PitchBook Citation Guidelines

PitchBook, the leading private capital market intelligence platform

About PitchBook, a Morningstar Company

As the pulse of private capital markets, PitchBook delivers trusted, real-time data, research, and technology to help investors, dealmakers, and innovators make decisions with confidence. Its products provide comprehensive information on companies, investors, funds, deals, and people, along with tools that help professionals analyze market activity and make informed decisions. Founded in 2007, PitchBook today serves more than 100,000 clients worldwide and is recognized as the leading source of private capital market intelligence. PitchBook has grown to over 3,000 employees across offices in Seattle, San Francisco, New York, London, Singapore, Mumbai and other global locations. Since 2016, PitchBook has operated as a subsidiary of Morningstar, Inc.

Citing PitchBook

When attributing PitchBook content, please use the following standards:

  1. Online Publications:
    • Always hyperlink to www.pitchbook.com or the specific PitchBook research report, news article, or press release being referenced.
    • Use the following source line: Source: PitchBook, a Morningstar company
  2. Print Publications: Use the following source line without hyperlinking: Source: PitchBook, a Morningstar company
  3. Charts, Graphs, and Tables: For visuals that incorporate PitchBook data, include the citation in the figure caption or footnote: Source: PitchBook, a Morningstar company
  4. Spokesperson or Analyst Quotes:
    • Attribute quotes using the individual’s full name, title, and company: Jane Doe, Senior Analyst, PitchBook
    • In some cases, PitchBook PR may request attribution as: PitchBook spokesperson
  5. Aggregated or Unreviewed Data: If the data has not been reviewed by PitchBook analysts or may not align with PitchBook methodology, you must include the following disclaimer:
    The cited data has not been reviewed by PitchBook analysts and may be inconsistent with PitchBook methodology.
  6. Social Media Use: When citing PitchBook data on platforms such as LinkedIn or X (Twitter), tag PitchBook’s official account (@PitchBook) whenever possible and include: Source: PitchBook, a Morningstar company
  7. General Notes
    • Please capitalize the B in PitchBook.
    • Ensure citations are placed close to the data or quote being referenced.
    • For any questions on proper attribution, contact PitchBook PR at [email protected]