revenue, according to a new report Monday. An announcement about plans to bring ads to Maps could come as early as this month.

December 10, 2012: Apple fixes an early Apple Maps error that caused several motorists in Victoria, Australia, to become stranded in the remote Murray-Sunset National Park.

Previously, the egregious Apple Maps glitch showed the town of Mildura nearly 45 miles from its actual location.

In the aftermath, Victoria police describe Apple’s navigation app as “potentially life-threatening.” That’s pretty much the opposite of “it just works.”

November 27, 2012: Apple fires the manager responsible for the disastrous Apple Maps launch in iOS 6 after the glitchy software delivers embarrassingly bad data to users around the world.

Richard Williamson, who oversaw Apple’s mapping team, gets the ax from Eddy Cue, who assumes leadership of the project.

October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.

Design chief Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

Apple will reportedly bring ads to Apple Maps — much like it did with the App Store. Efforts to show advertisements to Apple Maps users have supposedly picked up pace within the company.

Apple will let businesses pay to feature their sponsored listings more prominently in its Maps app.

Apple Maps makes it easy to find EV charging stations while you’re on the road to figure out where you can top up your electric car. Apple added some powerful new features in iOS 17 to simplify this sometimes-daunting process for EV owners.

Now you can see electric car charger availability, charging speeds and connector types in Apple Maps so you can find a way to juice up your vehicle when on a road trip. Here’s how it works.

In addition to a Liquid Glass design overhaul, iOS 26 will improve the CarPlay experience by bringing several iPhone features to cars’ infotainment displays.

If you’re a fan of Apple’s in-car software, check out how iOS 26 will upgrade your experience later this year.

Major iOS 26 features will not initially launch in the European Union. Apple will hold back on them due to regulatory concerns in the region.

iPhone and Mac users in Europe already miss out on iPhone Mirroring, one of the best features to debut with iOS 18 and macOS Sequoia last year.

Updates coming this fall to core Apple services like Maps, Music and Wallet focus heavily on artificial intelligence integration and personalization. The updates promise to make everyday tasks more intuitive and enjoyable for users across the Apple ecosystem.

The listings in Apple Maps for restaurants, hotels, golf courses and more got rankings and reviews from expert sources starting on Wednesday. This includes information from Michelin Guide, Golf Digest and others.

These join the reviews already in the app that were submitted by regular users, and the ones brought over from Yelp.

It’s time to break the habit of doing everything on your iPhone while overlooking what’s often a better alternative. Consider the Apple Watch pros: It’s a very capable little computer, and it’s right there on your wrist. Odds are you aren‘t taking advantage of half of what it can do for you.

Here are the simple tasks I used to do on my iPhone that are now easier because I do them on my Apple Watch. And all without needing any third-party software. The only apps required come preinstalled on every Apple Watch.

Google Maps switched the Gulf of Mexico to the Gulf of America after President Donald Trump ordered the name change, and Apple did the same shortly thereafter.

Apple began making the change Tuesday for U.S. customers. It will roll out the new nomenclature to Apple Maps users globally in the near future, according to a report.

With hip-hop icon Kendrick Lamar taking center stage at the Apple Music Super Bowl LIX Halftime Show on February 9 at New Orleans, Apple kicked off the artist’s Road to Halftime festivities Monday.

“Throughout his career, Kendrick Lamar hasn’t met the cultural moment so much as he’s defined it,” said Rachel Newman, Apple Music’s global head of content and editorial. “He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show, in what’s sure to be another moment we’ll all be talking about for decades.”

Apple just enhanced its web version of Apple Maps by adding a beta version of Look Around, a street-level view similar to Google Street View in Google Maps. The new functionality lets users explore high-resolution, ground-level views of cities and points of interest directly through their web browser. The Apple Maps app already has Look Around.

You can use Apple Maps to plan multiple stops along the same route. You can add three, four or even 15 stops to your trip if you want.

Here’s how it works.

An update to Apple Business Connect that launched Wednesday enables any verified business to control how it appears in Apple Maps, Wallet and Mail, even if they don’t have a brick-and-mortar storefront.

This should give consumers access to the accurate information they need about these companies because it’ll be supplied by the best source: the owners of the businesses.

Other changes should help protect consumers from phishing attempts.

With tons of advanced features, Apple Maps competes quite handily with the likes of Google Maps and Waze. I put together a big list of the best eight features hidden in Apple Maps.

You can learn them all in this post — and see them in action in our video below.

iOS 18 is packed full of great features Cult of Mac has covered at length — but the upcoming iPhone software update packs many more tiny features and small improvements that Apple did not mention or talk about. If you know to look out for these features, they’ll make the everyday interactions with your phone faster and easier.

Here’s a roundup of 18 little changes and useful features in iOS 18. Keep reading or watch our video.

You can get rich topographical hiking maps of local trails and U.S. national parks on your iPhone, right in Apple Maps. New in iOS 18, you can build custom routes connecting walking paths and save them to your device for offline access.

You can use this feature to plan a hike as a day trip. Planning your route in advance could save you the hassle of getting lost without a signal — or keep you from starting an overly ambitious hike.

According to Apple, the update comes with data for “all 63 U.S. national parks.” In my testing, Apple Maps showed a thorough knowledge of the trails in northeastern and Appalachian Ohio, too. It could contain detailed trail data about your local park as well.

Here’s how to make the most out of the new hiking maps in iOS 18.

As an alternative to using the Apple Podcasts app, as of Monday anyone can browse, hear, sync and share Apple Podcasts in 170 countries on all major web browsers, including Safari, Chrome, Edge and Firefox.

So now Apple Podcasts joins the likes of Podbay and Podurama in offering its own online player for anyone on any platform.

A Mac or iPhone is a no longer needed to access Apple Maps — a web version reached public beta testing Wednesday. It allows users to get driving and walking directions from a web browser, including Chrome and Edge on Windows PCs.

Update: Several weeks after the initial release, Apple Maps on the web now works on a broader selection of web browsers.

New features in Apple Maps in iOS 18 will be a boon to hikers. The app is getting topographic maps along with thousands of suggested hikes across national parks in the United States.

The app can also create custom walking routes.