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Siri

Siri, Apple’s voice-activated AI assistant, arrived in 2011 as a groundbreaking feature of the iPhone 4s. Initially, it helped users perform simple tasks such as setting reminders, sending messages and searching the web through natural language voice commands.

Siri’s launch marked one of the earliest mainstream uses of conversational AI in consumer electronics, making voice interaction a practical tool rather than a futuristic concept.

Siri: The first popular AI assistant in wide use

Over the years, Siri has undergone significant evolution. Apple continuously works to improve the AI assistant’s understanding of context, natural language and user intent.

These upgrades have expanded its abilities from basic voice commands to more complex interactions, such as handling multistep requests, providing personalized recommendations, and integrating deeply with Apple’s ecosystem. This evolution reflects advances in machine learning and natural language processing, enabling the voice assistant to offer more intuitive and humanlike responses.

The voice gateway to Apple’s ecosystem

Siri’s integration with Apple’s hardware ecosystem — from iPhone, iPad and Mac to Apple Watch, HomePod and Apple TV — enhances its usability and convenience. Siri leverages on-device processing for improved privacy and faster responses while maintaining seamless cloud connectivity for complex tasks. This makes Siri both efficient and secure, aligning with Apple’s focus on user privacy.

Today, its capabilities extend across a wide range of functions. It can control smart home devices, navigate routes in Apple Maps, manage schedules, send messages, make calls, and even assist with accessibility needs.

Siri also supports multilingual commands and personalized voice recognition, making the assistant more adaptable and user-friendly. Through Siri Shortcuts, users can automate custom workflows, linking multiple actions into a single voice command.

Challenges from ChatGPT and others

Over the years, Siri has transformed from a simple voice command tool into a sophisticated AI assistant that understands context, personal preferences, and complex requests. However, in recent years, developments in conversational AI products like ChatGPT have showcased Siri’s shortcomings.

Apple continues to work to make its voice assistant smarter. But development problems led the company to delay the rollout of a more conversational version of the AI assistant in 2025.

If Apple can perfect the next-gen Siri, it could play an outsize role in users’ everyday lives, thanks to the billions of Apple devices in use.

Read Cult of Mac’s latest posts on Siri:

5 things Apple needs to fix before launching the HomePod 3

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An AI generated photo of an Apple HomePod with display used in a story about the much-rumored HomePod 3.
The HomePod 3 needs smarter software and not just faster hardware.
AI image: Google Gemini

Apple’s next HomePod is reportedly stuck in limbo while the company works on its delayed AI Siri upgrade. And honestly? That might be what the HomePod 3 needs. But before Apple unveils the HomePod 3, it needs to address some serious gaps that make it feel far less intelligent than the competition.

The HomePod’s problem has never been its hardware. The speakers sound fantastic, and the device tightly integrates into Apple’s ecosystem. But the user experience still feels a generation behind competing smart speakers. If Apple wants the HomePod 3 to be the center of its smart home ambitions, a faster chip and a shinier enclosure won’t be enough. Here’s what actually needs to change.

Major makeover coming to iPhone Camera app [Cult of Mac podcast No. 20]

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Photo of a person using the iPhone Camera app, plus the words,
Stay focused! Big changes are reportedly coming to the Camera app in iOS 27.
Image: Joey Huang/Unsplash License/Modified by Cult of Mac

This week on the Cult of Mac podcast: A fresh iOS 27 rumor says the iPhone’s Camera app will get a serious upgrade. And it sounds like the best of both worlds — heavy customization if you want it, status quo if you don’t.

Also on the Cult of Mac podcast:

  • We also discuss the big changes coming to Siri in the near future (and why it’s a make-or-break moment for Apple AI).
  • Griffin walks Leander through a radical makeover of his iPhone‘s Home Screen.
  • Apple Watch Series 12 might be the upgrade you’ve been waiting for. And the lack of a rumored feature might be a big positive
  • Finally, Griffin reviews a very peculiar piece of exercise equipment.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version embedded below.

Apple’s AI-powered Siri might forget your chats by design

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Apple security
Will new Siri put privacy over convenience?
Photo: Apple

All signs point to Apple reinventing Siri as a conversational AI chatbot in iOS 27, complete with a standalone Siri app. With privacy in mind, the app will reportedly contain an option to automatically delete your Siri chats every 30 days.

This privacy-first approach should give Apple’s AI chatbot an edge over its competitors.

Apple plans customizable Camera app and rebuilt Siri in iOS 27

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iOS 27: Customizable camera app and rebuilt Siri
iOS 27 could support an upgraded Camera app with a Siri camera mode plus an overall overhaul of the voice assistant.
Photo: Chat GPT/Cult of Mac

For the upcoming iOS 27 update, Apple will introduce a fully customizable Camera app, a ground-up redesign of Siri and visual changes across a range of built-in apps, according to a new report Tuesday.

Apple will showcase the update and other operating system changes at its Worldwide Developers Conference on June 8. 

Netflix’s AI experiment gives us a glimpse of Apple TV 4K’s future (we hope)

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Image of Netflix user interface on a large-screen TV, used to illustrate a story about Netflix's AI voice search, currently in beta.
Netflix cooked up an AI voice search that makes Apple TV seem extra-feeble.
Image: Netflix

Netflix is testing a powerful new AI voice search that shows just how badly the Apple TV 4K needs an upgrade. Currently limited to a handful of users, Netflix’s new AI-powered tool lets users search for content conversationally. And instead of searching for something simple like a movie genre or specific title, they can ask Netflix for entertainment that fits their current mood.

For example, users can ask for something like “find me something that’s emotional but not too long” or “a romantic comedy with a few episodes.”

It’s a real game changer, according to a beta tester who gained early access. When Apple’s long-delayed Siri upgrade finally arrives, it could provide a similar — or even better — experience on Apple TV 4K.

Cash in on Siri’s stupidity [Cult of Mac podcast No. 19]

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Photo of an iPhone with Siri running
Will you get your slice of the stupid Siri pie?
Image: appshunter.io/Unsplash License/Modified by Cult of Mac

This week on the Cult of Mac podcast: We’ve been complaining about just how stupid Siri can be for years, but Apple’s failure to deliver a promised AI upgrade just cost the company a cool $250 million.

We discuss how you can get your sliver of that payout, whether a stupid Siri is a deal-breaker (obviously not, since we all swear by our iPhones), and how Apple can really make things right.

Also on the Cult of Mac podcast:

  • The MacBook Neo is so popular that Apple totally missed the boat on its projections. Now the company is making an unusual move — and it might mean the budget laptop goes up in price.
  • If you’ve been waiting for the perfect time to buy a Mac, it’s here.
  • After getting banged up for its lack of savvy when it comes to artificial intelligence, Apple looks ready to win the AI wars, thanks to its brilliant strategy.
  • And finally, Griffin goes over the pros and cons of an affordable home rowing machine. Come for the review, stay for the extremely weird Ohio hallway.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

AirPods Ultra could become Apple’s first AI wearables

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AirPods Ultra may be Apple’s most ambitious AI product yet
AirPods Ultra could be an AI-focused device, not just a simple audio player.
AI image: ChatGPT/Cult of Mac

Apple’s next-gen AirPods are reportedly in “late stages of development,” with the addition of cameras being a standout feature of the earbuds. The goal of adding cameras is apparently to make the earbuds, potentially called “AirPods Ultra,” into AI-friendly devices that are aware of the user’s surroundings.

They could become the first of a new class of wearables from Apple designed for the AI era.

What’s the future for the Vision Pro? [Cult of Mac podcast No. 18]

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Product shot of a woman wearing an Apple Vision Pro headset, with the words
Apparently it's time to ponder the future of Apple's pricey headset.
Image: Cult of Mac

This week on the Cult of Mac podcast: A slightly suspect rumor indicates Apple pulled the plug completely on the Vision Pro headset. Can that really be true? What does the future hold for the Vision Pro, visionOS and Apple’s rumored smart glasses?

Also on the Cult of Mac podcast:

  • The latest rumor about the 20th anniversary iPhone leaves Leander sputtering. But actually, it looks pretty cool.
  • Apple reportedly plans to inject tons of AI into the iPhone’s camera in iOS 27. We could see interesting photo-editing tools as well as Visual Intelligence baked right into the Camera app.
  • And finally, Griffin gives us his first impressions of adjustable dumbbells from Feierdun. Nobody could see this coming!

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Apple’s smart glasses come into focus [Cult of Mac podcast No. 16]

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Drawing of a person wearing Apple smart glasses
The latest rumor gives us a better idea what to expect from Apple's smart glasses.
Illustration: Midjourney/Cult of Mac

This week on the Cult of Mac podcast: New details emerge about Apple’s smart glasses, including possible shapes, sizes and colors.

Now for the important question: Will we — or anybody else — actually want to wear a pair?

Also on the Cult of Mac podcast:

  • Apple reportedly plans a last-ditch effort to get its Siri team up to speed on AI-powered coding. Meanwhile, Siri’s worse than ever! Will Apple make the WWDC26 deadline for the Siri upgrade?
  • The tech behind the first folding iPhone’s (supposedly) crease-free screen sounds insane.
  • A MacBook Pro setup puts the weirdest hinged screens we’ve ever seen front and center.
  • And finally, Griffin shows us how to walk back one of macOS Tahoe’s most divisive design decisions.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Why Apple is sending Siri developers to AI coding bootcamp

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Photo of two people coding on a laptop, used to illustrate a story about Apple employees learning AI coding skills to finish Siri
Apple will retrain existing employees with AI coding skills.
Photo: Mizuno K/Pexels

Apple will reportedly send a sizable share of its Siri development team to an intensive, multi-week bootcamp to improve their AI coding skills. To be clear, the employees won’t be learning how to make an AI, but how to use AI to develop.

It’s part of a push to finally complete the revamp of Apple’s voice assistant that the company promised years ago.

Top 7 CarPlay voice commands for every driver

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CarPlay kicks into high gear
CarPlay keeps improving and further integrating with cars, via voice command or otherwise.
Photo: Apple

Apple’s CarPlay voice commands offer a safe way to handle dozens of tasks without lifting a finger or shifting your gaze away from the road. CarPlay’s Siri integration is one of the most underused safety tools in modern cars. However, it only works if you know what to say. 

Get to know the best CarPlay voice commands for every driver with Cult of Mac’s handy roundup. Commit them to memory now so you’ll know how to employ them once you hit the road.

Apple’s Siri overhaul targets more natural, multistep queries

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Apple Siri logo under construction
Apple is hard at work creating the new Siri.
AI image: Apple/ChatGPT/Cult of Mac

Apple is working to upgrade Siri so the voice assistant can handle multiple requests at once, according to an unconfirmed report from Bloomberg. The feature would let users combine several commands into a single query instead of issuing them one at a time.

It’s apparently part of a much larger project to inject some real intelligence into Siri. Artificial intelligence.

Apple has serious plans for Siri! [Cult of Mac podcast No. 13]

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Image of an iPhone with Siri on it, plus the words
Will Apple finally deliver the smarter Siri we've been waiting for?
Image: Cult of Mac

This week on the Cult of Mac podcast: New details emerge about a major upgrade that would transform Siri from a laughingstock to a legitimate AI assistant.

Unfortunately, these plans sound mighty familiar. Still, we’re guardedly optimistic that Apple can pull it off this time.

Also on the Cult of Mac podcast:

  • Now we know when WWDC26 will happen — and it’s time to get excited. This is when we should get our first glimpse of the new, AI-powered Siri.
  • Some of us are clearly not excited about Apple adding advertisements to the Maps app in the near future.
  • And finally, Griffin runs us through all the exciting new features in iOS 26.4.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Siri could become Apple’s gateway to every AI

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Apple plans to open Siri to competing AI assistants
iOS 27 will reportedly let iPhone users choose the AI they want Siri to use for tough questions and problems.
AI image: ChatGPT/Cult of Mac

Apple is planning a major shift for Siri in iOS 27, opening the voice assistant up to multiple third-party AI services, not just ChatGPT, according to a report published Thursday.

If true, this means iPhone users will be able to route Siri requests to different AI models, such as Google’s Gemini or Anthropic’s Claude, depending on their preference.

What the new, AI-powered Siri will look like (and do) in iOS 27

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iPhone screenshot showing Siri in iOS 18, used to illustrate a story on AI upgrades coming to Siri in iOS 27
A major upgrade will make Siri the gateway to AI on Apple devices.
Image: Cult of Mac

Apple plans a top-to-bottom revamp of Siri in iOS 27 that turns the beleaguered voice assistant into an AI chatbot at the heart of iPhones, Macs and iPads, according to a new report.

Apple might even launch a standalone Siri app that, like competing apps from ChatGPT and Google Gemini, serves as a central hub for all the user’s interactions with the AI assistant.

Apple delays ‘HomePad’ as Siri improvements fall further behind

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Apple postpones 'HomePad' amid Siri delays
The Apple HomePad smart home hub might look something like this concept image.
AI image: Google Gemini

Apple once again delayed its long-awaited smart home hub with a display — casually known as the “HomePad” — until around September as the company continues struggling to get its revamped Siri voice assistant ready for prime time, according to a report Monday.

How Apple’s Visual Intelligence could change everything

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iPhone 16 using Visual Intelligence
The iPhone's Visual Intelligence feature is a sign of things to come.
Photo: Apple

Apple CEO Tim Cook has a well-established habit of dropping subtle hints about where the company is headed. This time, the dropped breadcrumbs all point toward Visual Intelligence. And the impression they leave is of a company preparing to reshape how humans interact with the world around them.

iOS 27 may bring better battery life to your iPhone

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iOS 27 battery life
iOS 27 could focus on deeper AI integration while improving performance and battery life.
AI image: ChatGPT

For iOS 27, Apple reportedly has its priorities clear: deep AI integration and an under-the-hood cleanup for better performance and battery life. 

While iOS 26 was all about Liquid Glass design, it also came with a noticeable performance hit, especially on older iPhones. With iOS 27, Apple appears ready to make amends.

Smarter Siri delayed … is that a good thing? [Cult of Mac podcast No. 7]

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Photo of a hand holding an iPhone using Siri, with the words,
At least Apple seems determined to get the smarter Siri right.
Image: Cult of Mac

This week on the Cult of Mac podcast: If you’ve been waiting with bated breath for Apple to finally deliver on its promise of a smarter Siri, it’s time to exhale. Then take a deep breath of disappointment.

Dashing our hopes, it sounds like Apple is delaying Siri’s AI-powered upgrade again! What does it mean? And will Apple ever get its Siri together? We discuss the latest rumors and ponder whether the delay might actually be a good thing.

Also on the Cult of Mac podcast:

  • The smarter Siri isn’t the only AI-powered project sucking wind at Apple. Cupertino reportedly pulled the plug on the AI health coach it had been working on.
  • A new rumor gives us a launch date for the high-end M5 MacBook Pros we’ve been waiting for.
  • Next-gen AirPods Pro reportedly will pack built-in cameras. But what will they actually do?
  • And finally, we discuss a multi-Mac setup with the most bizarre keyboard we’ve ever seen.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple pushes back on reports of another Siri delay

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AI-generated image of iPhone with Siri activated and the words,
Apple says the new Siri will arrive in 2026.
AI image: ChatGPT/Cult of Mac

Amid reports that Apple might further delay the release of its AI-powered Siri, the company says it remains on track to launch the smarter voice assistant this year. That’s the same stance Apple maintained previously.

Multiple rumors suggested Apple would debut the smarter Siri with iOS 26.4 this spring. But a recent report suggests that won’t happen.

That Siri upgrade coming in iOS 26.4? Don’t get your hopes up.

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Don't get your hopes up for AI-enabled Siri in iOS 26.4
The wait for AI-enabled Siri could stretch past iOS 26.4.
Image: ChatGPT/Cult of Mac

iOS 26.4 could turn out to be a dud. The long-delayed artificial intelligence enhancements for Apple’s Siri digital assistant that had been eagerly expected to launch in the next iPhone software update are reportedly not anywhere close to being ready.

The new capabilities, originally slated for a spring release, are now being spread across multiple future updates as engineers work to resolve persistent technical issues, according to sources familiar with the company’s internal plans.

Apple Intelligence on the edge: How privacy shapes its AI features

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Apple Intelligence privacy
Privacy is a requirement for Apple Intelligence.
Photo: Apple/Cult of Mac

When Apple entered the artificial intelligence race, the company faced a fundamental challenge: how to deliver powerful AI capabilities while maintaining its long-standing commitment to user privacy. The result is Apple Intelligence, a system designed around a simple but revolutionary premise — your personal data should work for you without leaving your control. Basically, that’s how privacy shapes Apple Intelligence features on “the edge,” meaning the furthest reaches of a computer network, where user devices dwell. 

Apple almost rebuilt Siri around Claude

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Apple almost rebuilt Siri with Claude.
Claude instead of Gemini for Siri? That almost happened.
AI Image: ChatGPT

Apple might be slow to jump on the AI bandwagon, but internally, the company “runs on Anthropic at this point.” Apparently, the company was also ready to rebuild Siri around Claude, but the deal fell through at the last moment. 
“Anthropic is powering a lot of the stuff Apple’s doing internally in terms of product development and a lot of their internal tools,” revealed Bloomberg‘s Mark Gurman in the TBPN’s Technology’s daily show. 

Apple acquires Q.ai in $2 billion bet on next-gen AI ‘silent speech’

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Apple acquires Q.ai in $2 billion bet on next-gen AI 'silent speech'
Q.ai technology could make Siri much easier to talk to.
Image: ChatGPT/Cult of Mac

Apple just paid $2 billion for Q.ai, an AI company with technology that could dramatically enhance the Siri voice assistant. It’s a stealth-mode Israeli artificial intelligence startup that develops advanced technologies to improve human/computer communication beyond basic speech recognition.
It’s the second largest acquisition in Apple history.