About The Fundraising Effectiveness Project
About FEP
The Fundraising Effectiveness Project (FEP)
In 2006, the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results at a faster pace. Today, FEP is a collaboration of the AFP Foundation and Giving Tuesday.
FEP Annual Reports
The groundbreaking annual Fundraising Effectiveness Survey, piloted in November 2006, collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. Participants can use this industry data, which AFP offers free, to make better-informed, growth-oriented budget decisions to boost donor revenue.
FEP Fundraising Fitness Test
In collaboration with PSI/Adventist, the FEP has developed the downloadable Excel-based FEP Fundraising Fitness Test that allows nonprofits to measure and evaluate their fundraising programs against a set of over 100 performance indicators by five donor giving levels. In addition, the seven GiG Reports in the downloadable Excel-based FEP Growth-in-Giving (GiG) Reports template (revised and simplified) provide concise, yet informative pictures of fundraising gains and losses-growth in giving and attrition – in a simple, reader-friendly format that the executive staff and board members can understand.
Donor Software Firms Facilitate Nonprofits’ Participation
A critical element in the success of this project has been the cooperation and support of numerous donor software firms. The following firms assisted with the design of the FEP survey and provided data from 2007-2013 for the annual FEP survey and report: Bloomerang, Donor2/Campus Management Corporation, DonorPerfect Fundraising Software, eTapestry(Blackbaud), GiftWorks (Mission Research), MatchMaker FundRaising Software, Metafile Information Systems Inc., PhilanthrAppeal (FundTrack Software), The Raiser’s Edge (Blackbaud), ROI Solutions, Telosa Software Inc. (Exceed!).
Questions? Please contact The Fundraising Effectiveness Project at [email protected]
Partner Organizations
AFP Foundation for Philanthropy
The AFP Foundation for Philanthropy enhances philanthropy and volunteerism through programs of education, research, and service that benefit those who lead, serve and support nonprofit institutions. The purpose of the Foundation is to generate resources for strategic initiatives that advance fundraising worldwide.
GivingTuesday
GivingTuesday is a global movement that unleashes the power of radical generosity. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past nine years, it has grown to inspire hundreds of millions of people to give, collaborate, and celebrate generosity year-round. The GivingTuesday Data Commons is dedicated to primary research on giving trends and generous behavior and works with over 100 contributing partners and 50 global data labs to use data to inspire more giving around the world.
