Results for 'Microeconomic Theory'

286+ found
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  1.  50
    Microeconomic Theory.James Bergin - 2005 - Oxford University Press UK.
    Microeconomic Theory is based on lecture notes for a graduate course in microeconomic theory. It covers a broad range of topics, and to some extent the lecture structure is retained in the style of the book. The author provides a clear account of the main ideas in each area concisely, and in some depth of detail. The presentation is at an advanced level and provides succinct coverage of the material in a self contained discussion. Chapters are (...)
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  2.  75
    A skeptical history of microeconomic theory.Alexander Rosenberg - 1980 - Theory and Decision 12 (1):79-93.
  3. Defending Microeconomic Theory.Daniel Hausman - 1984 - Philosophical Forum 15 (4):392.
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  4. Managerial ethics and microeconomic theory.LaRue Tone Hosmer - 1984 - Journal of Business Ethics 3 (4):315 - 325.
    There is a very apparent conflict between economists and ethicists over the moral standards that should be applied to the managers of business firms. The view of most economists is that moral standards in business are not relevant, beyond the normal personal obligations to speak the truth and observe the law, because profit maximizing behaviour, under market and resource constraints, leads inexorably to social welfare optimization. The opposing view of most humanists is that modern markets are not competitive enough to (...)
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  5. Towards a better microeconomic theory.Richard M. Cyert & Garrel Pottinger - 1979 - Philosophy of Science 46 (2):204-222.
    We summarize the evidence and arguments usually employed against the use of the profit maximization assumption in microeconomic theory, and then pass directly to the methodological arguments. Two arguments are considered. The first summarizes positions which have been taken by various defenders of the "people who think a theory should be given up just because it is false are naive and confused" view. To rebut this view, we develop a scheme for classifying theoretical assumptions and show that (...)
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  6.  69
    (1 other version)Lecture Notes in Microeconomic Theory: The Economic Agent.Ariel Rubinstein - 2006 - Princeton University Press.
    This book presents Ariel Rubinstein's lecture notes for the first part of his well-known graduate course in microeconomics.
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  7. Insider apology for microeconomic theorising?Maarten Janssen, Tarja Knuuttila & Mary S. Morgan - 2024 - Journal of Economic Methodology 31 (4):220-231.
    This comment on 'Economic theories and their Dueling interpretations' questions the descriptive adequacy of the ‘sociology of economics' proposed by Gilboa, Postlewaite, Samuelson, and Schmeidler (GPSS) (2022). We ask whether economists still perceive the role of microeconomic theory as central as do GPSS. In particular, is present-day economics unified by the principles of maximising, subject to constraints and equilibrium analysis? We argue that this is not the case. GPSS’ appeal to the interpretative flexibility of economic theories appears apologetic, (...)
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  8. Essential Microeconomics.John G. Riley - 2012 - Cambridge University Press.
    Essential Microeconomics is designed to help students deepen their understanding of the core theory of microeconomics. Unlike other texts, this book focuses on the most important ideas and does not attempt to be encyclopedic. Two-thirds of the textbook focuses on price theory. As well as taking a new look at standard equilibrium theory, there is extensive examination of equilibrium under uncertainty, the capital asset pricing model, and arbitrage pricing theory. Choice over time is given extensive coverage (...)
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  9.  12
    Dilemmas in Economic Theory: Persisting Foundational Problems of Microeconomics.Michael Mandler - 2001 - Oxford University Press USA.
    Mandler argues that post WWII general equilibrium theory, with its rejection of utilitariansim and marginal productivity, does not adequately address the problems earlier neoclassicism - however flawed it may have been - was designed to solve.
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  10. The Microeconomic Interpretation of Games.Chantale LaCasse & Don Ross - 1994 - PSA: Proceedings of the Biennial Meeting of the Philosophy of Science Association 1994:379 - 387.
    This paper is part of a larger project defending of the foundations of microeconomics against recent criticisms by philosophers. Here, we undermine one source of these criticisms, arising from philosophers' disappointment with the performance of microeconomic tools, in particular game theory, when these are applied to normative decision theory. Hollis and Sugden have recently articulated such disappointment in a sophisticated way, and have argued on the basis of it that the economic conception of rationality is inadequate. We (...)
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  11.  97
    The logical structure of modern neoclassical static microeconomic equilibrium theory.Ernst W. Händler - 1980 - Erkenntnis 15 (1):33 - 53.
  12. Microfoundations: The Compatibility of Microeconomics and Macroeconomics.E. Roy Weintraub - 1979 - Cambridge University Press.
    This is the first full-length survey of current work which examines the compatibility of microeconomics and macroeconomics. Its particular distinction is that it makes accessible, to non-specialists, those extensive modern refinements of general equilibrium theory which are linked to macroeconomics and monetary theory. Part I traces the development and interlocking nature of two scientific research prgrams, macroeconomics and neo-Walrasian analysis. The five chapters in this part examine general equilibrium theory, Keynes' contribution, the 'neoclassical synthesis', and the Clower–Leijonhufvud (...)
     
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  13. Omniscience and rationality in microeconomics.Maurice Lagueux - unknown
    It would be very difficult to discuss the question concerning the hypothesis of omniscience in microeconomics without relating this hypothesis to the more fundamental hypothesis of rationality (usually referred to as rationality principle or postulate) which is at the base of the very idea of an economic theory and even social sciences. Indeed omniscience is a quality which was typically attributed to homo oeconomicus whose essential characteristic is to be perfectly "rational". This association between omniscience and rationality goes back (...)
     
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  14.  32
    Economics without Preferences: Microeconomics and Policymaking Beyond the Maximizing Individual.Michael Mandler - 2024 - Cambridge University Press.
    Economics without Preferences lays out a new microeconomics – a theory of choice behavior, markets, and welfare – when agents lack the preferences and marginal judgments that economics normally relies on. Agents without preferences defy the rules of the traditional model of rational choice but they can still systematically pursue their interests. The theory that results resolves several puzzles in economics. Status quo bias and other anomalies of behavioral economics shield agents from harm; they are expressions rather than (...)
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  15. Autodetermination in Microeconomics.Olaf L. Müller - 2004 - Analyse & Kritik 26 (2):319-345.
    My philosophical case study concerns textbook presentations of the theory of demand. Does this theory contain anything more than just a collection of tautologies? In order to determine its empirical content, it must be viewed holistically. But then, the theory implies false factual claims. We can avoid this result by embracing the theory’s normative character. The resulting consequences will be illuminated with the new autodetermination thesis recently proposed in the philosophy of physics by Oliver Timmer. Applying (...)
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  16. Some issues surrounding the reduction of macroeconomics to microeconomics.Alan Nelson - 1984 - Philosophy of Science 51 (4):573–594.
    This paper examines the relationship between modern theories of microeconomics and macroeconomics and, more generally, it evaluates the prospects of theoretically reducing macroeconomics to microeconomics. Many economists have shown strong interest in providing "microfoundations" for macroeconomics and much of their work is germane to the issue of theoretical reduction. Especially relevant is the work that has been done on what is called The Problem of Aggregation. On some accounts, The Problem of Aggregation just is the problem of reducing macroeconomics to (...)
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  17.  65
    Principles of Behavioral Economics: Microeconomics and Human Behavior.Sanjit Dhami - 2024 - Cambridge University Press.
    Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciting areas of modern economics. It demonstrates how models of economic theory can be enriched by using interdisciplinary insights from psychology, sociology, evolutionary biology, and neuroscience to build the basis for a more empirically supported set of economic principles. Unique in its level of rigor and lucidity, the book highlights the important link between theoretical and empirical economics by (...)
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  18.  38
    Putting Jurisprudence Back into Economics: On what is really wrong with today's neoclassical theory.David Ellerman - 2021 - Cham: SpringerNature.
    This first chapter treats (informally) the sins of omission and commission about property rights and contracts in neoclassical microeconomic theory. The analysis is developed at both the descriptive and normative levels, and then the Fundamental Theory of Property Theory connects the two levels. That theorem is the property theoretic counterpart of the price theoretic theorem that a competitive equilibrium, under certain assumptions, is Pareto optimal. The property theoretic version states that when the market mechanism operates with (...)
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  19.  15
    (1 other version)The gap between macroeconomic and microeconomic health resources allocation decisions: The case of nurses.Evridiki Papastavrou, Panagiotis Kiekkas & Michael Igoumenidis - 2019 - Nursing Philosophy 21 (1).
    The allocation of healthcare resources takes place at two distinct levels. At the macroeconomic level, policymakers decide on budgets, staffing, cost‐effectiveness thresholds, clinical guidelines and insurance payments; at the microeconomic level, healthcare professionals decide on whom to treat, what the appropriate treatment is, how much time and effort should each patient receive and how urgent the need for care is. At both levels, there is a constant social need for just allocation. Policymakers are mostly guided by abstract principles of (...)
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  20.  58
    (1 other version)The Modal View and Defending Microeconomics.Steven Rappaport - 1986 - PSA: Proceedings of the Biennial Meeting of the Philosophy of Science Association 1986:289 - 297.
    What Daniel Hausman has called 'the simple criticism of economic theory' affirms that neoclassical microeconomic models include false statements, and therefore economists cannot rationally accept such models. Hausman considers, but rejects, the modal view of economic models as a defense of neoclassical theory against the simple criticism. I attempt to show that, on the contrary, the modal view can be used to defend neoclassical micro theory. The modal view distinguishes theoretical from applied economic models. Theoretical models (...)
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  21.  49
    Neo-Classical Economics and Evolutionary Theory: Strange Bedfellows?Alex Rosenberg - 1992 - PSA: Proceedings of the Biennial Meeting of the Philosophy of Science Association 1992:174 - 183.
    Microeconomic theory and the theory of natural selection share salient features. This has encouraged economics to appeal to the character of evolutionary theory in defending the adequacy of microeconomics, despite its evident weaknesses as an explanatory or predictive theory. This paper explores the differences and similarities between these two theories and the phenomena they treat in order to assess the force of the economist's appeal to evolutionary theory as a model for how economic (...) should proceed. (shrink)
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  22. The nomological character of microeconomics.Alexander Rosenberg - 1975 - Theory and Decision 6 (1):1-26.
  23. Market theory and moral theory in health policy.Wendy K. Mariner - 1983 - Theoretical Medicine and Bioethics 4 (2).
    Recent efforts to introduce competition, consistent with microeconomic theory, into the United States health care system raise questions of distributive justice. Similarities between microeconomic theory and libertarian philosophy suggest the possibility of confusing economic goals of efficiency and cost containment with social goals of equity of access to care. This paper raises the fear that if the two are confused, society may unwittingly abandon any serious effort to ensure that the poor have access to essential types (...)
     
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  24. Are “All-and-Some” Statements Falsifiable After All?: The Example of Utility Theory.Philippe Mongin - 1986 - Economics and Philosophy 2 (2):185-195.
    Popper's well-known demarcation criterion has often been understood to distinguish statements of empirical science according to their logical form. Implicit in this interpretation of Popper's philosophy is the belief that when the universe of discourse of the empirical scientist is infinite, empirical universal sentences are falsifiable but not verifiable, whereas the converse holds for existential sentences. A remarkable elaboration of this belief is to be found in Watkins's early work on the statements he calls “all-and-some,” such as: “For every metal (...)
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  25. Trope theory framework for agent-based modeling in economics.Panu Jalas - manuscript
    We discuss how to define “agents” and “objects” for agent-based modeling in economics (ABM) using the principles of philosophical trope theory and then propose a set of definitions for creating a framework where the tropes could be used as the objects of computation when creating models for ABM in a way that the agents can be considered as “trope processors”. We establish sets of assumptions to characterize agents and objects with tropes and we discuss the assumptions, how economic objects (...)
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  26. An economic theory of patient decision-making.Douglas O. Stewart & Joseph P. DeMarco - 2005 - Journal of Bioethical Inquiry 2 (3):153-164.
    Patient autonomy, as exercised in the informed consent process, is a central concern in bioethics. The typical bioethicist's analysis of autonomy centers on decisional capacity—finding the line between autonomy and its absence. This approach leaves unexplored the structure of reasoning behind patient treatment decisions. To counter that approach, we present a microeconomic theory of patient decision-making regarding the acceptable level of medical treatment from the patient's perspective. We show that a rational patient's desired treatment level typically departs from (...)
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  27. Samuel Bowles' “Microeconomics: Behavior, Institutions and Evolution”. [REVIEW]Guillaume Hollard - 2006 - Theory and Decision 62 (4):375-378.
  28. Economic Theory and Cognitive Science: Microexplanation.Don Ross - 2007 - Bradford.
    In this study, Don Ross explores the relationship of economics to other branches of behavioral science, asking, in the course of his analysis, under what interpretation economics is a sound empirical science. The book explores the relationships between economic theory and the theoretical foundations of related disciplines that are relevant to the day-to-day work of economics -- the cognitive and behavioral sciences. It asks whether the increasingly sophisticated techniques of microeconomic analysis have revealed any deep empirical regularities -- (...)
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  29.  33
    A brief prehistory of the theory of the firm.Paul Walker - 2018 - New York, NY: Routledge, Taylor & Francis Group.
    The theory of the firm did not exist, in any serious manner, until around 1970. Only then did the current theory of the firm literature begin to emerge, based largely upon the work of Ronald Coase and to a lesser degree Frank Knight. It was work by Armen Alchian, Robert Crawford, Harold Demsetz, Michael Jensen, Benjamin Klein, William Meckling and Oliver Williamson, among others, that drove the upswing in interest in the firm among mainstream economists. This accessible book (...)
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  30. The Labour Theory of Property and Marginal Productivity Theory.David Ellerman - 2016 - Economic Thought 5 (1):19.
    After Marx, dissenting economics almost always used 'the labour theory' as a theory of value. This paper develops a modern treatment of the alternative labour theory of property that is essentially the property theoretic application of the juridical principle of responsibility: impute legal responsibility in accordance with who was in fact responsible. To understand descriptively how assets and liabilities are appropriated in normal production, a 'fundamental myth' needs to be cleared away, and then the market mechanism of (...)
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  31.  78
    Revealed preference versus the utilitarian approach: discussion on the foundations of consumer theory.Carlos Villacís - 2021 - Cinta de Moebio 72:164-182.
    Resumen: En el presente artículo se realiza una comparación crítica de dos enfoques sobre los fundamentos de la teoría microeconómica del comportamiento del consumidor, a saber: el enfoque utilitarista y el de la preferencia revelada. Se lleva a cabo un análisis de la preferencia revelada en el contexto de la introducción de restricciones a la función de elección en la teoría de la decisión. Se evalúan sus ventajas y limitaciones en contraste con el problema de la utilidad propio del punto (...)
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  32. The Structure of Scientific Theories.Rasmus Grønfeldt Winther - 2015 - Stanford Encyclopedia of Philosophy.
    Scientific inquiry has led to immense explanatory and technological successes, partly as a result of the pervasiveness of scientific theories. Relativity theory, evolutionary theory, and plate tectonics were, and continue to be, wildly successful families of theories within physics, biology, and geology. Other powerful theory clusters inhabit comparatively recent disciplines such as cognitive science, climate science, molecular biology, microeconomics, and Geographic Information Science (GIS). Effective scientific theories magnify understanding, help supply legitimate explanations, and assist in formulating predictions. (...)
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  33.  3
    The Theory of Corporate Finance.Jean Tirole - 2005 - Princeton University Press.
    The past twenty years have seen great theoretical and empirical advances in the field of corporate finance. Whereas once the subject addressed mainly the financing of corporations--equity, debt, and valuation--today it also embraces crucial issues of governance, liquidity, risk management, relationships between banks and corporations, and the macroeconomic impact of corporations. However, this progress has left in its wake a jumbled array of concepts and models that students are often hard put to make sense of. Here, one of the world's (...)
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  34. A Theory of Earnings Distribution.Robert Weizsäcker - 1993 - Cambridge University Press.
    An understanding of the origins of earnings distributions is of central importance for any public policy which has the aim of combating economic inequality. The aim of this book is to provide a satisfactory theoretical foundation which could serve as the rational basis for such policies. The approach, strongly influenced by human capital theory, is especially novel in that it permits individual analyses at three interconnecting levels of aggregation using the same basic microeconomic model: the level of earnings (...)
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  35.  85
    Ordinal Or Cardinal Utility: A Note.Robert Wutscher & Walter E. Block - 2014 - Studia Humana 3 (1):27-37.
    Modern microeconomic theory is based on a foundation of ordinal preference relations. Good textbooks stress that cardinal utility functions are artificial constructions of convenience, and that economics does not attribute any meaning to “utils.” However, we argue that despite this official position, in practice mainstream economists rely on techniques that assume the validity of cardinal utility. Doing so has turned mainstream economic theorizing into an exercise of reductionism of objects down to the preferences of ‘ideal type’ subjects.
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  36.  7
    Bankruptcy Reconsidered: A Teleological Theory of Enterprise.Terrence Moore - manuscript
    Bankruptcy is conventionally understood as a financial condition: expenses exceed income, and the enterprise cannot continue. This paper argues that this definition is inadequate and misleading. Drawing on the Noura framework and the Durable Flourishing Indices (DFI), the paper proposes a teleological theory of bankruptcy: an enterprise is bankrupt if and only if it cannot, at its mature or expected operational scale, generate enough income to provide the requisites of productive participation for all participants. These requisites—derived from the broader (...)
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  37.  47
    Cournot's Trade Theory and its Neoclassical Appropriation: Lessons to be Learnt about the Use and Abuse of Models.Eithne Murphy - 2017 - Economic Thought 6 (2):1.
    This paper seeks to rehabilitate the trade theory of Augustin Cournot. In contrast to the widespread awareness among neoclassical economists of Cournot's contribution to microeconomics, there is general ignorance of his trade theory, which an earlier generation of neoclassical theorists attributed to its erroneous conclusions. I dispute this view and attempt to show the internal consistency of Cournot's trade analysis. While the assumptions underpinning his trade theory could be considered extreme, they need to be understood in the (...)
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  38.  31
    Full Industry Equilibrium: A Theory of the Industrial Long Run.Arrigo Opocher & Ian Steedman - 2015 - Cambridge University Press.
    This highly original book develops a systematic zero-net-profit comparative statics theory of the firm that challenges many widely held views in microeconomics. It builds a bridge between the marginalist long-run theory of the firm and Sraffian theory to create a unified theoretical framework that explains how firms react to exogenous shocks resulting in new equilibrium positions of the whole economy. The central message of the book is that too often economists expect more from the microeconomic laws (...)
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  39. Econometrics and Economic Theory in the 20th Century: The Ragnar Frisch Centennial Symposium.Steinar Strøm (ed.) - 1999 - Cambridge University Press.
    Ragnar Frisch received the first Nobel Memorial Prize in Economic Science together with Jan Tinbergen in 1969 for having played an important role in ensuring that mathematical techniques figure prominently in modern economic analysis. Frisch was also a co-founder of the Econometric Society in 1930, the inaugural editor of its journal Econometrica for over 20 years, and a major figure in Norwegian academic life. This collection of essays derived from the centennial symposium which marked Frisch's birth explores his contributions to (...)
     
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  40.  24
    Money Capital in the Theory of the Firm: A Preliminary Analysis.Douglas Vickers - 1987 - Cambridge University Press.
    The place of money capital in the theory of the firm has remained a relatively neglected question in traditions of economic analysis. In this highly integrative work, issues in production, pricing, capital investment and financial theory are brought to new levels of interdependence. Developing a three-part argument, Money Capital in the Theory of the Firm deals successively with the theoretical issues and analytic motivation, the neoclassical tradition and postclassical perspectives. In doing so, it presents a self-contained foundation (...)
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  41.  67
    The SAGE handbook of feminist theory.Mary Evans, Clare Hemmings, Marsha Henry, Hazel Johnstone, Sumi Madhok, Ania Plomien & Sadie Wearing (eds.) - 2014 - Thousand Oaks, California: SAGE reference.
    At no point in recorded history has there been an absence of intense, and heated, discussion about the subject of how to conduct relations between women and men. This Handbook provides a comprehensive guide to these omnipresent issues and debates, mapping the present and future of thinking about feminist theory. The chapters gathered here present the state of the art in scholarship in the field, covering: epistemology and marginality; literary, visual and cultural representations; sexuality; macro and microeconomics of gender; (...)
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  42.  56
    The roles and import of revealed preference theory.Mikaël Cozic - 2025 - Journal of Economic Methodology 32 (3):211-224.
    More than eighty years after the seminal work of Paul Samuelson, Revealed Preference Theory (RPT) is still a lively area in microeconomics and choice theory. The notion of ‘revealed preference’ is also much discussed in the philosophy of economics: it is at the center of methodological (on the status of behavioral evidence for choice models) and semantical (on the meaning of the preference concept) debates. The aim of this paper is to propose a clarification of the aims and (...)
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  43. Realism, Commonsensibles, and Economics:The Case of Contemporary Revealed Preference Theory.D. Wade Hands - 2012 - In Aki Lehtinen, Jaakko Kuorikoski & Petri Ylikoski, Economics for real: Uskali Mäki and the place of truth in economics. New York: Routledge. pp. 156-178.
    This paper challenges Mäki's argument about commonsensibles by offering a case study from contemporary microeconomics – contemporary revealed preference theory (hereafter CRPT) – where terms like "preference," "utility," and to some extent "choice," are radical departures from the common sense meanings of these terms. Although the argument challenges the claim that economics is inhabited solely by commonsensibles, it is not inconsistent with such folk notions being common in economic theory.
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  44. The potentials and limitations of rational choice theory: An interview with Gary Becker.Catherine Herfeld - 2012 - Erasmus Journal for Philosophy and Economics 5 (1):73.
    Gary S. Becker (Pennsylvania, 1930) is a university professor at the Departments of Economics, Sociology, and the Graduate School of Business at the University of Chicago, Illinois. Becker earned his undergraduate degree from Princeton University and was awarded a PhD by the University of Chicago in 1955 for a thesis on the economics of discrimination, under the supervision of Milton Friedman. After teaching at Columbia University from 1957 to 1969, he returned to the University of Chicago where he has been (...)
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  45.  55
    Does the paradox of choice exist in theory? A behavioral search model and pareto-improving choice set reduction algorithm.Shane Sanders - forthcoming - AI and Society:1-11.
    A growing body of empirical evidence suggests the existence of a Paradox of Choice, whereby a larger choice set leads to a lower expected payoff to the decisionmaker. These empirical findings contradict traditional choice-theoretic results in microeconomics and even social psychology, suggesting profound yet unexplained aspects of choice settings/behavior. The Paradox remains largely as a theoretically-rootless empirical phenomenon. We neither understand the mechanisms and conditions that generate it, nor whether the Paradox stems from choice behavior, choice setting, or both. We (...)
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  46. The Futility of Multiple Utility.Timothy J. Brennan - 1993 - Economics and Philosophy 9 (1):155-164.
  47. Two styles of neuroeconomics.Don Ross - 2008 - Economics and Philosophy 24 (3):473-483.
    I distinguish between two styles of research that are both called . Neurocellular economics (NE) uses the modelling techniques and mathematics of economics to model relatively encapsulated functional parts of brains. This approach rests upon the fact that brains are, like markets, massively distributed information-processing networks over which executive systems can exert only limited and imperfect governance. Harrison's (2008) deepest criticisms of neuroeconomics do not apply to NE. However, the more famous style of neuroeconomics is behavioural economics in the scanner. (...)
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  48. Symposium on Amartya Sen’s philosophy: 2 Unstrapping the straitjacket of ‘preference’: a comment on Amartya Sen’s contributions to philosophy and economics.Elizabeth Anderson - 2001 - Economics and Philosophy 17 (1):21-38.
    The concept of preference dominates economic theory today. It performs a triple duty for economists, grounding their theories of individual behavior, welfare, and rationality. Microeconomic theory assumes that individuals act so as to maximize their utility – that is, to maximize the degree to which their preferences are satisfied. Welfare economics defines individual welfare in terms of preference satisfaction or utility, and social welfare as a function of individual preferences. Finally, economists assume that the rational act is (...)
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  49.  86
    結託に頑健な適応的価格設定法.松原 繁夫 - 2001 - Transactions of the Japanese Society for Artificial Intelligence 16 (6):375-383.
    Pricing goods properly is critical for the further growth of electronic commerce. One price discrimination technique drawn from microeconomics theory has shown promise as regards the trading of information services. This technique, however, has a serious drawback in that it assumes that a seller knows the distribution of buyers’ preferences. Unfortunately, obtaining such data is not always easy. We can incorporate agent technologies into the technique, namely, by gathering sales data and updating information about buyers, and thus improve the (...)
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  50.  39
    European Perspectives on Behavioural Law and Economics.Klaus Mathis (ed.) - 2015 - Cham: Springer.
    This anthology highlights the theoretical foundations as well as the various applications of Behavioural Law and Economics in European legal culture. By the same token, it fosters the dialogue between European and American Law and Economics scholars. The traditional neo-classical microeconomic theory explains human behaviour by using Rational Choice. According to this model, people tend to maximize the difference between expected utility and cost ("expected utility theory"). This theory includes three assumptions: (1) unbounded rationality, (2) unbounded (...)
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