CBS Home Entertainment

CBS, Inc. established its own home video division, CBS Video Enterprises, Inc. in 1979. Metro-Goldwyn-Mayer and CBS Video Enterprises formed MGM/CBS Home Video in 1980. In 1982, CBS and 20th Century Fox formed CBS/Fox Video after MGM ended its partnership with CBS due to MGM's purchase of United Artists the previous year. Under this new label, two sub-labels were created: Key Video (later reactivated as "Key DVD" by successor 20th Century Fox Home Entertainment), and Playhouse Video. Both became inactive by 1991, coincidentally when CBS/Fox Video was reincorporated as Fox Video and kept using the CBS/Fox name until 2000 when CBS merged with Viacom.

After the CBS/Viacom merger was completed in 2000, Fox stopped distributing CBS home video releases and CBS Video formed "CBS DVD" for DVD releases. Most of CBS' home video releases have been distributed by Paramount Home Entertainment since then. In 2005, CBS and Viacom were split again, with the "old" Viacom, Inc. reincorporated as "CBS Corporation", and a new entity retaining the "Viacom" name. On September 26, 2006, CBS Corporation merged King World Productions, CBS Paramount International Television (later CBS Studios International), and CBS Paramount Domestic Television to form CBS Television Distribution. One year later, this label was rebranded as CBS Home Entertainment. Since then, in addition to the CBS library, CBS Home Entertainment has released titles from the Paramount Television catalog, all mainly through Paramount Home Entertainment, though lesser known content has been released through a few other distributors. Since 2015, Lionsgate Home Entertainment has been distributing CBS Films' theatrical releases on DVD.

CBS Video

Contents 1st Logo (October 1980-April 6, 1981) 2nd Logo (March 1981-July 1982); November 1981-August 1982 (UK) 3rd Logo (1985?-1993?) (France only) 4th Logo (1991-2000) 5th Logo (March 1995-June 2012)

CBS Home Entertainment

Contents   Logo (2009-2019)

CBS Video

1st Logo (October 1980-April 6, 1981)

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Visuals: On a black background, a stylized V (with the top left corner of it being folded), made of five strikes, zooms in from the upper right while color bars can be seen scrolling in it and occasionally pausing. "CBS" in blue slides in from the right, and "VIDEO" in the same color slides up from the bottom, and the "V" turns white on the last note of the music.

Variant: On Piaf, an in-credit version is used, adding "ENTERPRISES" below the logo.

Technique: Chyron animation.

Audio: A synth tune which sounds like the opening of a news program. This is also basically the same music from the 1st MGM/CBS Home Video logo.

Availability: This was used as an endcap for MGM/CBS Home Video, so they share the same availability pool.

• Seen on the initial batch of twenty-four VHS and Betamax releases, including The Wizard of Oz, 2001: A Space Odyssey, Ben-Hur, An American in Paris, Network, Jailhouse Rock, Coma, The Street Fighter, and the Bolshoi Ballet productions of The Nutcracker and Giselle.
• It is also preserved on the first CED releases from CBS, as well as a few other VHS releases.

2nd Logo (March 1981-July 1982); November 1981-August 1982 (UK)

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Visuals: On the top-right corner of a black screen, five lines are drawn in rays of light to form the "V" from before. When that is fully formed, a bar of light forms "CBS" to the left of the logo, then "VIDEO" is formed below the "CBS" and the "V" in a similar fashion.

Technique: Backlit cel animation.

Audio: A short, orchestrated, majestic trumpet fanfare. This is basically a longer, slower variation of the 2nd MGM/CBS logo's fanfare, without the last three notes. This version would also later be used for the 1st MGM/UA Home Video logo.

Availability: Like the last logo, it is seen at the end of MGM/CBS releases from the period, as well as early CBS/Fox releases with the CBS/Fox music.

• The 1984 CBS/FOX release of S.O.B. also has this logo at the beginning, but with the MGM/UA music (MGM/CBS had released the film in 1982 as one of their last releases of CBS Video material).
• The 1985 Playhouse Video release of Raggedy Ann and Andy: A Musical Adventure also retains this logo at the end of the film, as it was sourced from the 1981 MGM/CBS release.
• It is also seen at the start of later MGM/CBS releases of CBS material, such as Early Days and The Life and Adventures of Nicholas Nickleby.
• It is also preserved at the end of the 1981 UK pre-cert VHS release of Tom and Jerry: Cartoon Festival.

3rd Logo (1985?-1993?) (France only)

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Visuals: On a blue background, an abstract filmstrip containing the white text "CBS" in its corporate font (called CBS Didot) and "VIDEO" beneath it flips into the center of the screen.

Technique: Chyron animation.

Audio: A techno theme.

Availability:

• Seen on VHS and LaserDisc releases from the era such as The Forbidden Dance (is Lambada).
• It is also preserved on French releases such as Il était une fois... l'homme.

4th Logo (1991-2000)

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  1992 Winter Olympics Highlights Video variant

Visuals: On a black background, a box, with the CBS Eye inside the box, outlined with white, and a white rectangle with "CBS VIDEO" in the Compacta font, at the bottom of the box, flips diagonally. Then, a "shine" reflects on the sides of the box as it stops flipping.

Variant: On the 1992 Winter Olympics Highlights Video VHS, the CBS Video logo slides in from the bottom off-center to the right. A yellow line parallel to the logo on the left also appears from the bottom with a grey backdrop with patterns sliding in from the top to the left of the logo. As the logo animates, various pink and grey streaks fly in the background.

Technique: Computer graphics.

Audio: None.

Audio Variant: The variant has a piano and horn jingle.

Availability: Generally seen on CBS titles distributed by Fox during this period.

• Seen on VHS releases of On the Road with Charles Kuralt, as well as Fox Kids Video VHS releases of 1970s Dr. Seuss TV specials, such as the 1971 The Cat in the Hat TV special, and releases of aired episodes of The Honeymooners.
• Although 60 Minutes archive tapes have this logo on the labels and box, they do not have this logo on the tape itself.
• The variant is seen on the U.S. VHS release of 1992 Winter Olympics Highlights Video.
• This logo is also preserved on the first DVD releases (1998-2000) of The Twilight Zone (the 1960s TV series) by Image Entertainment.
• Though most releases with this logo precede it with the Fox Video logo of the time, the earliest releases with this logo, such as the July 1991 wave of The Twilight Zone videocassettes, had this appearing solo.

5th Logo (March 1995-June 2012)

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  Fullscreen variant
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  Fullscreen "®" variant
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  Fullscreen "™" variant
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  Fullscreen "™" variant (16:9 version cropped to 4:3)
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  Widescreen variant
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  Widescreen "®" variant
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  Widescreen "™" variant
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  Widescreen "™" variant with menu

Visuals: On a gray/silver wall background which waves are many colorful streaks (these are the same colors as the lights in CBS's 1992 ident). As the streaks fly by, the background fades into a watery blue globe with silver continents rotating around it. The streaks turn grey and morph into two copies of the CBS Eye, while the background rotates into a box with the now-completed eye in a black section and with a lower white section. The globe wipes into a completely silver color and "CBS VIDEO" (or "CBS DVD" on DVD releases), in the same font as the last logo, fades in underneath. As all that happens, the background turns into a cool gray/black gradient. The finished product resembles the last two logos.

Trivia:

• The animation and theme in this logo would later be adapted for use in the logos of other CBS companies during the time, including CBS Broadcast International, Eyemark Entertainment and CBS Enterprises.
• The eyemark in the logo is actually asymmetrical, as the sphere is shifted slightly to the right.

Variants:

• Fullscreen and widescreen versions of this logo exist.
• Starting in 2006 on the "DVD" variant, the registered trademark "®" symbol, or the trademark "™" symbol would sometimes appear on the bottom-right corner of the logo (the latter is also first seen on the 2006 DVD release of Star Trek: The Animated Series).
• On some DVD releases, at the end of the logo, two selections would appear in the middle with "PREVIEWS" and "MAIN MENU" on them (a la the Paramount DVD logo).
• The "Video" variant appears on the 2002 DVD release of Better Off Dead (1985) in 4:3, following the Paramount logo, despite the rest of the film being shown in 16:9.

Technique: CGI.

Audio: A synthesized jingle with "air" that eventually leads to a choir tune and then an ascending piano glissando, ending with three orchestral hits (similar to the 1991 CBS Entertainment Productions logo). Sometimes, the logo is silent.

Availability: Seen on CBS VHS and DVD releases from March 1995 to June 2012 like all I Love Lucy DVD box sets, all three volumes of The Wild Wild West on VHS, the first six seasons of Hawaii Five-O (the original 1968-1980 series) on DVD, most DVD releases of Survivor, various other Paramount Television series and a good amount of CBS-produced TV movies.

• Some 2006 releases feature both this logo and the Paramount DVD logo, such as a few DVD releases of Wings, NCIS and Dexter.
• The UK DVD release of Snoopy, Come Home! and the French DVD release of One Kill (the latter in high pitch) also feature the "Video" variant of this logo.
• This logo is also seen on the company's final Fox VHS releases from 1995 to Viacom's purchase of CBS in 2000. One Paramount VHS with the "Video" variant is the 2000 release of Better Off Dead (it's only seen at the end of the film; conversely, the 2002 DVD instead uses it to plaster the 1985 CBS Productions logo at the film's beginning).
• This logo stopped being used in 2012 (in favor of the next logo below), but it is still intact on reissues such as the 2015 releases of the first two Peanuts films (A Boy Named Charlie Brown and Snoopy, Come Home), both of which use the 2006 masters.
• This logo was also seen at the end of Hulu's print of The Lorax (1972).
• This and the prototype 1995 Paramount logo preceding it also made appearances at the start of a Freevee print of the Touched by an Angel season 6 episode "The Christmas Gift".
• This and the 1995 Paramount logo preceding it also made appearances at the start of a Freevee print of the Touched by an Angel season 5 episode "Beautiful Dreamer".

CBS Home Entertainment

Logo (2009-2019)

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  Fullscreen variant
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  Fullscreen menu variant
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  Widescreen open-matte variant
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  Widescreen variant
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  Widescreen variant, with the ™ symbol next to "CBS"
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  Widescreen menu variant
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  Scope variant

Visuals: On a background full of blue and silver spirals are five crescent-like shapes moving from the center to the right of the screen, unveiling a circle, and at the same time, two remaining crescent-like shapes flying in different directions. The two crescent-like shapes and the circle form the CBS Eye, which loops and zooms out to its position while "CBS" (in the same font used for the logos for Eyemark and CBS Enterprises) zooms-out to the right of the CBS Eye and the words "Home Entertainment" appear below "CBS". The spirals fade out as "CBS" shines.

Variants:

• Fullscreen, widescreen and scope versions of this logo exist.
• On some releases, after the logo finishes, the menu selections "Previews" and "Main Menu" zoom in. Once a selection is pressed, the buttons zoom out and the logo fades out.
• On some releases, the trademark "™" symbol appears next to the "S" in "CBS" instead of next to "Home Entertainment".
• A prototype version also exists, which lacks the trademark symbol and the different whooshes are also heard. This variant can also be seen here.

Technique: CGI by Scott Williams of New Wave Entertainment and Studio Cassis.

Audio: Same as the last logo, with the whoosh-like sounds, and the three orchestral notes at the end.

Audio Variant: A low pitched version exists.

Availability: Seen on releases by CBS Home Entertainment since 2009.

• This logo is currently seen on the CBS DVD and Blu-ray releases from 2009 onwards, like The Lucy Show season 1 DVD releases, the DVD release of the first season of Hotel (also known as Arthur Hailey's Hotel), seasons 7-9 DVD releases of Hawaii Five-O, and the Star Trek: The Next Generation Blu-ray releases.
• It is also preserved on early CBS Films theatrical releases, such as Extraordinary Measures and The Back-Up Plan, before Sony Pictures Home Entertainment and Lionsgate Home Entertainment eventually both took over home entertainment distribution deals until 2019.
• It is also preserved on The Game, starting on season 2.