Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

New

8 min read
Sadoun says ‘clients don’t want partners that are cutting jobs’ as Publicis lifts forecast
Cameron Clarke
Editor
The Drum

New

4 min read
Why AI search is leveling the playing field between big brands and local businesses
Margo Waldrop
Content Writer
The Drum

2 days ago

6 min read
‘Everyone’s taking credit for the same conversions’: Why marketers can’t trust their measurement anymore
Maria Greaves
Assistant editor - branded content

2 days ago

11 min read
Julie Seal: Omar Karim makes cinematic AI music videos. Adland’s gotta learn from him
Julie Seal
Creative director, founder
Freelance

2 days ago

6 min read
Managing brands in the AI era
Zack Kessler
Director of Operations
Starfish

3 days ago

6 min read
Anthropic’s marketing success holds key lessons for B2B brands
Jenny Sagstrom
Founder and Chief Executive Officer

3 days ago

5 min read
‘The antithesis of AI slop’: Inside the real-time systems redefining creativity
Maria Greaves
Assistant editor - branded content

3 days ago

7 min read
The AI paradox every CMO must solve: demand is sky high, but trust isn’t
Maria Greaves
Assistant editor - branded content

4 days ago

3 min read
The new creative challenge? ‘It’s harder to be boring than brilliant’
Jenni Baker
Senior Editor
The Drum

09 Jul 2026

4 min read
The outcomes era: how we got here, what comes next
Tom Laband
CEO
Adsquare

08 Jul 2026

6 min read
Google just wiped out 50,000 AI slop networks. Marketers, pay attention
Alice Baker
Senior SEO Executive
Sierra Six Media Limited

07 Jul 2026

7 min read
The future CMO: Why AI is making human judgment more valuable, not less
The Drum
Editorial
The Drum

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