Social Media

As discovery commerce accelerates, customer support expectations are collapsing into real time. New research shows delayed responses drive abandoned purchases, lost trust, and missed revenue.

Australia's new social media ban for minors challenges platforms, advertisers, and creators to rethink age verification, data practices, and compliance across social channels.

As prices rise and AI tools shape product discovery, consumers increasingly trust what they can verify — rich information, user experiences, and transparent feedback — rather than the logo on the box.

Consumers are rapidly adopting AI-powered shopping tools, but many retailers are slow to respond — widening the gap between product discovery behavior and retail readiness.

Gen Z loyalty is shifting from discounts to community-driven experiences and AI personalization. Brands like IKEA and Nordstrom demonstrate how experiential programs and digital tools attract fickle shoppers while fostering stronger, lasting connections.

Expert advice from Constant Contact shows how small retailers can build momentum, personalize campaigns, and compete without relying on big-box discounts.

Social commerce thrives on speed, trust, and value. Today’s consumers want more than browsing — they expect to discover, shop, and resolve issues all within the same platform.

Meta is gradually transforming WhatsApp with AI and payment features, aiming to create a super app, though user trust and competition remain challenges.

Americans may spend nearly 7% of their lives on social media, raising concerns about lost time, attention, and well-being, as well as the need for healthier habits.

Retail’s power dynamic is shifting fast -- and younger consumers are in the driver’s seat. While older shoppers pull back, Gen Z and millennials are spending through economic uncertainty, fueling growth for brands that meet them where they are: online, value-driven, and community-focused.

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.

Talkdesk’s AI platform helps retailers streamline customer service, improve operational efficiency, and integrate with major commerce systems while preparing for future support across social media channels.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.

E-commerce in 2025 will face significant challenges, from ongoing supply chain disruptions and increasingly sophisticated cyberattacks to intensifying competition for customer trust and loyalty. At the same time, businesses must refine their strategies to reach less mature markets with distinct cons...