B2B | The Drum

Welcome to the beating heart of B2B. The Drum’s dedicated hub is your always-on, global destination for business-to-business marketing, delivering insight, opinion and analysis alongside the people, agencies and brands you need to know and work with. Here, you will find our B2B Agency Hotlist, the B2B CMO 100, all of our reporting from B2B World Fest (which in 2026 moves to Miami) and the winners from The Drum Awards for B2B.

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Latest

3 days ago

6 min read

Anthropic’s marketing success holds key lessons for B2B brands

Jenny Sagstrom

Founder and Chief Executive Officer

4 days ago

8 min read

How B2B learned to gatecrash the biggest sporting events on Earth

Reuben Webb

B2B Editorial Lead

The Drum

4 days ago

9 min read

GEO isn’t a marketing problem – and that’s exactly the problem

Fiona McKenzie

Managing Director

Marketbridge

4 days ago

8 min read

Coke brings the fizz, B2B keeps the World Cup running

Reuben Webb

B2B Editorial Lead

The Drum

09 Jul 2026

6 min read

Inside Bader Rutter’s award-winning campaign that made LGBTQ+ youth homelessness visible

Reuben Webb

B2B Editorial Lead

The Drum

09 Jul 2026

7 min read

I wish I’d thought of that: the feeling missing from this year’s Creative B2B Lions

Reuben Webb

B2B Editorial Lead

The Drum

06 Jul 2026

6 min read

Reddit is the town square with no mayor, and B2B just moved in

Reuben Webb

B2B Editorial Lead

The Drum

B2B for Drummies

See all

04 Feb 2026

7 min read

Why the lead gen playbook is creaking and how to play a better game in 2026

Richard Draycott

Associate Editor & VP

The Drum

26 Nov 2025

6 min read

B2B buyers might be hard to find, but they are out there

Oscar Quine

Membership Editor

The Drum

25 Nov 2025

6 min read

Data hero or growth guru? A practical guide to gain the B2B marketing edge

The Drum

Editorial

The Drum

24 Nov 2025

6 min read

Carryl Pierre-Drews does some much-needed myth-busting about B2B marketing

Carryl Pierre-Drews

CMO

IAB

20 Nov 2025

4 min read

The new B2B power play: turning customers into fans

James Kyte

EVP account services & global managing director

NVE Experience Agency

19 Nov 2025

4 min read

Time out: why we need to reset the B2B brand and demand balance

Kandace Barker

Head of B2B

Initiative

18 Nov 2025

6 min read

To B2B or not to B2B? The industry’s biggest questions, answered

Maria Greaves

Assistant editor - branded content

18 Nov 2025

10 min read

Mind your B2Bs: the A to Z glossary for marketers who mean business

The Drum

Editorial

The Drum

B2B WorldFest

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10 Jun 2026

5 min read

Why B2B has a memory problem – and how marketers can fix it

Maria Greaves

Assistant editor - branded content

23 Mar 2026

7 min read

In B2B marketing, fame still wins – just ask Park & Battery

Rob Morrice

Chairman

The Drum

19 Mar 2026

4 min read

The Drum acquires ANA Business Marketing NYC programs and launches B2B World Fest Miami

The Drum

Editorial

The Drum

27 Nov 2025

7 min read

Inside the B2B jury room: What’s shaping the next era of business-to-business?

Margo Waldrop

Content Writer

The Drum

18 Nov 2025

3 min read

‘Bin off the acronym, keep up the ambition’: why Brand + ABM is B2B’s new power duo

Maria Greaves

Assistant editor - branded content

17 Nov 2025

3 min read

‘Put crap in, get crap back out’: why B2B marketers must fix their data before they fixate on AI

Maria Greaves

Assistant editor - branded content

12 Nov 2025

3 min read

Come fly with B2B: why the next attention advantage is up in the air

Jenni Baker

Senior Editor

The Drum

10 Nov 2025

2 min read

‘It’s not a technology gap. It’s a leadership gap’ – why AI isn’t the obstacle to CX transformation

Maria Greaves

Assistant editor - branded content

Awards Case Studies

Discover the secrets behind the best award-winning work from around the world, entered into The Drum Awards.

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12 Mar 2026

5 min read

How Lesniak Swann’s ‘Clear on Carbon’ turned KBR’s complex emissions data into B2B leads

The Drum

Editorial

The Drum

21 Nov 2025

4 min read

Explained: LinkedIn Ads redefined market dominance with a precision campaign

The Drum

Editorial

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19 Nov 2025

5 min read

How Capgemini made the wind visible at America’s Cup

The Drum

Editorial

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19 Nov 2025

7 min read

How Qualcomm’s developer-centric pivot reshaped its online presence

The Drum

Editorial

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19 Nov 2025

7 min read

How Capgemini redefined its relationship with a global beauty leader

The Drum

Editorial

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19 Nov 2025

8 min read

How Fujifilm Business Innovation Australia revitalized its brand with a creative transformation campaign

The Drum

Editorial

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19 Nov 2025

7 min read

How SCIEX turned skepticism into proof for the ZenoTOF 8600 launch

The Drum

Editorial

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19 Nov 2025

6 min read

How Kraft Heinz revolutionized restaurant marketing with Heinz Verified

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Editorial

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More B2B

06 Jul 2026

5 min read

Consistency was the real winner at Cannes Lions

MaryLee Sachs

Co-founder and Americas CEO

Brandpie

06 Jul 2026

7 min read

The Game’s Afoot: Ben Behrman and the Reinvention of SCC

Rob Morrice

Chairman

The Drum

06 Jul 2026

5 min read

What would you tell your CEO to invest in right now? A room of B2B leaders answers

Reuben Webb

B2B Editorial Lead

The Drum

06 Jul 2026

5 min read

B2B marketing didn’t get worse. It got measured

Matthew Stevens

CEO

MOI Global

02 Jul 2026

7 min read

Why True published its internal creative standard for the whole B2B world to use

Reuben Webb

B2B Editorial Lead

The Drum

02 Jul 2026

3 min read

Powerpoint personas ‘don’t move the bottom line’: why good B2B ideas go bad

Maria Greaves

Assistant editor - branded content

02 Jul 2026

5 min read

B2B has a memorability problem that AI can’t fix

Caroline Clark

Managing Director

Radish

01 Jul 2026

5 min read

Inside Studio+: EY’s attempt to rethink creativity for the AI era

Reuben Webb

B2B Editorial Lead

The Drum

30 Jun 2026

7 min read

Chris Bagnall: The content machine is working perfectly. That’s the problem

Chris Bagnall

Chief executive officer and founder

Transmission

29 Jun 2026

5 min read

How the NBPA is turning 500 NBA players into one commercial brand

Margo Waldrop

Content Writer

The Drum

25 Jun 2026

7 min read

The seven signals that could explain why some B2B campaigns get bought

Reuben Webb

B2B Editorial Lead

The Drum

19 Jun 2026

6 min read

AI didn’t make B2B a sea of sameness. You did.

Matt Smith

CEO

BDB

19 Jun 2026

5 min read

How GE Aerospace built its brand before the product even existed

Reuben Webb

B2B Editorial Lead

The Drum

19 Jun 2026

5 min read

MaryLee Sachs: Your CEO wants AI acceleration. Your CMO wants access.

MaryLee Sachs

Co-founder and Americas CEO

Brandpie

19 Jun 2026

7 min read

B2B growth is being strangled by budget cowardice

Renaye Edwards

Global chief operating officer and managing director, Europe, Ammunition

18 Jun 2026

5 min read

What lies beneath: the hidden measurement challenge holding back B2B creativity

Maria Greaves

Assistant editor - branded content

17 Jun 2026

4 min read

How It Came 2B: The campaign that reclaimed the word ‘snitch’

David Woodward

Executive creative director and co-founder

Fight or Flight

17 Jun 2026

3 min read

Confessions of a B2B Masters virgin

Matt Hicks

Commercial director

Lesniak Swann

16 Jun 2026

16 min read

ACCA’s Karen Smith on making accountancy marketing impossible to ignore

Tim Healey

Founder

15 Jun 2026

5 min read

McLaren’s fastest growth channel is 60 years old

Reuben Webb

B2B Editorial Lead

The Drum

11 Jun 2026

5 min read

B2B creative-by-committee is dead. Good riddance

Stef Hoffman

Head of Enterprise Transformation

Code and Theory

11 Jun 2026

6 min read

The Montreal agency group that refuses to eat its own

Reuben Webb

B2B Editorial Lead

The Drum

11 Jun 2026

5 min read

AI is the air, not the answer: takeaways from ANA Masters of B2B 2026

Reuben Webb

B2B Editorial Lead

The Drum

11 Jun 2026

6 min read

Ichiro Niwayama’s mission to revitalize Japan through marketing

Rob Morrice

Chairman

The Drum

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