Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

All Topics Media planning & buying Future of TV Measurement Brand safety Retail media

Latest

3 days ago

7 min read
Inside TikTok’s plan to turn micro-series creators into filmmakers
Margo Waldrop
Content Writer
The Drum

4 days ago

9 min read
Sir Martin Sorrell to traditional media: Adapt or die
Mark Challinor
Digital consultant

07 Jul 2026

5 min read
Dom Burch: We wouldn’t build customer identity like this if we were starting again
Dom Burch
Strategic communications

06 Jul 2026

4 min read
Sam Maloney: Sky/ITV deal shows broadcasters need connected models for streaming era
Sam Maloney
Managing Director
Teads

03 Jul 2026

4 min read
The UK podcast audience has outgrown your media plan
Rowan Hamill
AdsWizz

30 Jun 2026

6 min read
Who’s winning the energy narrative in 2026, and who’s invisible?
Aya Elbaoudi
Field Marketing Assistant
Onclusive

30 Jun 2026

6 min read
Ace Hardware’s smartest Prime Day move is not competing with Amazon
Margo Waldrop
Content Writer
The Drum

Member Exclusives

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08 Dec 2025

8 min read
Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’
Sam Anderson
Intelligence editor
The Drum
Premium Item

17 Jun 2025

9 min read
BBC’s first chief brand officer thinks organization should act as challenger brand
Tom Banks
Creative Editor
The Drum
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03 Jun 2025

7 min read
How AI is already innovating retail media’s next phase
Sam Anderson
Intelligence editor
The Drum
Premium Item

28 May 2025

5 min read
‘It’s all about freedom’: Zoë Baker joins Ajaz Ahmed as Studio.One partner
Amy Houston
Senior Reporter
The Drum

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30 Jun 2026

4 min read
The future of OOH isn’t standing still
Patrick Dolan
Chief Operating Officer
OAAA

30 Jun 2026

5 min read
CTV has optimized everything except the ad
Margo Waldrop
Content Writer
The Drum

29 Jun 2026

8 min read
Noel Young (1939-2026): The ideas man behind the headlines
Gordon Young
Editor-in-Chief
The Drum

26 Jun 2026

6 min read
Mercado Libre CMO says marketing’s boardroom problem is self-inflicted
Richard Draycott
Associate Editor & VP
The Drum

26 Jun 2026

7 min read
OpenAI’s Cannes pitch: A whole ‘new channel for marketers’
Sam Anderson
Intelligence editor
The Drum

26 Jun 2026

6 min read
Now CTV has won, the real question is what brands do with it next
The Drum
Editorial
The Drum

26 Jun 2026

6 min read
Amazon thinks every platform is becoming an entertainment platform
Gordon Young
Editor-in-Chief
The Drum

25 Jun 2026

8 min read
ITV’s Lara Izlan believes the future of media belongs to the culturally agile
Mark Challinor
Digital consultant
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23 Jun 2026

5 min read
Netflix came to Cannes with one argument: obsession is the only metric that matters
Margo Waldrop
Content Writer
The Drum

23 Jun 2026

7 min read
Twitch’s Mike Minton: Why the future of creativity belongs to creators, not gatekeepers
Gordon Young
Editor-in-Chief
The Drum

22 Jun 2026

5 min read
From confusion to control: what CMOs should demand in the AI era
Bob Lord
CEO
Horizon Global

18 Jun 2026

7 min read
Jo Bromilow: Social media is going nowhere. Kids don’t want the childhood we romanticize
Jo Bromilow
Director of social and influencer

17 Jun 2026

3 min read
Moe Chughtai: Fox has bought its way onto the TV decision layer
Moe Chughtai
Global Vice-President of Strategy and Partnerships
MiQ

17 Jun 2026

8 min read
Andrew Tindall: Social device planning is creator marketing’s next breakthrough
Andrew Tindall
Chief Growth Officer
System1 Group

16 Jun 2026

4 min read
Why banning children from social media tackles the wrong problem
Gordon Young
Editor-in-Chief
The Drum

12 Jun 2026

7 min read
10 Questions on Advertising... with Enza Chiodi, US chief client officer, Talon America
Matt Williams
Group marketing director
Smarts

11 Jun 2026

8 min read
Politico UK’s Katie Palisoul on why it is betting on reliance over reach
Mark Challinor
Digital consultant

11 Jun 2026

5 min read
Andrew Tindall: Good World Cup ads are hard. Speaking to boys is harder. EE nailed both
Andrew Tindall
Chief Growth Officer
System1 Group

08 Jun 2026

7 min read
Mark Ritson: A viral Kiwi footballer made me realize brands will never get social
Mark Ritson
Founder
MiniMBA

04 Jun 2026

8 min read
Coca-Cola hands Publicis a shot at WPP’s global media crown
Jennifer Faull
Deputy Editor
The Drum

03 Jun 2026

4 min read
When armed police raid a YouTuber over Lego, the reputation battle is already lost
Alistair Young
Editorial Assistant
The Drum

03 Jun 2026

4 min read
DOOH has reached the top of the media plan. Now the buying infrastructure must catch up
Sharona Meushar
Perion

02 Jun 2026

6 min read
Why Reddit strategy is crucial for building your AI reputation
Chloe Buchanan
Head of PR and social media
The MTM Agency

01 Jun 2026

9 min read
Mark Ritson: Duolingo stupid to prioritize influencers over its unhinged owl
Mark Ritson
Founder
MiniMBA

Open Mic

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06 Nov 2025

7 min read
Media has a creativity problem
Open Mic

25 Jul 2025

4 min read
From channels to people: why audience-first planning is redefining media strategy
Christine Bryson
Client Partner - Government & Public Sector
JACK RYAN

09 May 2025

5 min read
Three C’s & three I’s for the future of advertising
Bill Wise
Mediaocean

06 May 2025

4 min read
Navigating the US Tariff storm: challenges & opportunities
Lexi Coulter
Mediasmith

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