I've talked a bit about this, but we've now got numbers. 60-80% of PWHL ticket buyers have never been to a live NHL game. It's a a new market, expanding hockey. It's not cannibalizing the NHL market or other markets. It's also different fans with different expectations. Interestingly, the mostly-female Pdub market isn't interesting in family-friendliness. NHL games/teams put a high emphasis on being for the whole family, but Pdub fans are there to see high levels of skill and competition.
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Oliver Moss
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