Agencies
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
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Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
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‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis
Observers say agencies won’t want to share client and proprietary data with a competitor
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Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis’ Arthur Sadoun trailing as the next-highest […]
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Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than […]
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Moburst’s Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
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EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
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Publicis to Acquire LiveRamp for $2.2 Billion
The data collaboration platform will remain agnostic under new owner
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One Quarter of North American Agencies Have Shifted to Fixed-Fee Pricing
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O’Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
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