54301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54301 is White. The majority race/ethnicity attending public schools in 54301 is White. The current unemployment level in 54301 is 4.0%.
| Population | 22,116 |
| Population Growth Rate | -2.50% |
| Population Density | 2,860 People per Square Mile |
| Total Households | 9,427 |
| Percentage High Income Households | 2.8% |
| Median Household Income (2021) | $68,138 |
| Average Adjusted Gross Income (2021) | $859,630 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 81.14% |
| Public School Majority Race/Ethnicty | White - 40.78% |
54301 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 17,938 | 81.01% |
| Black | 778 | 3.51% |
| Hispanic | 2,570 | 11.61% |
| Asian | 357 | 1.61% |
| Native American | 464 | 2.1% |
| Hawaiian/Pac. Islander | 35 | 0.16% |
54301 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,813 | 43.69% |
| Black | 468 | 11.28% |
| Hispanic | 1,435 | 34.58% |
| Asian | 310 | 7.47% |
| Native American | 121 | 2.92% |
| Hawaiian/Pac. Islander | 3 | 0.07% |
54301 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 795 | 5.77% |
| Bachelor Degree | 3,730 | 27.05% |
| High School Diploma | 3,561 | 25.83% |
| No High School Diploma | 201 | 1.46% |
| GED or Alternate | 509 | 3.69% |
| 1 or More Years of College | 2,192 | 15.9% |
| Associates Degree | 1,295 | 9.39% |
| Masters Degree | 991 | 7.19% |
| Professional Degree | 344 | 2.49% |
| Doctorate Degree | 170 | 1.23% |