AI CEOs: Genius or Gimmick? The Truth About Algorithmic Leadership

AI CEOs: Genius or Gimmick? The Truth About Algorithmic Leadership

Most people agree that CEOs have one of the safest jobs in the company. Unless the whole organization goes under, they rarely worry about being laid off or fired. But that may be changing. Here’s why.

AI is shaking up everything—yes, even that cushy corner office. We're seeing companies like NetDragon and Dictador appoint AI-powered CEOs, promising a new era of efficiency and objectivity. But is this the future of leadership, or just a high-tech publicity stunt?

According to Business Insider, NetDragon's AI "Rotating CEO," Tang Yu, supposedly boosted their stock by 10%. Meanwhile, Dictador's humanoid CEO, Mika, claims to eliminate human bias. 

Sounds impressive, right?

But a recent study from Cambridge revealed a catch. While AI excels at maximizing profits in good times, it completely fails during crises like pandemics.

AI Leadership: The Good, the Bad, and the Robotic

So, what's the real story? Should CEOs be worried their jobs are next on the chopping block, or are mass CEO layoffs a long way off? Let's take a closer look at some real-world examples:

  1. NetDragon's Tang Yu (The Efficiency Machine): This AI CEO uses data to make lightning-fast decisions, reportedly cutting operational delays by 15%. And, as we already mentioned, NetDragon's stock jumped 10% after Tang Yu took over. Chairman Dejian Liu also credits the AI with transforming risk assessment.
  2. Dictador's Mika (The Humanoid Hype): This rum company generated tons of buzz when it created a physical AI CEO named Mika. But, Fox Business notes that during an interview, Mika had awkward response delays. While advocates praise Mika's lack of bias, the company's revenue growth lags behind the industry average.

Numbers Don't Lie (But They Don't Tell the Whole Story)

At first glance, an AI CEO might seem like a solid option. Companies can eliminate the cost of paying their most expensive employee, and workers can feel confident about unbiased decisions. Toss in the added benefit of soaring stock performance and it seems like a foolproof plan. But is it really all it’s chalked up to be?

Ray Wu is an investment expert with decades of experience in management and financial markets. We asked him about the higher stock price after NetDragon switched to an AI CEO and whether investors should run to companies like this.

Wu says the stock price surge was mostly because of market sentiment and not business performance. He adds that, “Investors are drawn to AI narratives, and the novelty factor can generate short-term gains.”

💡The short answer? Proceed with caution.

AI and Risk Management: Investor’s Dilemma

Advocates of AI CEOs say our algorithmic bosses shine in areas like risk management, reducing inventory overstock, and assessing geopolitical risks. But a Cambridge study's pandemic simulation showed AI leaders struggle to adapt to unexpected crises, leading to liquidity problems. This may stem from AI’s over-reliance on historical data. 

Manny Bernabe is an AI evangelist with more than 15 years of experience in finance and analytics. He believes the heavy focus on observable trends and past data is AI’s Achilles heel. Why? Because it limits the ability to make strategic and forward-thinking decisions.

He warns about the classic Investor’s Dilemma that this mirrors:

Dominant companies, like Kodak with traditional film, failed to embrace disruptive technologies—such as digital photography—because they were too focused on protecting their existing business. An AI trained on past success might reinforce the status quo rather than recognizing when a bold pivot is necessary.

The Human Touch: Why We Still Need People in Charge

A Cambridge simulation study involving 344 people did find that AI CEOs can optimize supply chains and pricing to boost net margins by 18%. This aligns with NetDragon's gross margin increase after Tang Yu's arrival. However, in industries that rely on human connection (like Dictador's rum brand), human CEOs still outperform AI.

Ray Wu doesn’t find this human disconnect surprising at all. He says, “Leadership is not just about numbers. It requires emotional intelligence to motivate employees, navigate crises, and foster innovation.”

Manny Bernabe agrees and cites a specific example where this played out in the real world:

When Steve Jobs returned to Apple—one of his first moves was to shut down numerous projects to refocus the company on a few core initiatives. That kind of strategic prioritization wasn’t an obvious decision at the time, but it proved to be the right one. This level of judgment, the ability to recognize what not to pursue, and the foresight to make bold, unconventional choices remain uniquely human capabilities.

Ethical Dilemmas: Trust and Accountability

Research shows that most employees distrust AI-only decision-making. According to the Financial Post, even at Dictador, union reps complain that Mika can't negotiate contracts or address safetyconcerns. As one expert put it, "A machine cannot authentically promise work-life balance because it neither sleeps nor lives".

Additionally, the Cambridge simulation showed that AI CEOs were more likely to make environmentally harmful decisions to cut costs. In contrast, human leaders can make values-driven decisions, even if it means sacrificing profits.

Bernabe agrees that ethics is a top AI concern and warns board members against thinking they can simply blame AI for making faulty decisions. He says, “Any company attempting to offload accountability to an AI system won’t find regulators—or investors—willing to accept that premise.”

The Future: AI as a Co-Pilot, Not a Replacement

So, what should companies do? Avoid this new shiny toy or run headfirst into this niche form of innovation?

The best approach is likely a hybrid model, where AI handles data analysis and humans provide oversight and emotional intelligence. For example, companies can use an "AI Council" to generate strategies that human executives review and execute. NetDragon seems to be moving in this direction, with Tang Yu focusing on data analysis while humans handle community management.

AI can also provide leadership stability, but human leaders are better at adapting to change. The key is to find the right balance. Ray Wu explains:

Markets are unpredictable, and AI models rely on historical data, struggling with black swan events or shifting macroeconomic conditions. Humans can think beyond models: interpreting political, economic, and technological shifts in ways that AI can’t.

The Bottom Line: It's Complicated

Well, it seems that the human CEOs won’t have to worry about mass C-suite layoffs anytime soon. The future of AI in leadership will require a delicate balance between algorithmic precision and human wisdom.

Bernabe sums this up perfectly by saying, “AI can handle operational efficiency and optimize well-defined tasks. But real leadership requires intuition, risk-taking, and the ability to navigate ambiguity.”

What about you? Would you be comfortable working for an AI boss at your company? 

We asked 5.7 million AI Enthusiasts whether they’d like to work for a bot boss. Check out the poll results below.


Article content

About the Author: Tessina Grant Moloney

Article content

Tessina Grant Moloney is an AI ethics researcher investigating the socio-economic impact of AI and automation on marginalized groups. Subscribe to her AI Ethics newsletter segment at GenAI Works.

About the Finance SME: Manny Bernabe

Article content

Manny Bernabe is an AI evangelist, LinkedIn Top Voice, consultant, and educator with a background in startups and finance. Subscribe to his Finance+AI newsletter segment at GenAI Works.

About the Investment SME: Ray Wu

Article content

Ray Wu is a seasoned venture capitalist with over 20 years of experience developing, marketing, and investing in AI and emerging technologies. Subscribe to his AI Investment newsletter segment at GenAI Works.


Sources

  1. https://www.businessinsider.com/video-game-company-made-bot-its-ceo-stock-climbed-2023-3 
  2. https://www.businessinsider.com/ai-gpt-human-ceo-which-is-better-2024-10 
  3. https://aithority.com/botsintelligent-assistants/a-ceo-that-never-sleeps-and-earns-0-took-this-gaming-company-to-new-heights/
  4. https://gameworldobserver.com/2023/03/16/netdragon-websoft-shares-rise-ai-ceo
  5. https://www.tbsnews.net/offbeat/polish-company-employs-worlds-first-ever-ai-humanoid-robot-ceo-743622   
  6. https://www.foxbusiness.com/technology/mika-worlds-first-ai-human-like-robot-ceo
  7. https://financialpost.com/technology/ai-new-boss-replace-ceo-falls-short 


Muhammad Haris

Looking for Opportunities | Data Enthusiast | AI Agents | Computer Vision | Mathematics | Python | FastAPI | LangChain

2mo

Generative AIThis post raises important questions about the evolving role of AI in leadership. While the efficiency and objectivity of AI-driven CEOs may seem appealing, I believe true leadership requires emotional intelligence and the ability to navigate crises—qualities that AI currently struggles to replicate. It will be interesting to see how this dynamic unfolds as organizations consider both the potential and limitations of algorithmic leadership.

Like
Reply
Nathalia V.

Business Development at Banco Itaú · B2B SaaS | Customer Success & Sales Enablement | Digital Marketing | Bilingual | International Experience

4mo

If leadership was only about making logical decisions, perhaps algorithms would already be in charge but is that what we expect from a CEO? The rise of “algorithmic CEOs” raises an urgent question: Are we trading ethics, active listening and strategic vision for mathematical efficiency? Leading goes beyond processing data, it's about navigating uncertainty, taking risks and inspiring people and that, so far, no code has replicated. AI is a powerful ally, but it's still (and should be) humans who set the direction, build the culture and take the consequences.  Are we ready to lead with artificial intelligence without giving up emotional intelligence?

Like
Reply
Jose Gaona

Informatics Student | Computer Science Learner | Tech Institute & Saylor Academy

6mo

Thanks for sharing. That is humanity in action standing firm first against any other effort.

Like
Reply
Jose Gaona

Informatics Student | Computer Science Learner | Tech Institute & Saylor Academy

6mo

Very interesting, Totally a new approach for organization.

Like
Reply
Priyanka Shinde

Brand never change but evolve:-)

6mo

CEO as Robot, again who can work only based on Programmed Tasks without any of own independant Thought Process :-) 😉

Like
Reply

To view or add a comment, sign in

More articles by Generative AI

Explore content categories