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Aspilon Cosmetics
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Press kit.

Aspilon is buildable, breathable camouflage cosmetics for skin differences. We're a Belgian DTC brand, founded by Matthias De Potter (lived experience) and Dr. Barbara Geusens (dermatology + bio-engineering).

Fact bank

Founded
2025, Ghent, Belgium
Founders
Matthias Aspilon (CEO, lived experience) + Dr. Barbara Geusens (CSO, dermatology)
Mission
High-performance camouflage cosmetics for people with skin differences (port-wine stains, rosacea, vitiligo, post-surgical scarring, melasma).
Hero products
Buildable Foundation · CC Cream · Bundle
Manufacture
Formulated + manufactured in Belgium
Animal testing
None. Vegan-friendly formulations.

Founder bio · Matthias Aspilon

Matthias grew up with a port-wine stain across his right cheek. For twenty years “coverage” meant pore-clogging, mask-heavy makeup that flagged the difference it was meant to hide. He started Aspilon in 2025 with Dr. Barbara Geusens after a year of formulation work in Ghent, the brand he wished had existed when he was thirteen.

He’s a public speaker on visible-difference advocacy in Belgium + the UK. Available for interviews on launch date and during press windows; typical lead time is two business days.

Founder bio · Dr. Barbara Geusens, CSO

Dr. Geusens leads Aspilon’s formulation work. PhD in dermatology + 12 years in clinical research at Ghent University Hospital. Specialised in barrier-friendly formulations for compromised skin (rosacea, post-procedural recovery, eczema-prone tolerability).

Available for technical interviews on the dermatology + ingredient side. Lead time: one week.

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As seen in

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