What are tertiary colors in the promotional products industry?
Tertiary colors are created by mixing a primary color with a secondary color. They offer a broader range of shades, making them ideal for customizing promotional products with unique and subtle designs.
Why should I use tertiary colors for my promotional products?
Tertiary colors allow brands to create more sophisticated, custom looks. These colors add depth and uniqueness, which can help your promotional products stand out and better reflect your brand identity.
How are tertiary colors applied to promotional products?
Tertiary colors are often applied through techniques like screen printing or digital printing. Pantone Matching Systems (PMS) ensure that the exact shade is consistently reproduced across all products.
What are some common examples of tertiary colors used in promotional products?
Examples of tertiary colors include red-orange, blue-green, and yellow-green. These colors are commonly used in eco-friendly items, custom apparel, and branded packaging.
What are the challenges of using tertiary colors in promotional products?
One of the main challenges is maintaining color consistency across multiple products. Since tertiary colors are blends, slight variations in the mixing process can lead to noticeable differences in shade.