London -
Education -
Shopping -
Shopping Centres I went to the Taste of Christmas event at the Excel convention centre on a rainy Saturday (as opposed to the beautiful sunny Sunday). Thinking it wouldn’t be too bad given the weather, closure of the DLR and the distance from central London, I did not rush to get there early and got to the show around 3pm. What I didn’t realise was the 10,000+ people expected on the day would all be there at the same time, and all in the food areas. I should have read up on the show and dressed appropriately!
With some of the top TV chefs and restaurateurs signed up to delight and entertain and more people than ever reported to be planning to spend Christmas at home this year, the 2009 ‘Taste of Christmas’ was expected to be an even greater success than the inaugural event, with over 30,000 visitors anticipated. A significant proportion of this was expected to be lapsed visitors to such shows - last year’s launch event attracted over 25,000 visitors of which 47% had not been to a major show for two years with an estimated spend at the Show of over £1.3 million.
How was I to know without the press releases before I arrived that this was what was expected? Never before have I been in such a scrum. I was almost violated several times but despite that I still thought it was a brilliant show. Why? Because this was everyone’s Christmas shopping done all at once.
There were some special stories there including “Beyond Chocolate” run by pastry chef Simon Boyle (not the first I’ve met who has become a chocolate maker). His passion is getting homeless people off the street and giving them meaningful work while producing a quality product. The employees are all given training, learn about quality and get the chance to try all aspects of the factory before choosing the one they want to work at.
One chocolate maker I’ll be reviewing in great detail is Damian Allsop Ch2ocolate. Instead of using dairy products, he uses water in order to ensure the flavour of the chocolate comes out. This means lactose intolerant people and anyone at all who has had to avoid chocolate because it was dairy finally has a place to go for chocolate. No longer does anyone avoiding dairy have to avoid chocolate. These chocolates were divine and I’m delighted that I was able to sample them and review them. You now know what chocolates to get everyone on your list!
Another place I discovered at the show was Pinchito, (with no reviews at all for the WC1 location!) who were there promoting their funky Spanish tapas bar. They wanted a place with a less formal bar atmosphere and created it with funky artwork and a relaxed environment.
Heering which disappeared for years from our shelves was back in full flower at the show, offering discounts on cherry liquor and coffee liquor. Had I not already got some Crabbies alcoholic ginger beer and many packs of Debbie and Andrew sausages I would have walked home with a coffee and cherry liquor.
One of the most interesting stands I found was Rekorderlig cider (which I will be reviewing) with their many different ciders, including one I have decided is warm apple pie in a bottle. This is a brand you’re going to want to keep an eye out for. While a premium brand (and so not cheap) it is only available at Asda and Morrisons so get down there and grab the limited edition Winter cider.
For a gimmick, Oval vodka which has apparently been altered at a molecular level to taste better. While only available online at thedrinkshop.com you can still see the funky bottle. Perhaps more interesting to me was the Custom Cookie Co. They had a box of cookies spelling “merry xmas” with extra little fun shapes on at a discount at the show. Very tempting but being laden with bags already I had to pass it up.
Regrettably it was so busy many people did not have the time to chat with me about what they were doing so I won’t get a chance to review them but I have lots of reviews coming up here and on my chocolate blog :-)
You still have today to visit so why not get all your shopping done at once and visit Taste of Christmas - you'll love it (if you don't mind crowds)!
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