Production video
from a single API call

”AI laddered up to [the creative idea] perfectly, and the client was stoked that we were doing this partnership. We could create marketing materials for them that did not harm or put the animals under any stress at all. We weren’t filming the animals, we weren’t going there with lights and crew and putting the animals under stress.”

"At the very end, the creative changed and evolved and improved a lot with the tools that we had for creating new scenes, and created different angles, even with the prompts, we were getting different scenes, different sequences that we were able to adjust the creative and actually improve ideas."

“LTX's HDR IC-LoRA gives our compositors and colorists the latitude to truly blend these elements rather than just stack them. We're applying it across our generative animation and augmented crowds, and the line between what's generated and what's traditionally rendered disappears.”

"When editing AI-generated shots, the final edit always looks off, different contrast, values, color balance from shot to shot. We try to unify it in post, but 8-bit SDR leaves almost no latitude for color correction."

"The industry has long needed a bridge between generative AI and professional finishing standards. By moving past 8-bit SDR, we’ve eliminated the technical gap that kept AI assets from being used on high-fidelity displays and within complex spatial experiences. We’re no longer compromising on bit depth; we’re finally getting the dynamic range required for cinematic immersion in XR and virtual production. In the past, AI-generated content was a black box; you couldn't relight it or grade it without the image falling apart. Now, these assets behave like the real world, carrying the dynamic range needed to sit alongside traditionally captured elements. This gives our teams a professional-grade toolkit to integrate generative AI into their creative process."