What is the main purpose of merchandising in promotional products?
The main purpose of merchandising is to effectively present and promote products to enhance brand visibility and drive sales.

How can merchandising improve customer engagement?
By creating attractive displays and effective product placements, merchandising captures customer attention and encourages interaction with the brand.

What are some common tools used in merchandising?
Common tools include visual displays, point-of-sale materials, and digital marketing strategies.

How does merchandising differ from advertising?
While advertising focuses on creating awareness through various media, merchandising emphasizes the actual presentation and interaction of products.