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Comment: There is promotional language in this article. Also, is this an autobiography? If so, keep in mind it's not always a good thing. Also, per WP:COI, you would be required to disclose your conflict of interest. 🌀Hurricane Wind and Fire (talk) (contribs)🔥 02:53, 9 December 2025 (UTC)
Susan Castle
Susan Castle is an Australian business and marketing professional noted for her work in the coffee, chocolate, and food retail sectors. She has been the subject of multiple feature articles and interviews in Australian newspapers, trade publications, and broadcast media since the mid-1990s, particularly in relation to her roles in chocolate buying, café retail concepts, and organic coffee marketing.
Notable media coverage
editCastle has received significant coverage in independent Australian media over several decades.
In April 1996, she was the subject of a full-page profile interview in the Herald Sun’s Exposé weekend section. The feature, titled “Susan Castle – Chocolate Buyer”, focused on her role as a chocolate buyer at Myer and presented an extended question-and-answer interview discussing chocolate sourcing, taste evaluation, international trends, and product development. The article included a large photograph of Castle and positioned her as an expert in confectionery buying.[1]
In May 1999, Momentum magazine published a feature article titled Inside Australia’s Freshest Café Concept, which quoted Castle extensively on café retail design, customer experience, and merchandising strategy. The article identified her as the creator of the concept and included commentary on contemporary café formats and consumer behaviour.[2]
In November 2010, the Northern Leader published a double-page feature profile, Full of Beans, which quoted Castle on leadership, organic sourcing, Australian-made manufacturing, and emerging coffee consumer trends. The article included multiple quotations and identified her as marketing director of the Bean Alliance Group.[3]
Castle has also been featured in trade and industry publications. Retail World reported on Bean Ground & Drunk receiving the 2019 Organic Consumer Choice Award, naming Castle in coverage relating to organic coffee leadership and brand development.[4]
Lifestyle and sustainability publications including A Conscious Collection published long-form interviews with Castle in 2019, focusing on ethical sourcing, organic certification, and sustainability practices within the Australian coffee industry.[5][6]
Career
editDuring the 1990s, Castle worked as a chocolate and confectionery buyer at Myer. Her work in this role attracted national media attention, including the 1996 Herald Sun Exposé profile, which examined her approach to chocolate sourcing, quality assessment, and international product trends.[1]
Castle also appeared on the national Nine Network program What’s Cooking? in 1996, where she was interviewed by chef Geoff Jansz about chocolate sourcing and retail trends. The program aired nationally on GTV9.[7]
Pentacle Marketing & Concepts
In 1999, Castle established Pentacle Marketing & Concepts, a consultancy specialising in marketing strategy for coffee, chocolate, and food retail businesses. Her work during this period was reported in Momentum magazine, which featured her commentary on café concepts and retail experience design.[2]
Bean Alliance Group
editCastle later worked with the Bean Alliance Group, where she was identified in media coverage as marketing director and spokesperson on issues relating to organic coffee, ethical sourcing, retail innovation, and community engagement.
The Northern Leader profiled Castle in 2010 in relation to Bean Alliance’s industry recognition and growth, quoting her on leadership values, local manufacturing, and consumer demand for organic coffee.[3]
She was also named in Herald Sun – Northern Leader reporting on community initiatives involving Bean Alliance cafés, including White Ribbon fundraising activities.[8]
Industry and sustainability platforms, including Swiss Water Process and Fairtrade Australia & New Zealand, featured Castle in interviews discussing organic certification and ethical sourcing practices within the coffee sector.[9][10]
Professional accreditation
editCastle is accredited as a Certified Practising Marketer (CPM) by the Australian Marketing Institute.[11]
References
edit- ^ a b "Susan Castle – Chocolate Buyer". Herald Sun (Exposé). 6 April 1996. p. 19.
- ^ a b "Inside Australia's Freshest Café Concept". Momentum. May 1999. p. 4.
- ^ a b "Full of Beans". Northern Leader. 30 November 2010. pp. 14–15.
- ^ "Bean Ground & Drunk Wins 2019 Organic Excellence Award". Retail World. 2019.
- ^ "Bean Ground & Drunk: The Daily Grind of Doing Good". A Conscious Collection. 1 July 2019.
- ^ "How Your Next Coffee Could Do a World of Good". A Conscious Collection. 18 April 2019.
- ^ "What's Cooking?". GTV9. 29 May 1996.
- ^ "White Ribbon Day Charity Box Stolen from Fairfield Café Counter". Herald Sun – Northern Leader.
- ^ "Roaster Spotlight: Bean Alliance". Swiss Water.
- ^ "Organic Certification Interview". Fairtrade Australia & New Zealand.
- ^ "Certified Practising Marketer Directory". Australian Marketing Institute.
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