How to Ensure Transparent Data Usage in AI Models

Data privacy and ethics must be a part of data strategies to set up for AI. Alignment and transparency are the most effective solutions. Both must be part of product design from day 1. Myths: Customers won’t share data if we’re transparent about how we gather it, and aligning with customer intent means less revenue. Instacart customers search for milk and see an ad for milk. Ads are more effective when they are closer to a customer’s intent to buy. Instacart charges more, so the app isn’t flooded with ads. SAP added a data gathering opt-in clause to its contracts. Over 25,000 customers opted in. The anonymized data trained models that improved the platform’s features. Customers benefit, and SAP attracts new customers with AI-supported features. I’ve seen the benefits first-hand working on data and AI products. I use a recruiting app project as an example in my courses. We gathered data about the resumes recruiters selected for phone interviews and those they rejected. Rerunning the matching after 5 select/reject examples made immediate improvements to the candidate ranking results. They asked for more transparency into the terms used for matching, and we showed them everything. We introduced the ability to reject terms or add their own. The 2nd pass matches improved dramatically. We got training data to make the models better out of the box, and they were able to find high-quality candidates faster. Alignment and transparency are core tenets of data strategy and are the foundations of an ethical AI strategy. #DataStrategy #AIStrategy #DataScience #Ethics #DataEngineering

This new white paper by Stanford Institute for Human-Centered Artificial Intelligence (HAI) titled "Rethinking Privacy in the AI Era" addresses the intersection of data privacy and AI development, highlighting the challenges and proposing solutions for mitigating privacy risks. It outlines the current data protection landscape, including the Fair Information Practice Principles, GDPR, and U.S. state privacy laws, and discusses the distinction and regulatory implications between predictive and generative AI. The paper argues that AI's reliance on extensive data collection presents unique privacy risks at both individual and societal levels, noting that existing laws are inadequate for the emerging challenges posed by AI systems, because they don't fully tackle the shortcomings of the Fair Information Practice Principles (FIPs) framework or concentrate adequately on the comprehensive data governance measures necessary for regulating data used in AI development. According to the paper, FIPs are outdated and not well-suited for modern data and AI complexities, because: - They do not address the power imbalance between data collectors and individuals. - FIPs fail to enforce data minimization and purpose limitation effectively. - The framework places too much responsibility on individuals for privacy management. - Allows for data collection by default, putting the onus on individuals to opt out. - Focuses on procedural rather than substantive protections. - Struggles with the concepts of consent and legitimate interest, complicating privacy management. It emphasizes the need for new regulatory approaches that go beyond current privacy legislation to effectively manage the risks associated with AI-driven data acquisition and processing. The paper suggests three key strategies to mitigate the privacy harms of AI: 1.) Denormalize Data Collection by Default: Shift from opt-out to opt-in data collection models to facilitate true data minimization. This approach emphasizes "privacy by default" and the need for technical standards and infrastructure that enable meaningful consent mechanisms. 2.) Focus on the AI Data Supply Chain: Enhance privacy and data protection by ensuring dataset transparency and accountability throughout the entire lifecycle of data. This includes a call for regulatory frameworks that address data privacy comprehensively across the data supply chain. 3.) Flip the Script on Personal Data Management: Encourage the development of new governance mechanisms and technical infrastructures, such as data intermediaries and data permissioning systems, to automate and support the exercise of individual data rights and preferences. This strategy aims to empower individuals by facilitating easier management and control of their personal data in the context of AI. by Dr. Jennifer King Caroline Meinhardt Link: https://lnkd.in/dniktn3V

✴ AI Governance Blueprint via ISO Standards – The 4-Legged Stool✴ ➡ ISO42001: The Foundation for Responsible AI #ISO42001 is dedicated to AI governance, guiding organizations in managing AI-specific risks like bias, transparency, and accountability. Focus areas include: ✅Risk Management: Defines processes for identifying and mitigating AI risks, ensuring systems are fair, robust, and ethically aligned. ✅Ethics and Transparency: Promotes policies that encourage transparency in AI operations, data usage, and decision-making. ✅Continuous Monitoring: Emphasizes ongoing improvement, adapting AI practices to address new risks and regulatory updates. ➡#ISO27001: Securing the Data Backbone AI relies heavily on data, making ISO27001’s information security framework essential. It protects data integrity through: ✅Data Confidentiality and Integrity: Ensures data protection, crucial for trustworthy AI operations. ✅Security Risk Management: Provides a systematic approach to managing security risks and preparing for potential breaches. ✅Business Continuity: Offers guidelines for incident response, ensuring AI systems remain reliable. ➡ISO27701: Privacy Assurance in AI #ISO27701 builds on ISO27001, adding a layer of privacy controls to protect personally identifiable information (PII) that AI systems may process. Key areas include: ✅Privacy Governance: Ensures AI systems handle PII responsibly, in compliance with privacy laws like GDPR. ✅Data Minimization and Protection: Establishes guidelines for minimizing PII exposure and enhancing privacy through data protection measures. ✅Transparency in Data Processing: Promotes clear communication about data collection, use, and consent, building trust in AI-driven services. ➡ISO37301: Building a Culture of Compliance #ISO37301 cultivates a compliance-focused culture, supporting AI’s ethical and legal responsibilities. Contributions include: ✅Compliance Obligations: Helps organizations meet current and future regulatory standards for AI. ✅Transparency and Accountability: Reinforces transparent reporting and adherence to ethical standards, building stakeholder trust. ✅Compliance Risk Assessment: Identifies legal or reputational risks AI systems might pose, enabling proactive mitigation. ➡Why This Quartet? Combining these standards establishes a comprehensive compliance framework: 🥇1. Unified Risk and Privacy Management: Integrates AI-specific risk (ISO42001), data security (ISO27001), and privacy (ISO27701) with compliance (ISO37301), creating a holistic approach to risk mitigation. 🥈 2. Cross-Functional Alignment: Encourages collaboration across AI, IT, and compliance teams, fostering a unified response to AI risks and privacy concerns. 🥉 3. Continuous Improvement: ISO42001’s ongoing improvement cycle, supported by ISO27001’s security measures, ISO27701’s privacy protocols, and ISO37301’s compliance adaptability, ensures the framework remains resilient and adaptable to emerging challenges.

21/86: 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗠𝗼𝗱𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗼𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗗𝗮𝘁𝗮? Your AI needs data, but is it using personal data responsibly? 🛑Threat Alert: If your AI model trains on data linked to individuals, you risk: Privacy violations, Legal & regulatory consequences, and Erosion of digital trust. 🔍 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗔𝘀𝗸 𝗕𝗲𝗳𝗼𝗿𝗲 𝗨𝘀𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗶𝗻 𝗔𝗜 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 📌 Is personal data necessary? If not essential, don't use it. 📌 Are unique identifiers included? Consider pseudonymization or anonymization. 📌 Do you have a legal basis? If the model uses PII, document your justification. 📌 Are privacy risks documented & mitigated? Ensure privacy impact assessments (PIAs) are conducted. ✅ What You Should Do ➡️ Minimize PII usage – Only use personal data when absolutely necessary. ➡️ Apply de-identification techniques – Use pseudonymization, anonymization, or differential privacy where possible. ➡️ Document & justify your approach – Keep records of privacy safeguards & compliance measures. ➡️ Align with legal & ethical AI principles – Ensure your model respects privacy, fairness, and transparency. Privacy is not a luxury, it’s a necessity for AI to be trusted. Protecting personal data strengthens compliance, ethics, and public trust in AI systems. 💬 How do you ensure AI models respect privacy? Share your thoughts below! 👇 🔗 Follow PALS Hub and Amaka Ibeji for more AI risk insights! #AIonAI #AIPrivacy #DataProtection #ResponsibleAI #DigitalTrust