Key research themes
1. How does multimodality and tourist self-presentation shape contemporary travel writing and place-making?
This research area focuses on how the multimodal practices of tourists—including linguistic, visual, and embodied performances—contribute to the discursive construction of place and the tourist’s self-identity within travel writing. The theme emphasizes the shift from solely textual accounts to the integration of various semiotic modes (e.g., images, poses, gestures) that produce privileged visions of destinations and tourists as 'global citizens.' This matters as it broadens the understanding of travel writing into a complex, hybrid genre that includes tourists’ mediated self-locations and reflects wider sociolinguistic processes under globalization.
2. In what ways do travel writing and storytelling influence destination image, identity construction, and tourist behavior?
This theme explores how narrative strategies, particularly storytelling, serve as pivotal mechanisms in shaping perceptions of travel destinations, constructing destination personalities, and influencing tourists’ attitudes and behavioral intentions. It investigates storytelling both as a marketing tool and as a cultural practice that mediates the tourist’s experience and the socio-political narratives attached to places. Understanding these processes is crucial for comprehending the interplay between travel writing and destination branding as well as for the development of effective tourism strategies.
3. How do travel writings engage with political, postcolonial, and identity discourses to reframe historical and contemporary mobility?
This research area investigates travel writing as a complex site where personal narratives intersect with broader geopolitical, postcolonial, and identity-related discourses. It examines how travelers’ accounts critique or replicate colonial legacy, how they embody and negotiate shifting identities amid mobility, and how travel narratives participate in political debates related to imperialism, nationalism, and resistance. This theme is significant because it situates travel writing within critical frameworks that reveal its political and ideological functions beyond mere description.