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The Drum @ CES
The connected future of marketing
The ideas and innovators transforming modern marketing
Showing life beyond London through mindset, movement & money
B2B marketing decoded
Examining the key trends set to dominate the year ahead in marketing
Sharp takes and smart moves on programmatic’s new frontiers
Innovation in motion
Slow the F*ck Down
Refresh, reset and grow
The future, from the frontlines
Inside Outside: Your Backstage Pass to the UK’s Outdoor Advertising Revolution
Creativity, confidence and change
Applying behavioral science principles to real-world marketing scenarios
The future of marketing, created live
Unlocking the Minds of the World's Top CCOs
Leading the global conversation
What makes a campaign great?
The latest videos
Creativity
The Solution
Creativity
The Measurement Problem
Creativity
The heart-to-wallet pipeline: how to bridge the gap between perception and purchases
Creativity
Marketing in the moment: the rise of occasion-based advertising
Commerce Media For Drummies
Current Accountability
Creativity
Problem Solved: Designing for Influence not Interruption
Creativity
The antithesis of AI slop’: Inside the real-time systems redefining creativity
Creativity
Data, data everywhere, and not a drop to think: marketing’s decision-making problem
Creativity
Aisle of the Future: The Store Becomes the Smartest Screen
Creativity
Beyond the Aisles: Unlocking the Hidden Power of Grocery Data
Creativity
From Scroll to Sale: Connecting Culture with Commerce
Creativity
It’s coming home? Sport and the new rules of creative impact
Creativity
Mirror mirror on the wall: how beauty is showing us the future of commerce
Creativity
Is regulation killing creativity - or making it better?
Creativity
The mainstream media blind spot: gaming’s billion dollar power-up
Creativity
The true B2B creative scale: systemising creative excellence in B2B
Creativity
Joining the dots: who owns the future of commerce?
Creativity
The creativity prescription: how pharma’s brand health is fighting fit
Creativity
When good B2B creative goes bad
Creativity
Where is the hidden value of offsite media?
Creative
Creative
Creative debate: The motion - This house believes that AI will not produce anything that inspires us as much as human-based creativity.
Creative
2025 vision: The evolution of creative agencies
Creative
Optimizing Your B2B Marketing Strategy with Video
Creative
Why do so few CMOs make it onto B2B boards?
Creative
The Winners Circle: Heineken & Kantar talk consumer-centric storytelling in '150 years of #Whateverken'
Creative
The Winners Circle: Lord Danger's Michael Bennett lifts the lid on DoorDash's 'All-the-ads' campaign
Creative
The Winners Circle: VML's Nino Goldberg on talent breaking through in Movistar's 'This Is Not a Game'
Creative
The Winners Circle: Cheil Worldwide's Alejandro Di Trolio on the secrets behind Samsung's 'The Art of Hack'
Creative
M&C Saatchi Group's top creatives on authentic storytellying
Creative
Efficient Minds: The Communication Edition
Creative
Becoming creative choreographers with Chris Garbutt at Virtue
Creative
Bruno Bertelli, CCO at Publicis shares his proudest work
Creative
Discover what David Brown, adam&eveDDB New York loves about advertising
Creative
Co-founders discuss exciting growth of their agency Joe Public
Creative
Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory
Creative
Crafting cross-media ideas with Steve Coll, Group CCO, M+C Saatchi
Creative
Joao Flores at Media.Monks speaks humour, sex education and using AI at scale
Creative
Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea
Creative
Talking experimentation, collabs and experiences, Christopher Lee, CCO, Publicis Hong Kong
Creative
Coming back to what we love... with Andrés Ordóñez at FCB
Marketing
Marketing
Julie & Lianre: Shifting Tides - Generational Change and the Quest for Work-Life Balance
Marketing
The New Rules of Influence
Marketing
Game on: why B2B is betting big on sport
Marketing
The Drum Awards Festival 2025 - Content & Social
Marketing
Sue & Joel: Mandatory Growth, Social Scrutiny, and the Exhaustion of Modern Business
Marketing
The Drum Awards Festival 2025 - Advertising
Marketing
AI, automation & attribution: cutting through the noise
Marketing
Brand x ABM: the new power duo behind modern B2B growth
Marketing
Bringing Hollywood to B2B. What is... brand storytelling?
Marketing
Flight club: Making the most of the third space
Marketing
The power of brand in B2B
Marketing
AI is transforming B2B: So why is your CX strategy still playing catch-up?
Marketing
Cheryl & Nicky: Navigating Change and Challenging the "Always-On" Culture
Marketing
The Collective Confidence Factor
Marketing
Brand vs. Demand: Is B2B getting the balance right?
Marketing
The CMO is dead, long live the Agentic CMO
Marketing
Bagging bigger B2B budgets
Marketing
Turning the Tables: An interview with Mishal Husain, Editor at Large, Bloomberg Weekend
Marketing
B2B communities: the new growth engine?
Marketing
Oxford-style debate: In 2025 B2B buying decisions are driven by emotion not logic and rationality
Agencies
Agencies
The Drum Awards Festival 2024: Agency Business/Grand Finale
Agencies
Agency Leaders Debate: Where does marketing fit in the product cycle?
Agencies
Agency Leaders Debate: The B2B battle
Agencies
Agency Leaders Debate: Who owns the future?
Agencies
Agency leaders debate: Are agency boards too old?
Agencies
Agency Leaders Debate: The power of visual culture in great creative
Agencies
2024: the year of the what?
Agencies
The Drum Awards for Agency Business 2023
Agencies
How immersive can marketing get?
Agencies
The best from The Drum Awards for Agency Business
Agencies
Is it harder than ever to get productivity out of your teams?
Agencies
Tech for collaboration: disrupting the agency model as we know it
Agencies
Agency Leaders Debate: Should agencies collaborate with each other or go it alone?
Agencies
Agency Leader of the Year: Maker labs path to success
Agencies
Insights from Accenture’s win at The Drum Awards for Marketing Americas
Agencies
Agency leaders debate: Generative AI - fad or future?
Agencies
“Innovation requires iteration”: The story behind Media Monks success
Agencies
Agency leaders debate: Are agency marketing budgets still too small?
Agencies
Gary Vaynerchuk's top tips on how marketing leaders can leverage digital to grow their business
Agencies
Whose responsibility is it to advertise responsibly?
Media
Media
The Drum Awards Festival 2025 - Media
Media
The art of addressability within OOH
Media
Small towns, smart tech: the power of seeing locally
Media
The creativity comeback
Media
Omnichannel strategies: creating cohesive customer experiences
Media
The fusion frontier: when physical experience meets digital intelligence
Media
Attention, advertisers! Have we got news for you?
Media
Should brands take a stand?
Media
Why can't Britain be a British Original?
Media
#YOLO (You're Only LIVE Once)
Media
Anger, fear and hope in the upcoming election campaign
Media
Peerage, Pop Culture and Obesity - A Conservative Perspective
Media
Democracy, Mental Health, and Societal Risks
Media
Real Insight, Policy Impact, and the Creative Curriculum
Media
Swayable CEO James Slezak on the value of measuring persuasion
Media
Understanding adtech’s role in supporting democracy
Media
Fearne Cotton on building a wellness brand
Media
Man v Food’s Adam Richman on adapting for social
Media
Money, media, and the 2024 presidential election
Media
Scottish MP on truthful politics, the House of Lords & the future of Perth
Technology
Technology
Who is... Watson? The day AI went prime time trailer
Technology
Surviving the Shift in Advertising with Tom Pepper from Linkedin
Technology
Spotlight on Technology
Technology
Navigating the Future of Marketing with Matt Candy from IBM Consulting
Technology
AI's Evolution Roadmap with Jessica Apotheker from Boston Consulting Group
Technology
Conquering Tomorrow's Marketing Landcape with Sumit Virmani from Infosys
Technology
Trusting the AI Blueprint with Emma Chalwin from Workday
Technology
Mastering the AI Storm with Raja Rajamannar from Mastercard
Technology
Surviving the Shift in Advertising with Tom Pepper from Linkedin
Technology
Will AI crown the CMO Chief of Chiefs?
Technology
Can AI Help Marketers Save the World?
Technology
The Drum CES round up - 10 products which could change the world
Technology
Tech tide talks with Wesley ter Haar, Founder of MediaMonks
Technology
Sailing the AI wave with Mark Douglas, the President and CEO of MNTN
Technology
Extraterrestrial AI: Wormhole's Take on Marketing Maelstrom
Technology
Exploring creative horizons with Tony Gemma, Head of Global Ad Creative at Yahoo!
Technology
Unleashing tech insights with Tony Marlow, CMO of LG Ad Solutions
Technology
Unveiling the future with Marla Kaplowitz, CEO of The 4A's
Technology
VMLY&R Commerce's Marco Bezerra on recent Lucky Charms' Drum Awards success
Technology
The Drum Awards for Digital Advertising 2023
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