Today’s top stories
Artificial Intelligence
Sadoun says ‘clients don’t want partners that are cutting jobs’ as Publicis lifts forecast
The holdco increased its full-year guidance after another quarter of strong organic growth and a record first-half operating margin.
Cameron Clarke
Editor, The Drum
Agencies
‘People want taste back’: Publisher-agency TCO has notes for brands entering culture
Ad Spend
IPA Bellwether: Marketing budgets up another 7%, but company confidence dips
Ad of the Day
Ad of the Day: Shinola changes the face of watch advertising with Nicholas Braun
Brand Strategy
Why Funko keeps beating culture to market
Artificial Intelligence
Julie Seal: Omar Karim makes cinematic AI music videos. Adland’s gotta learn from him
The Big Interview
Linda Boff believes brands should move before it feels safe
Brand Strategy
Why MLS’s largest-ever coordinated marketing campaign isn’t really about Lionel Messi
Brand Strategy
How Oura built a World Cup campaign around Harry Kane’s pre-match chess game
Brand Strategy
Stanley 1913 wants to turn Quencher fame into a lifestyle brand
Most popular
Agency Performance
Sadoun says ‘clients don’t want partners that are cutting jobs’ as Publicis lifts forecast
Ad of the Day
Ad of the Day: Shinola changes the face of watch advertising with Nicholas Braun
Ad Spend
IPA Bellwether: Marketing budgets up another 7%, but company confidence dips
Brand Strategy
Why Funko keeps beating culture to market
Media Owners
How Pinterest’s Xanthe Wells is getting people off their phones
Ad of the Day
Ad of the Day: Echo Falls gives its latest launch a lift with GK Barry and a bespoke bra
Top Picks
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From our columnists

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No and low brands have real creative freedom. And what has the category done with it? Wellness beige. It needs a Famous Grouse.
Sian Conway-Wood
Senior managing partner
A slogan isn’t something that can be bunged in the microwave for two minutes and put out to serve. A brand has to add something to it. Did Tango?
Paddy Gilmore
CEO and founder
How does a brand build those memory structures? Especially new brands that don’t have decades of legacy. And what does the brain actually require for mental availability to take root and hold?
Kristy Castleton
Founder
Rebel & Soul
World Cup 2026 show all

Join The Drum as we follow every major marketing moment from World Cup 2026, exploring the latest news, analysis, creative campaigns and brand activations from the biggest sporting event on the planet.

Brand Strategy
Why Funko keeps beating culture to market
Brand Strategy
Why MLS’s largest-ever coordinated marketing campaign isn’t really about Lionel Messi
B2B
Coke brings the fizz, B2B keeps the World Cup running
Marketing
Shaye Roseman: Fifa’s clean stadium rules expose sponsorship’s weakest metric
Summer of Agency Love show all

This summer, The Drum is celebrating the people, ideas and creativity that make agencies impossible to ignore. Expect interviews, features, our list of the world's best independent agencies and a mid-year look at the World Creative Rankings - plus plenty of reasons to fall in love with the industry all over again.

Agency Culture
Agency Crushes: MG Empower on falling in love with the nerve of Wieden+Kennedy’s work
Agency Models
‘People want taste back’: Publisher-agency TCO has notes for brands entering culture
Agency Culture
Agency Crushes: Why Left Field Labs has fallen for Create Group
Agency Culture
Julia Arenson: If they can have Adland, surely we can have Brandland?
Mirror mirror on the wall: how beauty is showing us the future of commerce
Featured video
Mirror mirror on the wall: how beauty is showing us the future of commerce
In this conversation, Caroline Liu explores why beauty brands are leading the way in connected commerce, how retailers are helping brands turn consumer signals into measurable growth, and what the rest of the industry can learn from a category operating at the intersection of media, influence and commerce.

Latest creative work

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KFC ‘Surrender to Tender’ by Mother
Fussy ‘Don’t be a Tosser’ by 10 Days
Reddit ‘People Are The Best’ by Mischief
Pick n Pay ‘What Are They Feeding Them’ by Halo

B2B

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Brand Strategy
Anthropic’s marketing success holds key lessons for B2B brands
The Claude creator is pulling ahead in its battle with OpenAI for enterprise clients. Jenny Sagstrom of Sköna looks at what B2B brands can learn.
Jenny Sagstrom
Founder and Chief Executive Officer,
B2B
How B2B learned to gatecrash the biggest sporting events on Earth
B2B
GEO isn’t a marketing problem – and that’s exactly the problem
Sports Marketing
Coke brings the fizz, B2B keeps the World Cup running
B2B
Inside Bader Rutter’s award-winning campaign that made LGBTQ+ youth homelessness visible
Cannes Lions
I wish I’d thought of that: the feeling missing from this year’s Creative B2B Lions

Partner insights

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Brand Strategy
‘We’re the official nipple protector’: how Unilever lets communities rewrite the brief
Digital Marketing
Where does attention fly high at 95%? (Hint: the answer’s in the Q)
Brand Strategy
‘Change is the constant’: prep for surprises - and other ways to keep your CFO on side
Artificial Intelligence
‘Everyone’s taking credit for the same conversions’: Why marketers can’t trust their measurement anymore

The Drum TV

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Creativity

The creativity multiplier: turning creative quality into compounding growth

Creativity

The most important consumer in marketing can’t drive yet

Creativity

Why the future storefront lives in the consumer’s pocket

Creativity

The Measurement Problem
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

The Drum Awards
How Google Cloud maximized marketing impact on a lean budget
The Drum Awards
Inside Audi’s handcrafted gingerbread film that built holiday desire without discounts
The Drum Awards
How Artlist proved AI can replace Big Game production with a $5,000 ad
The Drum Awards
How the U.S. Army used AI decisioning to double recruitment conversion rates

Marketing

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Poki
Browser games mythbusting: 2,000 consumers have their say
Myths abound in the space where gaming meets the browser. Stein Janssen of Poki uses fresh data from thousands of consumers to challenge these myths head-on and demonstrate why, far from being a throwaway format, browser gaming is a sweet spot for attention.
Stein Janssen
Chief Operating Officer, Poki
The Drum Awards
Judge of the Day: Jon Lonsdale says brand matters more, not less, in the AI age
Ear to the Ground
What awards season revealed about culture, fandom and the third space
Marketing
Sian Conway-Wood: Which brand will orchestrate Great Britain’s much-needed rebrand?
Artificial Intelligence
Why AI search is leveling the playing field between big brands and local businesses
Ad Spend
IPA Bellwether: Marketing budgets up another 7%, but company confidence dips

Agencies

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Agency Models
There are 25,000 creative agencies in the UK. Why do they all sound the same?
A consultant ran nearly 1,600 of them through an AI tool to work out why and the results are not flattering.
Aaron Hutchinson
Consultant, The Hutch Consultancy,
Agency Models
Sadoun says ‘clients don’t want partners that are cutting jobs’ as Publicis lifts forecast
Agency Performance
Agency Crushes: MG Empower on falling in love with the nerve of Wieden+Kennedy’s work
Agency Models
‘People want taste back’: Publisher-agency TCO has notes for brands entering culture
Agency Culture
Agency Crushes: Why Left Field Labs has fallen for Create Group
Agencies
‘Can’t they use their own brain?’: Rich Silverstein on AI and the coming laziness

Creativity

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Ad of the Day
Ad of the Day: Shinola changes the face of watch advertising with Nicholas Braun
The independent Detroit watchmaker launches a US-wide campaign for its iconic Runwell watch, starring and co-directed by Succession actor Nicholas Braun
Mel Henson
Senior Reporter, The Drum
Brand Strategy
‘We’re the official nipple protector’: how Unilever lets communities rewrite the brief
Media Owners
How Pinterest’s Xanthe Wells is getting people off their phones
Ad of the Day
Ad of the Day: Echo Falls gives its latest launch a lift with GK Barry and a bespoke bra
Colormatics
How we do it: protecting the big swing
Creative Work
‘The antithesis of AI slop’: Inside the real-time systems redefining creativity

Media

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CTV
Beyond the stream: why mindset is the next frontier in CTV ads
IAB UK
Video v audio podcasts: what delivers results?
The Big Interview
Dawn Yang on TikTok’s plan to turn micro-series creators into filmmakers
Media Planning and Buying
Sir Martin Sorrell to traditional media: Adapt or die
Retail Media
Dom Burch: We wouldn’t build customer identity like this if we were starting again
CTV
Sam Maloney: Sky/ITV deal shows broadcasters need connected models for streaming era
AdsWizz
The UK podcast audience has outgrown your media plan
Onclusive
Who’s winning the energy narrative in 2026, and who’s invisible?

Tech

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Artificial Intelligence
Julie Seal: Omar Karim makes cinematic AI music videos. Adland’s gotta learn from him
Sierra Six Media Limited
Google just wiped out 50,000 AI slop networks. Marketers, pay attention
Avenga
Marketers didn’t lose control of their data. They lost control of where it works
Artificial Intelligence
Julie Seal: AI video is only safe if you keep your receipts
Technology
‘209% more attention’: why timing is now on a par with creative
Artificial Intelligence
AI said this column would change everything. An expert told me it needed three rewrites
B2B
What would you tell your CEO to invest in right now? A room of B2B leaders answers
Marketing
Rob McLaughlin: Howard gave Halifax what banking apps still need

Subscriber-only

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Sports Marketing
From nightclubs to locker rooms: Sephora’s Celessa Baker on its push into women’s basketball
Agency Models
Outcome-pricing & global client leaders: The footnotes you missed in WPP’s strategy update
Mergers and Acquisitions
Dentsu’s stalled exit leaves it with two options: Refocus or reinvent
Agency Models
Agency life after holdcos: Ajaz Ahmed and Tiffany Rolfe in conversation

Open Mic

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Experts share their insights on our fast-changing industry.

Poki
Browser games mythbusting: 2,000 consumers have their say
Myths abound in the space where gaming meets the browser. Stein Janssen of Poki uses fresh data from thousands of consumers to challenge these myths head-on and demonstrate why, far from being a throwaway format, browser gaming is a sweet spot for attention.
Stein Janssen
Chief Operating Officer, Poki
Ear to the Ground
What awards season revealed about culture, fandom and the third space
PrettyGreen
The Cannes AI consensus: what 28 marketing leaders think AI should never replace
Starfish
Managing brands in the AI era
Colormatics
How we do it: protecting the big swing
IAB UK
Video v audio podcasts: what delivers results?
Spark
A campaign isn’t global because it launches everywhere
The Brandtech Group
Cannes Lions 2026: three priorities shaping the future of marketing

The Drum Recommends

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Read these insights from agencies recommended by The Drum.

CTV
Beyond the stream: why mindset is the next frontier in CTV ads
By looking at myriad data points, we can understand viewer mindset in new ways, explains Peter Wallace of GumGum. It’s time to consider the bigger picture.
Peter Wallace
General manager, EMEA, GumGum
Agency Culture
Agency Crushes: MG Empower on falling in love with the nerve of Wieden+Kennedy’s work
Sports Marketing
To win at big sporting moments, brands should think smaller
B2B
Anthropic’s marketing success holds key lessons for B2B brands
Agency Culture
Agency Crushes: Why Left Field Labs has fallen for Create Group
Brand Purpose
The brands that last 100 years have this in common
Agency Culture
How Fox Agency bakes perfect (metaphorical) cakes, every time
Marketing
Crumbl Cookies shows how smaller product ranges can increase conversion
Sports Marketing
Is Nike beating Adidas at the World Cup without being an official sponsor?

The Responsible Marketing Hub

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Content created in partnership with Google

CTV
Brand meets performance: How Revolut uses YouTube and CTV to build trust and drive growth
Marketing
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations
Marketing
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it
Technology
Does your brand measure up? 4 key insights from Google’s Measurement Awards
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From Scroll to Sale: Connecting Culture with Commerce