German video ad market forecast to grow 4% in 2026 on streaming expansion
Advertising revenues generated through TV, video streaming and audio offerings in Germany are set to grow by 4.3 percent in 2026 to EUR 6.55 billion, according to figures published by Vaunet. Revenues grew by just 0.9 percent last year. Video advertising revenues are projected to rise by 4.8 percent year-on-year in 2026 to EUR 5.73 billion. Of this, EUR 3.12 billion is generated through TV ads, a 4 percent decline year-on-year, and EUR 2.61 billion is expected to come from streaming services, an 18 percent