CTV

From ad-supported tiers to retail media tie-ups and new measurement models, CTV is evolving fast. We delve into the developments, debates and opportunities shaping the space.

New

5 min read
Beyond the stream: why mindset is the next frontier in CTV ads
Peter Wallace
General manager, EMEA
GumGum

08 Jul 2026

2 min read
‘Perfect is the enemy of good’: the new rules of modern marketing measurement
Maria Greaves
Assistant editor - branded content

06 Jul 2026

4 min read
Sam Maloney: Sky/ITV deal shows broadcasters need connected models for streaming era
Sam Maloney
Managing Director
Teads

30 Jun 2026

5 min read
CTV has optimized everything except the ad
Margo Waldrop
Content Writer
The Drum

26 Jun 2026

6 min read
Now CTV has won, the real question is what brands do with it next
The Drum
Editorial
The Drum

24 Jun 2026

6 min read
CTV is broken in seven places. Here’s what accountable buying looks like
Todd Cohen
Vice President of CTV & Video Strategy & Sales
Perion

11 Jun 2026

7 min read
Brand meets performance: How Revolut uses YouTube and CTV to build trust and drive growth
Jenni Baker
Senior Editor
The Drum

27 May 2026

6 min read
Why video completion rate is failing CTV advertisers
Todd Cohen
Vice President of CTV & Video Strategy & Sales
Perion

30 Apr 2026

6 min read
Why the future of TV looks more like its past than expected
Gordon Young
Editor-in-Chief
The Drum

28 Apr 2026

7 min read
At Possible, Pinterest and TVScientific bring intent to TV – and put measurement front and center
Gordon Young
Editor-in-Chief
The Drum

28 Apr 2026

8 min read
From context to commerce: GumGum’s next chapter takes shape
The Drum
Editorial
The Drum

22 Apr 2026

5 min read
Audiences are changing the channel more often. Are brands keeping up?
Gonca Bubani
Global Media Director
Kantar

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