53402 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53402 is White. The majority race/ethnicity attending public schools in 53402 is White. The current unemployment level in 53402 is 4.0%.
| Population | 35,296 |
| Population Growth Rate | 5.72% |
| Population Density | 1,701 People per Square Mile |
| Total Households | 12,741 |
| Percentage High Income Households | 4.0% |
| Median Household Income (2021) | $64,759 |
| Average Adjusted Gross Income (2021) | $437,760 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 75.65% |
| Public School Majority Race/Ethnicty | White - 34.62% |
53402 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 26,786 | 75.36% |
| Black | 3,582 | 10.08% |
| Hispanic | 4,281 | 12.04% |
| Asian | 578 | 1.63% |
| Native American | 179 | 0.5% |
| Hawaiian/Pac. Islander | 136 | 0.38% |
53402 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 846 | 37.43% |
| Black | 677 | 29.96% |
| Hispanic | 713 | 31.55% |
| Asian | 15 | 0.66% |
| Native American | 8 | 0.35% |
| Hawaiian/Pac. Islander | 1 | 0.04% |
53402 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,642 | 8.22% |
| Bachelor Degree | 4,395 | 22% |
| High School Diploma | 5,809 | 29.07% |
| No High School Diploma | 342 | 1.71% |
| GED or Alternate | 874 | 4.37% |
| 1 or More Years of College | 3,137 | 15.7% |
| Associates Degree | 1,625 | 8.13% |
| Masters Degree | 1,582 | 7.92% |
| Professional Degree | 346 | 1.73% |
| Doctorate Degree | 228 | 1.14% |