Search

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

AI storefronts are narrowing discovery to a handful of recommendations, forcing retailers to rethink metadata, governance, and how products compete in an agent-driven commerce world.

Cimulate and Bazaarvoice are helping retailers make PDPs machine-readable for AI discovery, improving shopper trust, visibility, conversion, and confidence across emerging commerce experiences.

U.S. e-commerce orders surged 147% in 2025, but growth was uneven as the top performers pulled ahead. Shoppers clicked less, yet spent more — rewarding brands that reacted faster.

Agentic, intent-based commerce is beginning to bypass search and browsing altogether, introducing a new competitive challenge to Chinese retail models and traditional e-commerce funnels.

Consumers are rapidly adopting AI-powered shopping tools, but many retailers are slow to respond — widening the gap between product discovery behavior and retail readiness.

GenAI tools have become practical shopping aids, guiding consumers at critical decision points and helping them make faster, more confident choices about what to buy, which brand to choose, and where to find the best deals.

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations.

Cimulate replaces outdated chatbots with AI shopping assistants that understand context, customer intent, and brand voice — without relying on keywords.

Is your B2B search strategy built for today’s buyers? Learn why clean data and AI-first tools are setting new standards in product discovery.

Organizational silos and skill gaps often block retailers from fully using shopper search data. Solving this requires going beyond traditional analytics to gain insights that better support search optimization.

OpenAI is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers see the move as an effort to compete with AI rival Google by creating a better, more personalized experience to find products and information online.

Two new studies indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources and affect the quality of content on the internet.

Coveo’s AI-powered smart search helps retailers drive conversions by improving relevance, personalization, and overall shopper experience.