My favorite of Hustwit’s films (I wasn’t a big fan of Helvetica) because he finally puts the spotlight on people, for which design is both by and for, instead of concepts and helps illuminate their personalities, motivations, idiosyncrasies. I just wish Hustwit let a little more innate curiosity drive the narrative—sometimes, and especially with Helvetica, he seems motivated to create a film because he likes the topic, not because he wants to understand it—but perhaps that’s okay?

I did leave…