I'm really glad he changed his mind, but it really sucks that it took such intense blowback to get there. Matt Braly is right, though. If you need to use ai to make your project come to life, then your project isn't worth the effort.
This whole Amazon ai thing reminds me of this independent animator I saw over on YouTube a few years back. He was struggling with getting an indie pilot episode made because he was working full time and didn't have a lot of energy to focus on his project. So he turned to Ai.
His plan was to use ai to do all of the inbetween drawings. The results were... mixed at best.
Almost 80% of what the ai was generating was unusable. It was either inconsistent, glitchy, blurry, didn't have the right movements, or added stuff that he didn't ask for. He would have to reiterate the same scene over and over again until he managed to generate a handful of good frames.
He ended up spending more time cleaning up the few good frames the ai generated than he did drawing the actual key frames. And of course this resulted in thousands upon thousands of generated images and used a LOT of computing power.
And the whole time he was steadfast in doing this I was thinking, "wouldn't it just be easier if you drew the inbetween frames yourself?"
Like, you don't have to be outputting Disney quality animation for a pilot cartoon. And it doesn't have to look like limited animation either.
There are tried and true industry ways to save on frames and animation while still maintaining quality and smoothness. Both Toon Boom and Adobe Animate have ways to do inbetweening without needing Ai. This tech has existed for decades.
And ultimately what it came down to was he didn't want to put the effort into it. He wanted the notoriety of having an animated pilot, but didn't want to do any of the work of actually making the animated pilot.
So whenever I see things like this Amazon ai nonsense, I come back to thinking about that indie animator and his doomed pilot. The idea of the project means more to them than the actual effort to make the project a reality.