Draft:CTV Television Network
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The CTV Television Network is a Canadian television network owned by Bell Media, a division of BCE Inc., that first went on the air on October 1, 1961.
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Visuals: A large stylized "C" with a curved rectangle in the middle is shown. In that rectangle, there are the letters "CTV".
Technique: A still graphic.
Audio: A male announcer says "[SHOW] is produced for the Canadian television network, CTV".
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Visuals: Multiple white lines are drawn in a reversed "L" shape as the logo (which consists of the shapes and a black curved-edge square) move downward to the centre along with the shapes. As it goes further into the center, the shapes spread out more and the corresponding letters CTV zoom in to their shapes.
Variants:
- A still version exists.
- An Olympic variant also exists, which consists of different shots of a mountain. As soon as the sequence transitions into the 3rd shot, the logo appears, starting from the circle, to the square, to the triangle to the corner shape leaving a trail behind, with all the first three shapes having their corresponding letters. The camera then zooms into the C as a cartoon rotating globe appears.
Technique: Scanimate.
Audio: A trumpet fanfare, or an announcer saying "This is the CTV Television Network."
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Visuals: On a purple/lavender gradient background, the logo, which appears in 3D, zooms out from the bottom and turns to face towards the audience. Coming out of the shapes are its corresponding letters, which zoom out after the shape turns upward. A black box with the same grey corner shape zooms in as the camera pans downward to face that part of the shape almost immediately after the letters land on the shapes. Three lines in the company's colours are drawn on said shape during the panning.
Technique: CGI animation.
Audio: A jazz-esque tune with an announcer saying "This is the CTV television network".
Visuals: Against a brown background, the camera pans over a circle, square and triangle in that order with C, T and V placing themselves down in the respective shapes. As they do so, a low-opacity trailing is seen between the letter and shape in red, blue or green. At the same time, three lines, red, blue and green, slide down in a right diagonal shape as the shapes fill with any of the three colours before turning to face the screen.
Technique: CGI animated by Omnibus Computer Graphics.[1]
Audio: A synth orchestra fanfare, with a male announcer saying "This is the CTV television network". In its later days, a different synth horn fanfare was used.
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Visuals: Over a sky background, three of the dashes from the last logo turn to face us as they zoom out, alongside the shapes and letters. Both the dashes and shapes have a mirror appearance before filling with colour as they zoom out. The text "the Choice of CANADIANS" in the company's colours also zoom out on the bottom right corner.
Variants:
- There is a variant without the byline. Said variant also has the shapes turning instead of just zooming out.
- An extended version exists.
Technique: CGI animation.
Audio: A trumpet rock fanfare with an announcer saying "This is the CTV television network" or "This is CTV".
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Visuals: Over a black background, there are the shapes with lines across them and "Tuned in to You" in white. There are also white lines moving upward or downwards. The camera pans to the left as the text slides to the bottom and the shapes move to their respective positions. Once this is done, a "light" effect occurs as the letters appear on the shapes, eliminating the black lines. The white lines continue to shift at any vertical side.
Variant: There's a version that has a multiplying effect at the start.
Technique: Computer animation by Telezign.
Audio: A chorus singing "Turn us on! Turn it up! CTV, we're tuned in to you!".
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Visuals: A circle, square and triangle are briefly being "drawn" over each other before the spreading out as various other shapes are formed and drawn. At the top, the CTV logo forms itself whilst the shapes at the bottom become three different rectangles: a large red rectangle with two small blue and green ones (the blue one being the smallest). The text "Tuned in", "TO" and "You" move into the red, blue and green rectangles, respectively.
Technique: 2D computer animation.
Audio: A chorus singing "CTV! We're tuned in to you!"
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Visuals: Five different idents that all involve the CTV logo animating in different manners:
- Morphing letters: In the company's colours (red, green and blue), various "copies" of the letters are seen moving around and morphing before the shapes zoom out and turn to make the company logo. The curves from the start are seen rotating.
- Rectangles: Multiple parts of the logo are "scattered" across the rectangles as they move around to form the logo.
- Swirl: The logo, in which the letters/shapes are "merged" with rings around it, is seen spinning and rotating.
- Machine: A total of three extreme close-up shots of a machine is shown. The final shot shows the logo placed atop a wavy metallic circle as the camera pans to the right.
- Metal: The camera pans across what appears to be a wall of metal with light bouncing around it. The logo is "stamped" onto the metal one by one, changing the angle of the camera.
Technique: CGI.
Audio: Depends on the ID. All idents (with the exception of Swirl) have a male announcer saying "This is CTV".
- Morphing letters: An ambient synth and percussion piece which ends with a reversed cymbal crash.
- Rectangles: A tropical-type tune with a whistling sound.
- Swirl: Two rapid drum hits, followed by a faint drumroll with a loud wind blowing sound overlapping it, ending with an additional drum hit.
- Machine: A light, uplifting fanfare.
- Metal: Starts with a faint metalling clang, followed by a deep rumble of a machine and three loud clangs that accompany each part of the logo being stamped in.
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1998 -
1999-2005 -
2001-2005 (Cropped widescreen) -
2005-2011
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Castle in the Rockies -
Centre Block -
St. Joseph's Oratory -
Ship -
Vancouver -
CN Tower
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Year 2000 variant
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Visuals: The sequence starts with a red ribbon covering the screen. It moves up to reveal a sunrise in a wheat field. The ribbon is then seen flowing through the field, surrounded by large reflective spheres. The spheres then show various CTV shows on them. Now, the camera goes to a large cliff with an ocean below. This time there is a blue ribbon surrounded by cubes. The cubes then show news anchors. Then, the camera goes to the Canadian Rockies, where there is a green ribbon surrounded by cones. Sports athletes appear inside the cones. After this, all three ribbons come flying in, and cover the screen one by one. The sky changes from blue to orange as the ribbons come from the top of the screen. Finally, in the wheat field from earlier, the ribbons meet in the middle, forming the CTV logo. The ribbons flow behind the logo, and the text "CANADIAN TELEVISION" appear below.
Variants:
- A slightly truncated version exists without the shapes showing programming.
- There is an updated version where the entire logo is letterboxed, the content in the shapes are different, and "CANADIAN TELEVISION" appears in the bottom letterbox.
- There were teasers leading up to the launch of the new branding, with one of the locales featured, and the words "21 september" next to a CTV logo without text and the other two shapes being outlined.
- Sometimes, only the end result is shown, and the logo is slightly bigger. This would become the basis for the 1998 CTV Productions logo.
- Another short version exists, showing either the wheat field, cliffside, or the mountains, and then the ending logo.
- 2000: To commemorate the year 2000, a special bumper was created with a silver "2" and the CTV shapes without the text and the word "Celebrate" below.
- The ribbons can sometimes be seen around famous Canadian landmarks. At the end of these bumpers, the CTV logo with ribbons appears, with "CANADIAN TELEVISION" appearing in the bottom letterbox before 2001, and below the CTV logo with the Bell Globemedia byline on the bottom right starting in 2001.
- Ship: The green ribbon and cones are seen around a ship at sea.
- Castle in the Rockies: The red ribbon and spheres are seen around the Castle in the Rockies.
- St. Joseph's Oratory: The red ribbon is seen around St. Joseph's Oratory.
- Niagara Falls: The green ribbon is seen on top of Niagara Falls.
- Centre Block: The blue ribbon and cubes are seen around the Centre Block on Parliament Hill.
- CN Tower: The blue ribbon is seen around the CN Tower.
- Vancouver: All three ribbons are seen around the skyline of Vancouver.
- In this bumper's later days, a warp speed/enhanced version exists starting from the three ribbons coming from the top. The words "CANADIAN TELEVISION" are omitted in this specific variant.
- From April 1, 2011-August 28, 2011, the warp speed variant was seen with the Bell Media logo zooming out on a TV. The announcer says "CTV, a division of Bell Media."
Technique: A combination of live action and CGI, created by Pittard Sullivan.
Audio: A synth choir with woodwinds that eventually leads into a D&B song with horns. It ends with a high synth choir note, with Lee Marshall saying "CTV: Canadian Television." and the sound of the ribbons flowing. The warp speed variant has the woodwinds from the 2004 CTV Productions logo.
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Visuals: The sequence for each ident primarily revolves around a celebrity from a CTV show on a red ribbon background interacting with the CTV logo in various ways:
- According to Jim: The sequence starts with Jim Belushi throwing the red orb to the left, his position distant from the camera. The screen flashes white, then a shot of Jim jumping from the left to catch the orb is shown. once he sticks his landing, Jim turns to face the camera and presents the orb by holding it up next to his shoulder. The "C" immediately appears on the orb as it is being shown, then the remaining shapes and letters of the logo fade in next it.
- Alias: Sydney Bristow is looking up at the camera whilst spinning a red ribbon. She then hits the circle in the logo, to which a C flashes on it.
- Ally McBeal: There are four different variations of this ident:
- Nelle Porter pulls off her hairtie and shakes her head. She spins before tossing her hair as the logo fades in on the right.
- John Cage cautiously approaches the logo's circle, which has been blurred. He breathes on his right hand and wipes the circle, which distorts the circle into becoming visible again.
- John Cage stumbles onto the set before the red sphere rapidly flies towards his left hand. It "bounces" off to the top-left corner, where the rest of the logo fades in before he shakes his head and points two fingers up as he turns his back and walks off.
- John Cage emerges from the bottom-left corner and places his left fist over his mouth. He then turns that fist around and opens it, releasing the red circle with the "C". Next to it, the blue square and green triangle individually zoom in as their respective letters ("T" for the square, "V" for the triangle) flash on.
- American Idol: Simon Cowell turns around and faces the camera with his arms crossed. The red orb flies from the left and circles around Simon before placing itself on the bottom-right corner, just after the square and triangle with their letters appear via a sliding effect. The orb shines once it places itself.
- The Associates: Two versions of this ident exist:
- A closeup shot of the logo's sphere (which is held by Amy Kassan) is shown, before it moves away from the screen. The screen flashes white before Amy tosses the sphere behind her back. She turns to her left as the rest of the logo fades in on the right.
- Sal Da Silva walks towards the screen, slightly turning on an angle as he does so. The sphere flies from the left side of the screen to the right before reappearing, placing itself in front of Sal. Once its in place, the rest of the logo fades in.
- The Bridge: Aaron Douglas slowly turns to his left, reaching his gaze onto the camera. The red orb slides in from the left, blacing itself on the bottom left corner before a "C" flashes on it. Then, the blue "T" square and green "V" triangle individually fade in.
- Canadian Idol: Three variants exist:
- The camera focuses itself as Ben Mulroney runs towards it. He looks left and right to follow the direction of the red orb that flies past him and revolves around his head. He makes a shrug-like gesture to the audience as the orb places itself on the bottom-center and the rest of the logo fades in, one shape at a time.
- The show's four judges (left to right: Jack Werner, Sass Jordan, Jake Gold and Farley Flex) convincingly look at the shaking red orb placed in front of them, with only half of it in view. The orb stops shaking and zooms out, then a "C" fades onto it. The judges put their hands out and nod in approval as the rest of the logo fades in.
- A Dutch angle shot of the judges getting ready is first shown, with Jack and Jake tugging on their own jackets and Sass helping with Farley's jacket. A rapidly spinning "C" orb flashes on at the bottom-right corner and zooms out, just as the set's lights dim and light reflections from a spinning disco ball appear. Once the orb stops spinning, the remainder of the channel logo wipes in from the left and the judges stop what they're doing to face the camera.
- The City: John Ralston snaps his fingers in an attempt to make the sphere appear, only to be unsuccessful. He looks to his left and snaps his fingers again, this time with the sphere flashing in and dropping down just above the center, before the remainder of the logo flashes in.
- Committed: Liz is seen sitting on an animated red sphere, while the rest of the family run by, causing the sphere to spin around as the rest of the logo appears. Another variation has Bob who runs and jumps on Joe, who's sitting on an armchair.
- Corner Gas:
- Brent Butt pulls the red orb from below the camera initially showing struggle. Once he successfully pulls it out, he holds it above his left shoulder as the "C" fades onto the orb and blue "T" square and green "V" triangl fade in on the right side of it.
- Fred Ewanick gets hit in the forehead by the red orb which bounces and then orbits around Ewanick before stopping near Ewanick's body. The red orb then bounces to the top right side of the screen with the "C" fading in on the orb and the blue "T" square and green "V" triangl fade in on the right side of it.
- The camera unfocuses itself to show a Dutch angle shot of Nancy Robertson spinning clockwise whilst sitting cross-legged. The second shot, which follows a brief white flash, reveals Robertson spinning on the red "C" sphere. The blue "T" square and green "V" triangle remain stationary on the right side of the set.
- Criminal Minds: Kirsten Vangsness picks up the red ball as Matthew Gray Gubler walks in from the right, with his arms crossed. As Kirsten looks at Matthew, a "C" flashes onto the ball, Then, the square and triangle fade in and slide from the right as the two look at the camera and smile.
- CSI: Crime Scene Investigation: There are two shots of Warrick Brown turning to the right, with the second one being zoomed out and revealing the logo that is missing the C. He then snaps his fingers, to which the aforementioned letter flashes on.
- CSI: Miami: There are four versions of this ident:
- Starting with blurred video footage, the camera focuses itself to reveal David Caruso walking towards it. The CTV logo fades in on the bottom-left corner before David stops walking, with him facing the camera and his body slightly turned to his right.
- The sequence starts with a head shot of Adam Rodriguez left of the red orb. He turns his head to the orb and blows on it, causing dust to fly off it and reveal the "C". As the dust flies away, the sequence cuts to a slightly further shot, revealing the top half of Adam's torso and the full CTV logo on the right. Adam turns to the camera and makes a slight nodding gesture.
- The camera unblurs itself and turns horizontally at a 90° angle, just as Khandi Alexander turns around to face it. She crosses her arms and gives a stern expression as the logo's orb flashes onscreen on the bottom-left corner and slides to the left as the logo's remainder wipes itself in from the right.
- As the camera unblurs itself, Emily Procter turns to her right to face the audience. The red sphere flies horizontally from the right, stopping on Procter's left side before the "C" fades in. The square and triangle, both with their respective letters, fades in on the right of the sphere.
- The Daily Show: Jon Stewart rises up on the right of the screen, with the red sphere resting atop his head. He looks up before quickly tilting his head to the left, which makes the sphere fall off and bounce off his right shoulder. As the sphere bounces into place, the rest of the logo fades in, with each shape bouncing in the same manner as the sphere. Stewart looks toward the logo as this animation sequence happens before turning his gaze back to the camera.
- Degrassi: The Next Generation: Four variants of this ident existed:
- Jake Goldsbie is sitting inside a red circle that is being pushed by Miriam MacDonald. The circle is pushed towards the logo's square and triangle, where Ryan Cooley, Stacey Farber and Sarah Barrable-Tishauer can be seen sitting atop. Cooley lifts himself up onto the square before the circle bumps into it, then, Goldsbie rolls out from the circle before it turns into the red "C" sphere.
- The camera zooms out from Sarah Barrable-Tishauer, whom is laying on her side, alongside Miriam McDonald, Daniel Clark, Christina Schmidt and Aubrey Graham. As the camera zooms out, a red ring fades in on the bottom-right, to which Barrable-Tishauer "taps" on, causing it to flash into the "C" sphere. The sphere remains on Barrable-Tishauer's right, and the remainder of the logo fades in as MacDonald and Clark turn to face the camera.
- Aubrey Graham is seen bouncing the red sphere as if it were a basketball. In front of him is Stefan Brogren, who tries to catch it but is unsuccessful after Graham bounces it away from him and throws it on the left of the logo's latter two-thirds, where Daniel Clark is seen standing behind and where, Stacey Farber and Cassie Steele both sit atop. Once the sphere lands on the left of the square, Brogren places his left hand behind Graham's right shoulder.
- Stacey Farber and Lauren Collins both encourage Jake Epstein to jump onto the logo's latter two-thirds, to which he successfully does so after the sphere he was balancing on slides towards the shapes. Once the sphere is in place, a "C" appears on the front of it.
- Desperate Housewives:
- The camera zooms out to Marcia Cross licking her left thumb and wiping a brownish-gray smudge off the C on the red orb. Once the smudge is wiped off, she turns to face the camera and smiles as the rest of the logo fades in.
- Jesse Metcalfe walks in from the left while the red "C" sphere flies in from the right. The sphere stops on the right of Metcalfe as he glances at it before looking back at the camera, leading to the sphere turning its "C" side onto him. Both Metcalfe and the sphere turn to face one another twice more before the rest of the CTV logo fades in. Metcalfe slowly turns his face to the camera and smiles.
- The Drew Carey Show: There are two variants of this ident:
- Lewis Kiniski is holding a large remote control. He lifts the remote, which causes the screen to flash white and reveal the main cast of the show waving at the screen. The logo is on the bottom, in front of everyone.
- Drew is walking from left to right, waving at the screen. Behind him is the sphere, which bounces and hits him on the back, knocking Drew over. Drew manages to catch his footing as the rest of the logo forms behind him before walking off.
- ER: There are seven different variants:
- Mark Greene walks towards the screen, holding a clipboard. The sphere flies from the left and curves upward next to his face, in which it stops. The rest of the logo fades in as Mark writes a note on the clipboard.
- On the left, Noah Wyle speedwalks towards the camera, then slows down as he puts a stethoscope over his shoulders. Once he stops, the red sphere flies up from behind him in a curved path towards the right, then stops near the top-right corner. The "C" fades over the sphere, alongside the remainder of the logo. Wyle briefly glances at the logo before looking back at the camera.
- Ming-Na Wen walks towards the camera and stops on the left side, crossing her arms. The CTV logo fades in just above the bottom-right corner.
- Eriq La Salle looks to the left of the screen, holding a clipboard. The red sphere flies behind him before setting itself right of him. The rest of the logo fades in as La Salle outs his hands and the clipboard behind his back.
- The first shot shows Gloria Reuben turning her head to her left, to which she picks up the red sphere if the second shot. After grabbing the sphere, she walks to the left and drops it, to which the sphere bounces mid-air and the "C" fades in over it. The remainder of the log fades in immediately after.
- George Clooney walks in from the right, stopping on the right side of the screen before the logo fades in on the middle-left.
- The sequence begins with two individual shots of Maura Tierney and Noah Wyle tugging on a piece of red fabric. On the third shot, Tierney, who is standing left on the logo, pulls Wyle over to her, to whom he stands beside her to the right. Both people keep hold of the fabric.
- eTalk Daily: The ident begins with a Dutch angle shot of Tanya Kim walking onstage. The camera flashes and transitions to a shot of Tanya turning her head upwards, laughing and clapping before turning around and smiling at the camera. The "C" orb fades in on the bottom-right corner, followed by the "T" square and "V" triangle.
- Felicity: Keri Russell turns counterclockwise to look at the camera. She then turns her head to the right, opens her palm up and blows over it, resulting in the red "C" circle to fade in, followed by the square and triangle fading and waving up to the right as their respective letters appear.
- Gossip Girl: Blake Lively walks to the centre of the set. She then draws a heart shape with both her fingers, leaving behind a trail of white sparks. The red sphere emerges from the bottom of the heart as Lively briefly laughs, placing itself near the bottom-left corner. The "C" flashes onto the sphere, then the square and triangle fade in next to it.
- Grey's Anatomy: The sequence starts with Patrick Dempsey walking towards the camera. It then cuts to a closer shot of Dempsey from behind, positioned at the left side of the screen. He turns around to his right, facing the camera, just as the red sphere slides horizontally from the right. The sphere stops on the right side of Dempsey, and the "C" fades onto it. The square and triangle, both with their respective letters, fades in on the right.
- Jeopardy!: Alex Trebek looks at his left hand, readying for a snapping motion. He snaps, and the screen flashes to a close-up shot. A red sphere comes down and flashes to reveal the "C", and the "T" square and the "V" triangle comes in from behind it, followed by Alex Trebek smiling.
- Law & Order: Criminal Intent: Courtney B. Vance (left) and Jamey Sheridan (right) are looking at each other, with Vance turned to face the right. On the bottom, the blue square and green triangle, both with their respecive letters present, slide in from the left and stop at the botom-right corner. The duo turn to face the camera as the red "C" orb fades in next to the two shapes.
- Law & Order: Special Victims Unit: Three versions of this ident exist:
- Olivia Benson, Donald Crager and Elliot Stabler are seen in the distance. The camera unblurs itself as the trio walk towards it, just as the red "C" sphere emerges from behind them, flying to the top-right corner before making its way to the bottom-left. The sphere flies offscreen before placing itself on the bottom-left corner, to which the remainder of the logo fades in. The trio stop walking and face the camera.
- Olivia Benson and Elliot Stabler are both onscreen. The camera, which shows them on a Dutch angle, turns itself upright slowly as the red "C" orb flies out from behind Stabler to the right. The orb places itself on the bottom-left corner before the rest of the logo fades in.
- The red orb flies behind Dann Florek, grabbing his attention. He follows the orb flying down in a curved path and stopping in front of him before touching it and pointing his right thumb towards the right, gesturing it to move into the requested position. The orb flies up next to Dann, stopping at shoulder-height before the rest of the logo fades in beside it. Dann crossed his arms and faces the camera as he positions his back towards the logo.
- Lost: There are two versions of this ident:
- Daniel Dae Kim turns his head back towards the right as the red sphere descends and shrinks on the left side. The camera pans downward as the sphere places itself on the bottom left corner, with a "C" flashing onto it. The rest of the logo fades in next to the sphere as the camera stops panning.
- The ident begins with a close-up show of Malcolm David Kelly climbing onto the red sphere. After the screen flashes white, the sequence shows the CTV logo on the bottom centre, with Kelly balancing on the sphere, which wobbles slightly.
- Open Mike With Mike Bullard: There are two different variations of this ident:
- Orin Isaacs turns around to face the camera before the screen flashes. He then drums the logo (which is placed in front of him) twice, causing each of the shapes to be pushed down before rising back up.
- The logo's sphere is seen spinning at a rapid speed. Mike walks onto the set and spins the triangle over before doing the same thing to the square. He then puts his finger on the sphere, which stops it whilst the square keeps spinning and the triangle slows to a stop.
- Philly: Terry Loomis draws a circle, where a white outline follows his finger's directions. One the circle is drawn, it fades into the C sphere and is placed mid-air on the center-right. As its being placed, the rest of the logo fades in.
- Scrubs: There are two different variations of this ident:
- Zach Braff is standing and swinging on the sphere, tightly holding on to a red ribbon attached to it. The rest of the logo, which is placed on the bottom, remains still.
- Zach Braff and Donald Faison are fighting over the sphere before Sarah Chalke runs onstage from the left, grabbing it from the duo. Once Faison and Braff let the sphere go, Chalke puts out her left arm to present the sphere, just as the "C" fades on to it. She repositions the sphere towards the centre as the remainder of the logo fades in next to it.
- Spin City: Michael Boatman faces the sphere with crossed arms before immediately picking it up. He moves it towards his mouth and exhales on it before rubbing it along the upper-right of his torso, as if he were polishing it. He them places it back as the rest of the logo faddes in before stroking his chin with his right thumb and index finger.
- Third Watch: Eddie Cibrian appears from the right side of the screen before the sphere flies in from the same side, zooming in thrice. Maurice winks at the audience as the rest of the logo fades in before letting out a chuckle.
- Weakest Link: Anne Robinson appears on a rising platform, saying "I will tell the whole world, you ARE the weakest link!" As this happens, the sphere flies from behind her and places itself on the right before the square and triangle fade in.
- The West Wing: A circular indent is presented around the top-right side of the screen. On the left side, Rob Lowe walks towards the camera, rubbing the back of his neck with his right arm before putting it down once he stops. The indent fades into the "C" sphere and the remainder of the logo fades in next to it.
- Who Wants to Be a Millionaire: There are two variants of this ident:
- The sequence starts with Regis Philbin on the left part of the screen, with only his arms and torso visible. A red coin with the letter "C" is shown on his right hand, which Regis flips just as the screen flashes to white. The coin falls and places itself mid-air on the right before the rest of the logo fades in next to it, whilst Regis turns his back to the logo and crosses his arms.
- The camera shows a Dutch-angle shot of Regis Philbin on the right, who looks down at the red cloth tucked in his jacket. He pulls it off and flicks it to the left, leading to the red "C" sphere flying out from it. The sphere rapidly spins in a horizontal clockwise direction before stopping in its place. Then, the remainder of the logo fades in next to the sphere as Regis tucks the cloth back into his jacket, pointing at the camera and winking.
- Whose Line Is It Anyway?: There exists two idents:
- Wayne Brady is seen looking up, putting his hands up to guard himself as the red sphere falls down next to him. The rest of the logo fades in.
- Colin Mochrie runs onstage, holding the red orb above his head. The orb is approximately four times the size of his head. Once Colin stops, the sequence flashes white, cutting to a close-up shot of him lifting up the orb. Another white flash occurs, this time showing the orb lifting Colin into the air as the "C" fades inside it and the "T" square and "V" triangle fade in next to it, rising up alongside Colin and the orb.
Variants: There exists a collection of special idents that were broadcast for a specific holiday or event:
- Canada Day: A beaver walks onstage from the right. After a white flash appears, the beaver sits down on the left side of the screen, slamming its tail on the ground thrice. A red sphere can be seen in the approximate centre, to which the "C" fades over it, along with the rest of the logo.
- Christmas: In the distance, three deer walk from right to left. The screen flashes white, showing the deer (which all wear red collars) walking towards the camera. The screen flashes once more, showing one of the deer sniffing the lens whilst the other two sit further away. The red "C" circle fades in at the approximate centre, followed with the blue "T" square and green "V" triangle.
- Easter: The sequence begins by showing a golden-brown rabbit in the foreground sniffing around the set whilst another rabbit runs around in the background from the right. The red "C" sphere rolls in from the left. The screen flashes white, and the "C" sphere rolls and stops next to the logo's square. Two rabbits can be seen atop the square and triangle in background, whereas one can be seen in the foreground cleaning its front paws. Another rabbit can also be seen in the middle ground running from the left.
- Father's Day: A man swings a golf club, hitting a golf ball. Once the ball is hit, the sequence cuts to a shot of the ball flying up towards the right via a white flash, before cutting to a shot of the CTV logo on the bottom-right, albeit with the "V" segment consisting simply of a green cone, along with the man standing in the distance on the left. Above the logo are copies of the text "FATHER'S DAY" arranged in a horizontal line, with two copies of said text on either side of the line sliding in from opposite ends (the line of the text and lower copy sliding in from the left). The golf ball lands on the cone, which causes it to bounce before fading into the V triangle, while the man raises both his arms in victory and the text fades out.
- Juno Awards: Unknown.
- Halloween: Unknown.
- Mother's Day: Unknown.
- The Academy Awards: Unknown.
- Thanksgiving: Unknown.
- Valentine's Day: Unknown.
Technique: A mix of live-action and CGI.
Audio: Depending on the variant, it always ends with a woodwind jingle with either five, six or seven notes.
Visuals: On a blue city background, a red ribbon appears from the right side of the screen and fills the sphere red. As it does so, the camera rapidly zooms out as the remainder of the logo forms with the ribbons flying outward.
Variants:
- Sometimes, the logo zooms out to reveal the Bell Media logo, with the CTV logo playing on a TV.
- For the signoffs, a still-shot version of this logo is used.
Technique: CGI animation.
Audio: A slightly altered version of the 2004 generic music, with Lee Marshall saying "CTV, a division of Bell Media."
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Visuals: The shapes rapidly zoom in from the left side of the screen as the letters draw themselves in their respective shapes.
Technique: 2D computer animation.
Audio: A quiet boom sound.
References
- ↑ Omnibus Demo Reel 1985.mpg. Brad Dieno. December 12, 2010 [1985]. 5:17 minutes in. Retrieved January 4, 2025 – via YouTube.
External Links
- Official Website
- CTV on YouTube
- CTV on Instagram
- CTV on Twitter
- CTV
on Wikipedia
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