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| Company type | Private |
|---|---|
| Industry |
|
| Founded | March 1, 2021 |
| Founder | Yoda Yee |
| Services |
|
Number of employees | 500 (2025) |
| Website | threecolts.com |
Threecolts is an American software company, incorporated in Delaware, that provides software as a service (SaaS) solutions for e-commerce businesses to manage their operations across online marketplaces.[1][2]
The company offers solutions for product sourcing, inventory management, pricing automation, profit analytics, revenue recovery, and multi-channel listing and order management for sellers on platforms such as Amazon, Walmart, and eBay.[1][2][3]
History
editThreecolts was founded in 2021 by Yoda Yee, a former Amazon executive,[4][5][6] with the goal of unifying disparate marketplace selling software and reducing operational friction for e-commerce sellers and brands.[7][8]
The company expanded rapidly through product development and acquisitions, raising $90 million in venture funding in 2023,[9][10] led by Crossbeam Venture Partners[11] and General Global Capital, with participation from Stratos and CoVenture.[12]
By 2025, Threecolts reported serving more than 20,000 customers globally,[7][8] growing to approximately 500 employees,[1][2] and launching a suite of SaaS products, including Seller 365,[13][14] Margin Pro,[15] and Multichannel Pro.[16]
Acquisitions
editSince its founding, Threecolts has expanded its capabilities through a series of strategic acquisitions, including:
- CedCommerce (2024)[17][18]
- Shiplion (2024)[19]
- Marketplace Pulse (2024)[20][21][22][23]
- DataSpark (2024)[24]
- InventoryLab (2024)[25]
- DimeTyd (2023)[26][27][28][29]
- SmartRepricer (2022)
- FeedbackWhiz (2022)[30][31][32][33]
- ChannelReply (2022)[34][35]
- Bindwise (2022)[36][37][38]
- Tactical Arbitrage (2021)[39][40]
Products and services
editThreecolts provides a suite of software solutions that address key aspects of online selling.
Seller 365 is a subscription bundle for Amazon Marketplace and Walmart sellers, offering tools for product sourcing, inventory management, automated repricing, feedback management, and profit analytics.[13][14]
Margin Pro is a profit maximization solution that helps businesses recover incorrect fees from Amazon and Walmart, and reduce shipping costs through carrier negotiations with FedEx, UPS, and DHL.[15]
Multichannel Pro enables brands and retailers to manage listings, orders, and customer support across global marketplaces and e-commerce platforms, including Shopify, TikTok Shop, and eBay.[16]
Customers and partnerships
editThreecolts’ customer base ranges from small independent sellers to large consumer brands. Public reports list customers such as Samsung, Panasonic, and L’Oréal.[4][5][10] The company is a recognized Amazon partner,[41][42] and its tools integrate with marketplace application programming interfaces (APIs) such as Amazon Seller Central and Walmart Marketplace, as well as platforms like Shopify.
Recognition
editIn 2024, Threecolts was named among the “UK’s Most Loved Companies to Work For” in the Hyer Breakthrough Company Culture Awards.[43] The same year, it was selected for the Lazard T100 European Venture Growth Index, which recognizes high-performing growth-stage technology companies in Europe.[44][45] Threecolts was named to the Lazard T100 list again for the second consecutive year in 2025.[46][47]
References
edit- ^ a b c "Threecolts - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-12-04.
- ^ a b c "Threecolts 2025 Company Profile: Valuation, Funding & Investors | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "THREECOLTS - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-11-14. Retrieved 2025-12-04.
- ^ a b Lunden, Ingrid (2023-03-07). "Threecolts raises $90M to build out its toolkit for third parties selling on marketplaces like Amazon". TechCrunch. Retrieved 2025-12-04.
- ^ a b Team, Editorial (2023-03-13). "Threecolts raises $90M in funding to make online selling easier — TFN". Tech Funding News. Retrieved 2025-12-04.
- ^ "Threecolts announces £75.4 million raise and adds to its string of acquisitions". Tech.eu. 2023-03-11. Retrieved 2025-12-04.
- ^ a b "SaaS Roll-Ups in E-Commerce: Profiles of Some Key Players". Hahnbeck. Retrieved 2025-12-04.
- ^ a b Eagle, Dave (2023-07-03). "Threecolts". Influencer Marketing Hub. Retrieved 2025-12-04.
- ^ Burroughs, Callum. "Roll up, roll up: Private equity funds target buyouts and consolidation at Europe's cash-strapped tech startups". Business Insider. Retrieved 2025-12-04.
- ^ a b FinSMEs (2023-03-08). "Threecolts Raises $90M in Funding". FinSMEs. Retrieved 2025-12-04.
- ^ "Crossbeam | Threecolts". www.crossbeam.vc. Retrieved 2025-12-04.
- ^ Hornstein, Oscar (2023-03-07). "Ecommerce platform launched by ex-Amazon exec raises £75m". UKTN. Retrieved 2025-12-04.
- ^ a b "Seller 365 Review: 10 Tools in One Smart Subscription". 2025-05-13. Retrieved 2025-12-04.
- ^ a b Percival, James (2025-03-21). "Seller 365 Review 2025: Best All-In-One Amazon Seller Tool?". The Selling Guys. Retrieved 2025-12-04.
- ^ a b "Threecolts Margin Pro Reviews 2025: Details, Pricing, & Features | G2". G2. Retrieved 4 December 2025.
- ^ a b "Threecolts Multichannel Pro Reviews 2025: Details, Pricing, & Features | G2". Retrieved 4 December 2025.
- ^ "List of 4 Acquisitions by THREECOLTS (Sep 2025) - Tracxn". tracxn.com. 2025-09-06. Retrieved 2025-12-04.
- ^ "CedCommerce 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "Shiplion 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "Threecolts Acquires Marketplace Pulse". Marketplace Pulse. 2024-03-12. Retrieved 2025-12-04.
- ^ "Marketplace Pulse - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-06-22. Retrieved 2025-12-04.
- ^ "Marketplace Pulse 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ Schiff, Allison (2025-01-02). "Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2024". AdExchanger. Retrieved 2025-12-04.
- ^ "Threecolts To Acquire Walmart Marketplace Tool DataSpark". eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting. Retrieved 2025-12-04.
- ^ "InventoryLab 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ DimeTyd. "Fully Automated FinOps Platform Company DimeTyd Acquired by Threecolts". www.prnewswire.com. Retrieved 2025-12-04.
- ^ "DimeTyd - 2025 Company Profile - Tracxn". tracxn.com. 2025-05-27. Retrieved 2025-12-04.
- ^ "DimeTyd - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-12-04.
- ^ "DimeTyd 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ FeedbackWhiz. "Threecolts Acquires FeedbackWhiz, the Leading Email and Review Automation Tool for Amazon Sellers". www.prnewswire.com. Retrieved 2025-12-04.
- ^ "FeedbackWhiz - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-12-04.
- ^ "FeedbackWhiz 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "FeedbackWhiz - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-06-16. Retrieved 2025-12-04.
- ^ Burch, Bobby (2023-01-02). "He 'dogfooded' a SaaS for his lean e-commerce business and sold it for 8 figures". They Got Acquired. Retrieved 2025-12-04.
- ^ "ChannelReply 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "Bindwise (acquired by ThreeColts Group Inc.) - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2025-12-04.
- ^ "Bindwise 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "Dealroom.co | Bindwise company information, funding & investors". Dealroom.co. 2015-05-01. Retrieved 2025-12-04.
- ^ margin_rouselawyers (2021-10-30). "Three Colts Group Acquired Tactical Arbitrage". Rouse Lawyers. Retrieved 2025-12-04.
- ^ "Tactical Arbitrage 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-12-04.
- ^ "Service Provider Network". sellercentral.amazon.com. Retrieved 2025-12-04.
- ^ "Find a Partner". Amazon Ads. Retrieved 2025-12-04.
- ^ "Threecolts | Competitive Intelligence Insights - Dec 20, 2024". RivalSense AI - Uncover Strategic Signals. 2024-12-20. Retrieved 2025-12-04.
- ^ "Lazard T100 European Growth Index - 2024". Lazard. Retrieved 2025-12-04.
- ^ "Threecolts Named to Prestigious Lazard T100 European Venture Growth Index". Archived from the original on 2024-03-14. Retrieved 2025-12-04.
- ^ "Lazard T100 European Growth Index - 2025". Lazard. Retrieved 2025-12-04.
- ^ Mahoney, Lauren (2025-07-03). "Form3 & Threecolts featured in Lazard T100 Index 2025". Atempo Growth. Retrieved 2025-12-04.