Portrait of Richard Lowe

Richard Lowe is a freelance writer based in Los Angeles.

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Gold House Turns Its Gala Into a Brand Partnership Playbook

Branding

Gold Gala featured activations and experiences from brands that share Gold House’s mission.

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Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe

Liquid I.V. launched its summer campaign and a retro flavor in partnership with British R&B group FLO.

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Jameson Teams Up With J Balvin and KidSuper for Soccer’s Big Year

World Cup

Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.

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3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market

The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.

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Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art

Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. 

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Budweiser’s World Cup Campaign Tells Fans to Let It Pour

World Cup

Budweiser's World Cup campaign captures fans' emotions and stars Erling Haaland of Norway and Jürgen Klopp of Germany.

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Powerade Wants to Fuel All Athletes Ahead of the World Cup

World Cup

Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.

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Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood

Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'

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Megan Fox Puts Men Through Deodorant School for Dr. Squatch

Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.

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Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited

Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.

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