54304 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54304 is White. The majority race/ethnicity attending public schools in 54304 is White. The current unemployment level in 54304 is 4.0%.
| Population | 27,859 |
| Population Growth Rate | 2.94% |
| Population Density | 2,394 People per Square Mile |
| Total Households | 12,400 |
| Percentage High Income Households | 1.0% |
| Median Household Income (2021) | $52,688 |
| Average Adjusted Gross Income (2021) | $576,430 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 78.43% |
| Public School Majority Race/Ethnicty | White - 61.05% |
54304 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,848 | 78.43% |
| Black | 872 | 3.13% |
| Hispanic | 2,546 | 9.14% |
| Asian | 1,106 | 3.97% |
| Native American | 1,485 | 5.33% |
| Hawaiian/Pac. Islander | 0 | 0% |
54304 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,183 | 67.18% |
| Black | 319 | 6.73% |
| Hispanic | 745 | 15.72% |
| Asian | 275 | 5.8% |
| Native American | 213 | 4.5% |
| Hawaiian/Pac. Islander | 3 | 0.06% |
54304 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,455 | 8.24% |
| Bachelor Degree | 2,913 | 16.49% |
| High School Diploma | 6,198 | 35.09% |
| No High School Diploma | 401 | 2.27% |
| GED or Alternate | 713 | 4.04% |
| 1 or More Years of College | 2,748 | 15.56% |
| Associates Degree | 2,132 | 12.07% |
| Masters Degree | 946 | 5.36% |
| Professional Degree | 112 | 0.63% |
| Doctorate Degree | 46 | 0.26% |