Sure Player Recordings was launched on Saturday the 9th of December 2006 at Turnmills in London.

Now Based in Brazil, Carlos Francisco (Label manager) has a long career in the club industry holding and organising events and DJ residencies for many promoters, clubs, events and countries such as Ministry of Sound, Turnmills (London) The Cross (London) Blue Cube, Privilege (Ibiza) BCM, Pacha, La Terrazza (Barcelona), Zona, Propaganda (Moscow) Lounge Beach (Brasil) El Colmillo (Mexico) and has traveled the globe on many tours and events.

As head of A&R for SP Recordings, the music on this label will be a direct reflection of Carlos’s taste for music. The ever growing catalogue has a roster of fresh up and coming talent as well as from established artists in the dance circuit.