54901 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54901 is White. The majority race/ethnicity attending public schools in 54901 is White. The current unemployment level in 54901 is 4.0%.
| Population | 37,327 |
| Population Growth Rate | -3.23% |
| Population Density | 564 People per Square Mile |
| Total Households | 13,188 |
| Percentage High Income Households | 1.4% |
| Median Household Income (2021) | $54,251 |
| Average Adjusted Gross Income (2021) | $462,610 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.0% |
| Majority Race/Ethnicty | White - 84.52% |
| Public School Majority Race/Ethnicty | White - 64.99% |
54901 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 32,077 | 84.16% |
| Black | 2,325 | 6.1% |
| Hispanic | 1,948 | 5.11% |
| Asian | 1,373 | 3.6% |
| Native American | 228 | 0.6% |
| Hawaiian/Pac. Islander | 163 | 0.43% |
54901 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,363 | 69.91% |
| Black | 387 | 11.45% |
| Hispanic | 279 | 8.25% |
| Asian | 328 | 9.7% |
| Native American | 20 | 0.59% |
| Hawaiian/Pac. Islander | 3 | 0.09% |
54901 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,710 | 8.83% |
| Bachelor Degree | 2,945 | 15.21% |
| High School Diploma | 6,551 | 33.82% |
| No High School Diploma | 383 | 1.98% |
| GED or Alternate | 1,528 | 7.89% |
| 1 or More Years of College | 3,157 | 16.3% |
| Associates Degree | 1,558 | 8.04% |
| Masters Degree | 1,078 | 5.57% |
| Professional Degree | 221 | 1.14% |
| Doctorate Degree | 237 | 1.22% |