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Apple rumors

Get the latest rumors and leaks about upcoming Apple products and behind-the-scenes developments. Cult of Mac staffers carefully evaluate Apple rumors in an attempt to discern what you can believe and what you shouldn’t.

Why is Apple so secretive?

Apple is a famously secretive company. Cupertino almost never talks about unreleased products or products in development. In fact, the company goes to extreme measures to maintain secrecy. And it pays off, not least in splashy product launch events with a surprise final reveal. In Steve Jobs’ famous words: “One more thing…”

Apple maintains its secrecy primarily to protect its product innovations, maintain a competitive advantage, create anticipation for product launches, and manage internal workflows efficiently.

Apple secrecy: Goals achieved

Apple’s culture of secrecy serves multiple strategic purposes:

Preventing leaks and protecting innovation: Apple’s secrecy helps keep new products and technologies hidden from competitors and the public until official launch. That can prevent rivals from copying or countering Apple’s innovations prematurely. Secrecy also avoids giving critics a chance to judge products before Apple deems them fully ready, which could harm sales or brand excitement.

Maintaining customer excitement and sales: By not revealing products early, Apple preserves customer anticipation and prevents potential buyers from delaying purchases of current models in anticipation of newer ones. For example, rumors about upcoming iPhones historically hurt sales of existing models. Secrecy helps Apple avoid this problem.

Ensuring smooth internal operations: Internally, secrecy helps Apple run more smoothly by limiting information flow to only those who need to know. This prevents distractions, reduces the risk of projects being prematurely killed or altered, and keeps teams focused on their specific tasks without unnecessary interference.

Creating a controlled power structure: Apple’s strict secrecy creates an internal hierarchy where access to information reflects one’s role and influence, reinforcing organizational control and discipline. Employees sign nondisclosure agreements, aka NDAs, and are often restricted from discussing their work even with colleagues outside their project teams, fostering a culture of compartmentalization.

Security measures to minimize information leaks: Apple employs extreme physical and procedural security measures, such as locked rooms, chained devices, frosted windows and strict badge access, to prevent leaks. Employees may be forbidden from discussing their work with family or friends. Violations can lead to termination or legal action.

Cultural legacy from Steve Jobs: Apple co-founder Steve Jobs worked to instill this culture of secrecy at the company. He believed in controlling information tightly to maintain the company’s mystique and competitive edge. The practice continues under the leadership of CEO Tim Cook as a core part of Apple’s identity and operational strategy.

Apple’s secrecy is a deliberate, multifaceted strategy designed to protect its innovations, maintain market excitement, control internal workflows, and uphold a disciplined organizational culture. Over the years, this approach proved critical to Apple’s success. It remains a defining characteristic of the company.

Reporting on Apple rumors

Despite the secrecy, lots of information leaks out, especially from Apple’s sprawling supply chain.

Leaks about new hardware, especially hardware currently in production, happen fairly often. We know a lot about the upcoming iPhone lineup, due in the fall, for example.

Leaks about software prove less common. That’s because software is generally developed at Apple’s Cupertino HQ, where secrecy is baked deep into the foundations of Apple Park.

Get the latest Apple rumors:

Read Cult of Mac’s latest posts on Apple rumors:

iPhone 20’s glass design just got a lot more real

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An AI generated image of the iPhone 20 concept used in a story about the same.
Rumors suggest Apple is chasing a “slab of glass” design for the 20th-anniversary phone.
AI image: Google Gemini/Cult of Mac

Word on the street is that the iPhone 20’s all-glass revamp recently moved from “maybe” to “the factories are literally getting ready for it.”

Seems like anyone ready for Apple to shake up iPhone design can look forward to 2027.

How Apple could fix a major Mac Studio memory problem

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Pros should pin their hopes on Apple M5 Ultra and M7 Ultraz
The Mac Studio comes with a serious memory limitation. The M5 Ultra and M7 Ultra could be the solution.
Image: Apple/Cult of Mac

The Mac Studio, Apple’s top-of-the-line desktop, delivers extraordinary CPU and GPU performance in a surprisingly compact enclosure — but many users simply cannot add as much RAM as they need.

However, change is apparently on the way. Apple is reportedly developing an M5 Ultra chip that supports more unified memory than the current version. And the subsequent M7 Ultra chip will be even better — it will supposedly handle as much as three times more RAM. That’s a dramatic leap beyond the best of today’s Macs.

The real story behind the Apple/Intel chips deal? It reportedly started at the White House.

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An AI-generated image of Intel chip used in an Apple device.
A new report sheds light on how the Apple-Intel chips deal actually came together.
AI image: Google Gemini/Cult of Mac

Apple CEO Tim Cook didn’t fly to Washington last summer to talk about Intel. He went there to keep Apple from getting hit with a 100% tariff on every chip the company imports. But somewhere in those meetings, the conversation shifted to an unexpected topic — Intel.

Fast forward a year, and Apple and Intel now have a manufacturing arrangement in the works. And according to a new report, the origin story is less about “engineering roadmap” and more about “the White House brought it up while Apple was trying to survive a tariff fight.”

Apple preps pair of redesigned Apple Pencils for iPad

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Apple Pencil rumors: new models on the way
A new leak says iPad users can look forward to fresh Apple Pencil models.
Photo: Ed Hardy/Cult of Mac

Apple is reportedly working on two new styli models for launch alongside next year’s iPad Pro refresh. Both the Apple Pencil Pro and the entry-level Apple Pencil with USB-C are back on the drawing board, according to a reliable source of insider information.

One major reason for the redesign could be upcoming European Union rules that will require consumer electronics to use more easily replaceable batteries.

Folding iPhone Ultra might not pack the big, beautiful battery we hoped for

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An AI-generated photo showing a concept of the iPhone Ultra.
Apple’s first foldable iPhone — possibly dubbed the iPhone Ultra — might come with a smaller battery than previously leaked.
AI image: Google Gemini/Cult of Mac

The latest leak about the first folding iPhone says Apple might not deliver the extreme battery capacity that most early rumors indicated.

If you were banking on a foldable with all-day battery life, this is worth pausing on.

Apple talks with startup that could cram GPT-class AI onto your iPhone

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An AI-generated image of an iPhone running on-device AI model.
PrismML claims it has compressed a 27-billion-parameter AI model down to 4GB — small enough to run on an iPhone 17 Pro.
AI image: Google Gemini/Cult of Mac

Apple’s on-device ambitions just got more interesting. The company has reportedly been talking to a startup called PrismML that claims to run a massive, server-grade language model on the iPhone 17 Pro — no cloud required.

If the discussions turn into a deal between Apple and PrismML, it could be a significant upgrade for Apple Intelligence. Here’s why.

3 reasons why the iPhone 18 won’t launch this fall

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Why the iPhone 18 release date won't come this fall.
Expect September to bring the iPhone 18 Pro and Pro Max, but not the standard iPhone 18. Here's why.
Image: Apple/ChatGPT/Cult of Mac

Apple could make dramatic changes to its iPhone release strategy. The major shift: the iPhone 18 release date has reportedly been pushed back to 2027.

There will still be plenty to announce in September, including three new high-end handsets. But the mid-range and entry-level versions — including the iPhone 18 — will stay under wraps for months afterward.

iPhone 18 Pro Max battery might get bigger battery (but 18 Pro won’t)

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A picture of the iPhone 17 Pro Max used in a story about the iPhone 18 Pro Max's increased battery capacity rumors.
The iPhone 18 Pro Max is getting a battery jump — the iPhone 18 Pro, not so much.
Photo: Ian Fuchs/Cult of Mac

The iPhone 18 Pro Max is reportedly getting a huge battery upgrade — while the standard Pro model might get almost no bump at all.

That could make this the year the Pro Max truly earns its name with a battery gap wider than anything we’ve seen before.

AirPods Ultra could beat Apple’s smart glasses to market

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A concept image of the much rumored AirPods Ultra.
Code buried in iOS 27 beta points to AirPods Ultra, not smart glasses, as Apple's next camera-equipped wearable.
AI image: ChatGPT/Cult of Mac

Apple’s smart glasses may be waiting, but AirPods Ultra may just be confirmed. Buried in iOS 27’s beta code is a mystery wearable that reads images from two cameras, located on each side of your head. And Apple’s own sample data has it identifying the Eiffel Tower and a coffee mug.

If you’ve ever wanted Siri to actually see what you’re looking at instead of just hearing you describe it, this could be it. Apple is reportedly working on just that, and the newly spotted code hints at how close it might be, and which product, AirPods or glasses, is likely to land first.

Apple may pull an iPhone X with its first foldable iPhone

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Foldable iPhone may not go on sale for a few weeks.
Foldable iPhone may not go on sale for a few weeks after launch.
AI image: ChatGPT

For the first foldable iPhone, Apple might follow the same launch strategy it used for the iPhone X in 2017. While the company will reportedly unveil the device alongside the iPhone 18 Pro lineup this fall, it may not open preorders or begin sales until later.

That’s according to TF International Securities analyst Ming-Chi Kuo, who shared the latest details about the foldable iPhone’s launch timeline in an X post over the weekend.

Apple may have hit pause on its most ambitious AirPods Pro upgrade

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AirPods Pro 4 are not coming anytime soon.
AirPods Pro 4 are not coming anytime soon.
Photo: Rajesh Pandey/Cult of Mac

Apple’s next AirPods Pro were rumored to gain built-in cameras, marking one of the biggest upgrades in the earbuds’ history — large enough that  the product may be dubbed AirPods Ultra instead. However, Apple is reportedly shelving those plans for now.

A reliable leaker now claims Apple “suspended” the project. But it’s unclear whether the company canceled the feature or simply delayed it.

Apple’s foldable iPhone orders reportedly jump to 10 million units

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A concept image of the foldable iPhone used in a story about the upcoming device.
Apple's foldable iPhone is reportedly expected to debut alongside the iPhone 18 Pro this September.
Photo: ChatGPT/Sonny Dickson/Cult of Mac

Apple could be telling its suppliers to build more foldable iPhones than anyone expected. The company has reportedly raised its 2026 prediction target for the much-rumored iPhone Ultra to around 10 million units. This is a significant jump from the previous 7-to-8-million estimation.

That’s a huge vote of confidence from Apple and good news for anyone hoping to get their hands on one. A bigger build target usually means fewer launch-day sellouts and a better shot at your preferred color and storage.

Why next-gen iPad Pro could skip Apple’s M6 chip, go straight to M7

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Why the 2027 iPad Pro might skip to the M7
There might never be an M6 iPad Pro.
Image: Apple/Cult of Mac

Newly leaked timing of Apple’s next iPad Pro refresh suggests that the premium tablet may jump straight to the M7 processor and skip the M6 generation altogether.

Note that this is a combination of rumor and speculation. A leak on Wednesday only says that the next iPad Pro is a year away with “faster chips.” But going with the M7 processor makes sense, given the timing annd Apple’s previous practices.

Apple eyes deals with pair of Chinese chipmakers

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Apple’s reported plan to diversify its memory supply chain includes two major Chinese chipmakers.
Apple’s reported plan to diversify its memory supply chain includes two major Chinese chipmakers.
AI image: ChatGPT

Apple reportedly wants to source memory from two Chinese suppliers — CXMT and YMTC — for its products. Previous rumors suggested Apple lobbying for CMXT’s approval from the US government.

However, a new report from Bloomberg suggests the company is also looking to secure DRAM from YMTC.

Redesigned M7 MacBook Pro could be out amazingly soon

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Expect a new Design for the entry-level M7 MacBook Pro
Apple could have a revamped entry-level M7 MacBook Pro on the market quicker than most people thought.
Photo: Apple/ChatGPT/Cult of Mac

A year from today, people across the world will be using a redesigned entry-level MacBook Pro powered by an unannounced M7 processor, according to an unconfirmed report on Wednesday.

This new model will supposedly launch in the first half of 2027, and it’ll apparently be out surprisingly soon after the current basic MacBook Pro gets the M6 chip.

Here’s when Apple could unveil its first foldable iPhone

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Apple's new iPhones could be unveiled on these dates.
Apple's new iPhones could be unveiled on these dates.
AI image: ChatGPT

Apple could unveil the iPhone 18 Pro and foldable iPhone on September 8 or September 9, 2026. That’s what Bloomberg’s Mark Gurman estimates based on Apple’s previous release timeline.

If accurate, the new iPhones could go up for preorder later in the week and hit retail stores on September 18.

Why first touchscreen MacBook won’t use Apple M6 Pro or M6 Max chips

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Touchscreen MacBook Ultra won't pack Apple M6 processors
There's apparently a very good reason why the touchscreen MacBook Ultra won't pack high-end Apple M6 processors.
AI image: ChatGPT/Cult of Mac

The touchscreen MacBook rumored for the fall won’t launch with Apple’s high-end M6 processors, according to a reliable source. The notebook — possibly dubbed the MacBook Ultra — will reportedly use the same M5 chips in the current MacBook Pro variants.

This surprise move will apparently be part of the shakeup in Apple’s processor plans that made news earlier this week. The M6 chips that might have gone into the MacBook Ultra have supposedly been nixed.

Expect to pay a whole lot more for a next-gen iPhone

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Analyst predicts iPhone price increases are coming
An analyst predicts the iPhone 18 Pro Max will cost much more than previously expected.
Image: D. Griffin Jones/Cult of Mac

Apple hiked prices on Mac, iPad and more on Thursday, but not handsets — all iPhone models still cost what they did before. But an analyst warns that we should expect the iPhone models coming in the fall to cost significantly more than the current ones. That’s especially true for the iPhone Ultra.

Even so, the analyst anticipates strong iPhone sales this fall. Here’s why.

10 days in iOS 27 beta heaven/hell [Cult of Mac podcast No. 25]

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Image of an iPhone running the iOS 27 developer beta, with the words,
So far, Siri AI seems like a winner.
Image: Cult of Mac

This week on the Cult of Mac podcast: After more than a week spent hands-on with the first iOS 27 developer beta, Griffin and Leander give us a status update on what works and what really, really doesn’t.

The good news is, Siri AI seems legitimately useful. The bad news is that the betas are a little rough around the edges. (After all, betas gonna beta.) Still, there’s plenty to talk about as we go over the best new features.

Also on the Cult of Mac podcast:

  • Some leaked iOS 27 features that never happened might still be on the way. It’s all part of Apple’s secret plan to sell us new hardware this fall.
  • Speaking of new hardware, it sounds like 2027 is going to be an absolute doozy for Apple.
  • And finally, the inside story of the latest Cult of Mac hack.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

iPhone 18 could get 50% more RAM without a price hike

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iPhone 17
iPhone 18 may buck the RAM-ageddon trend.
Photo: Ed Hardy/Cult of Mac

Apple will supposedly bump the base model iPhone 18’s RAM by 4GB for a total of 12GB. The additional memory will ensure the new iPhone supports all Apple Intelligence features in iOS 27.

A DigiTimes report says that despite memory becoming substantially more expensive, the company does not plan to bump the iPhone 18’s price.

Today in Apple history: iPad 2 leak lands insiders in prison

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Photo of the iPad Pro lying on the ground with amid shadows from window blinds.
Leaking pre-release images could land you behind bars.
Photo: Leander Kahney/Cult of Mac

June 15: Today in Apple history: iPad 2 leak lands insiders in prison June 15, 2011: Chinese authorities sentence three people to prison for leaking information about the iPad 2 prior to its release.

The Foxconn R&D employees receive sentences ranging from one year to 18 months. They also must pay fines between $4,500 and $23,000. If you ever wonder why more Apple products don’t leak prior to release, this might help explain why!